Tag Archive for: Automotive Aftermarket Trends 2020

New Car Buyer Demographics
Automotive Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...

Number of Licensed Drivers in USA 2023
Automotive Market ResearchIn 2022 there are 238.2 million licensed drivers in the US, which includes 89% of US adults. That's up from 234.9 million in 2021.

Digital Marketing for Car Dealers
Automotive MarketingDealership SEO internet marketing: does car dealer SEO still matter?Does dealership SEO marketing matter anymore? Why, yes, it does! Here's why. Organic traffic is a top source of web traffic for the average car dealer website.The…

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?
Automotive Market ResearchHere is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer question many mailing list purchasers or researchers have, "who buys pickup trucks?" Demographics of pickup truck…

GVWR Classes, GVW Classes, Definitions and FAQs
Automotive Market ResearchHere are some common questions we get on GVWR classifications and definitions. We hope you consider this useful information on GVWR classes, weight classifications and definitions of a light, medium or heavy duty truck. Hedges & Company…

Auto Parts Retail Industry: Internet’s Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook shows…

Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Automotive MarketingFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…

Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…