Tag Archive for: Automotive Digital Marketing

What Does Interchange Part Number Mean? A Guide for the Aftermarket Industry
Automotive Aftermarket MarketingAutomotive part number interchanges are powerful cross-reference systems. They identify automotive part numbers from different manufacturers that are ...

Best automotive website design: tips, ideas, mistakes and examples
Automotive Aftermarket MarketingIn this article, Hedges & Company looks at the best automotive website design. We show automotive website design best practices, design tips, and mistakes to avoid...

AI Search for Auto Parts: How Google’s New Technology Changed the Aftermarket
Automotive Aftermarket MarketingWith AI, Google has shifted SEO in the aftermarket industry into a new gear, and here’s what every auto parts business needs to know about...

AI Search Optimization Case Studies for Auto Parts
Auto Aftermarket News & Trends, Automotive Market ResearchIn an AI-driven world, how can your auto parts website stand out and thrive? In a world where “zero click search” is now a thing? How does Google Analytics follow and track traffic from ...

The Future of AI in the Automotive Aftermarket Industry
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingWhat does the future of AI in the automotive industry look like? Here’s a hint: Other than the beginning of the internet, the meteoric rise of AI is ...

New Auto Parts Marketing Ideas
Automotive Aftermarket MarketingWe decided to come up with a list of fresh auto parts marketing ideas. At first, we thought we might end up with only a dozen or so ideas but, wow, we ended up with this huge...

Your Guide to Automotive Content Marketing
Automotive Aftermarket MarketingAutomotive content marketing is about creating engaging, relevant, high-quality content, and using that content to connect you with existing and potential new customers. It's an important strategy because it ...

How to Start An Online Auto Parts Business: A Guide
Automotive Aftermarket MarketingHere are tips on how starting an online auto parts or accessories business. Or maybe you just want to grow your existing parts or accessories business and ...

Guide to Creating Amazon A+ Content for Parts and Accessories
Automotive Aftermarket MarketingAmazon A+ Content is the key to selling more auto parts and accessories on Amazon. Here's a guide on why it's important for parts and accessories, what A+ Content is, and ...

Core Web Vitals for Automotive Websites Simplified
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingWe get it, Core Web Vitals have weird names and acronyms. They're confusing. Plus, there are many additional metrics to measure website speed and usability, outside of Core Web Vitals. Today ...

SEO Optimization for Automotive Product Pages
Automotive Aftermarket MarketingHere is some basic information on how to do SEO (search engine optimization) for a parts and accessories website. Even if you're trying to optimize your paid search campaigns, knowing how...

BigCommerce vs. Shopify! WooCommerce vs. Magento! Comparing Platforms for Auto Parts
Automotive Aftermarket MarketingIn the fast-paced world of eCommerce, selecting the right automotive e-commerce software for your automotive parts and accessories business is crucial. It's a challenge to navigate all the features to find the perfect fit for your website. We compare the...