Tag Archive for: Automotive Marketing
The Future of AI in the Automotive Aftermarket Industry
Auto Aftermarket News & Trends, Auto Parts MarketingWhat does the future of AI in the automotive industry look like? Here’s a hint: Other than the beginning of the internet, the meteoric rise of AI (artificial intelligence) is changing the aftermarket industry like no...
GMROI Formula to Calculate Gross Profit Margin Return on Investment
Auto Parts MarketingCalculate GMROI (Gross Margin Return on Investment) in Microsoft Excel or Google Sheets by following these directions. GMROI is an important tool ...
Aftermarket Brand Strategy for Your Auto Parts Business (Made Simple!)
Auto Parts MarketingAn aftermarket brand strategy lets you define what your brand represents so you can reinforce it on your website, in ads, in posts, and on social media. It makes your brand easily identifiable and makes it preferred over other brands by consumers. Companies with well-defined branding strategies have higher profits and ...
Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Auto Aftermarket News & Trends, Auto Parts MarketingThis Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
The Millennial Impact: How Millennials Changed the Auto Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
How to Calculate Customer Lifetime Value In Excel
Auto Parts Marketing, Automotive Market ResearchUpdated {wp_post_modified}
Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
Click for LinkedIn profile
In this article we'll show you how to calculate customer lifetime value in Excel.…
Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Auto Aftermarket News & Trends, Auto Parts MarketingAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
Auto Parts SEO vs Paid Search Case Study #3
Auto Parts Marketing
We posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.
Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Auto Parts Marketing
Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.
Here are three ways to have a free brand advertising campaign when combined with paid search.
If…
Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News & Trends, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
How Online Auto Parts Buyers Shop for Parts & Accessories
Auto Parts Marketing, Automotive Market ResearchIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Auto Parts Marketing
Read our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.
It's…
