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Trend 43: Licensed Drivers by Age 1995-2010

Aftermarket Analysis, Market Research, Marketing Articles
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66 aftermarket trends and factsOne of the challenges our industry faces is with the number of younger licensed drivers. Drivers are getting older and fewer young people are getting their licenses. Today’s trend shows statistics about US licensed drivers by age group from 1995 to 2010.

The total number of licensed drivers in the US grew by 33 million, or 19%, from 1995 to 2010. Licensed drivers 19 and under grew by 432 thousand over the 15-year span and it grew by 5%, less than half the growth rate of all licensed drivers. Only one age group showed a decline during that time, ages 30 to 39 which shrank by nearly 5 million licensed drivers. That statistic may surprise some readers due to a prevailing belief the number of young drivers is decreasing. Still, it is a concerning statistic that drivers ages 29 and younger are growing at a much lower rate than all licensed drivers.

Age group19952010DifferenceChange %
19 and under9.1 million9.5 million+432,115+5%
20 to 2933.6 million35.9 million+2,317,167+7%
30 to 3940.9 million36.0 million-4,932,305-12%
40 to 4935.8 million40.0 million+4,142,294+12%
50 to 5923.1 million39.0 million+15,951,076+69%
60 to 6917.4 million27.3 million+9,884,438+57%
70 and up16.6 million22.3 million+5,691,672+34%

(Source: Fed. Highway Admin., OHPI; Hedges & Company)

How are you finding new customers if  licensed drivers are getting older?

Tomorrow check back for Trend 42 when we dive into purchase decisions made by consumers according to a Google study.

Trend 43: Licensed Drivers by Age 1995-2010 was last modified: September 17th, 2012 by admin

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September 17, 2012/1 Comment/by admin
Tags: SEMA Show
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  1. Trend 41: 4 Reasons Young Drivers Are an Endangered Species | Hedges & Company Aftermarket Marketing and Market Research Blog says:
    September 18, 2012 at 6:16 pm

    […] Hedges & Company blog: Trend 43 Licensed Drivers by Age 1995-2010 […]

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