Automotive Aftermarket Trends 2020

Here are links to automotive aftermarket trends and predictions for 2020. We give you our expert analysis and insight on the aftermarket industry and what to expect in 2020. There are a lot of aftermarket trends to watch including changes in third party marketplace (3P), as brands shift from wholesaling to Amazon for first party sales (1P), and expand to Walmart and eBay Motors.

Automotive market trends: driving the industry in new directions for 2020

Some of the latest trends in the automotive aftermarket include the impact of coronavirus; the growing use of video; easy-to-use websites and fast loading websites; wider use of APIs and artificial intelligence, changes in site navigation and site search, and more.

Brands will undergo a lot of changes, and that’s an important aftermarket trend in 2020: the strength of a brand is not what it used to be. Legacy brands are competing with new brands using the internet and online marketing to carefully craft their brand message.

We expect more merger & acquisition (M&A) activity in 2020. Traditional brick & mortar retailers have the opportunity to leverage Buy Online, Pick-up In Store (BOPIS).

Automotive marketing trends 2020

As part of our look at automotive digital marketing trends, we included our annual projection on auto parts eCommerce trends for 2020. This includes our forecast for online sales of auto parts. Learn about the auto parts industry and how it is evolving to more online sales and away from brick & mortar. Read about the 2020 trends towards mobile shopping, too.


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Auto Parts eCommerce Platforms

Aftermarket Analysis
Here's the ultimate comparison of the 54 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
SUV demographics

New Car Buyer Demographics

Market Research
We get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
vehicle registration statistics vio data

Number of Licensed Drivers in USA 2021

Market Research
Need to know how many drivers are in the USA? What's the percentage of Americans with driver's licenses? This information isn't always easy to find, so we put some stats together on the number of licensed drivers in the US 2021 and how many Americans...

Digital Marketing for Car Dealers

Marketing Articles
Digital marketing: does car dealer SEO matter?Does car dealer SEO matter...why, yes, it does! Here's why. Organic traffic is the #1 source of web traffic for the average car dealer website in 2021.In 2021, the average car dealer…
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Google Shopping Image Requirements for Auto Parts

Marketing Articles
If you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice, followed…

Vehicles in Operation (VIO) FAQs

Market Research
Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation/VIO data. Q: How many cars are…