Tag Archive for: Automotive Digital Marketing
Aftermarket Brand Strategy for Your Auto Parts Business (Made Simple!)
Auto Parts MarketingAn aftermarket brand strategy lets you define what your brand represents so you can reinforce it on your website, in ads, in posts, and on social media. It makes your brand easily identifiable and makes it preferred over other brands by consumers. Companies with well-defined branding strategies have higher profits and ...
What is Programmatic Marketing?
Auto Parts MarketingHow programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…
Digital Marketing for Car Dealers
Auto Parts MarketingDealership SEO marketing: does car dealer SEO still matter?Does dealership SEO marketing matter anymore? Why, yes, it does! Here's why. Organic traffic is a top source of web traffic for the average car dealer website.The average…
Google Shopping Image Requirements for Auto Parts
Auto Parts MarketingIf you use Google Shopping to sell auto parts and accessories, you may get notices of disapproved images. This happens when they don't comply with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received…
Auto Parts SEO Technical Guide for Marketers
Auto Parts MarketingWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Hedges & Company listed as Clutch Top Auto Parts Marketing Agency
Auto Parts Marketing{wp_post_modified}You can probably tell from our Clutch SEO company listing, we love motorsports and automotive aftermarket industry. We get to play [vicariously] with cars and trucks every day! That's why our online marketing results…
Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchDTC trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important direct-to-consumer (DTC) eCommerce trends. While consumers search for an automotive eCommerce website, they also…
What To Expect From An Auto Parts SEO Company: A Guide
Auto Aftermarket News & Trends, Auto Parts MarketingAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…
Creating an Auto Parts Keywords List for SEO
Auto Parts MarketingUpdated {wp_post_modified}Are you trying to create an auto parts keywords list for your SEO optimizations? As you may know, Hedges & Company recommends using our EAST acronym and Google's E-E-A-T to optimize web pages.Still, it's…
Drive Auto Parts Sales with Remarketing and Google Shopping
Auto Aftermarket News & Trends, Auto Parts MarketingFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
2017Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Auto Parts MarketingFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
