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You are here: Home1 / Blog
holiday shopping

Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season

Automotive Aftermarket Marketing
If you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
October 11, 2013
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1 Comment
long tail search google

How Long Tail Search Changed Automotive SEO and Paid Search Forever

Automotive Aftermarket Marketing, Automotive Market Research
Let’s define what long tail search terms are and why they're important for automotive SEO and paid search, especially in the aftermarket. Long tail keywords are search phrases with ...
October 5, 2013
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1 Comment

Google Shopping: Boost Your Paid Search Campaigns This Holiday Season

Automotive Aftermarket Marketing
Originally published 2013Google Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay…
October 3, 2013
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1 Comment

Cyber Monday Marketing, Black Friday Marketing for Auto Parts

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
September 21, 2013
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1 Comment
Online sales of auto parts and accessories 2013

Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing
Note: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.Online sales of auto parts and accessories continue to significantly outpace brick and mortar…
June 26, 2013
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9 Comments
Online sales of auto parts and accessories 2013

Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing
Note: this article is originally from June 2013,  for an updated forecast, click here for a more current article.Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
June 26, 2013
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9 Comments
why advertise on google

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

Automotive Aftermarket Marketing
Why advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
May 7, 2013
Google Quality Score auto parts

What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)

Automotive Aftermarket Marketing
If you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
April 27, 2013
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2 Comments

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

Automotive Aftermarket Marketing, Automotive Market Research
You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
April 26, 2013
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1 Comment
Google Shopping feed specifications

Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing
Here are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…
April 25, 2013
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1 Comment
SAAR and consumer confidence

Why New Car Auto Sales Are Rising

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
With monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy.The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure,…
October 29, 2012
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1 Comment

Purchase Frequency by Vehicle Owned

Auto Aftermarket News & Trends, Automotive Market Research
Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…
October 28, 2012
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