Tag Archive for: Automotive Digital Marketing

Auto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…

How Online Auto Parts Buyers Shop for Parts & Accessories
Auto Parts Marketing, Automotive Market ResearchIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…

Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Auto Parts MarketingRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…

Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Auto Aftermarket News & Trends, Auto Parts MarketingAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…

Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…

Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Auto Parts MarketingIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…

Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Auto Parts Marketing, Automotive Market ResearchLong tail keywords are the key to gaining more traffic and more sales. They became even more important with Google’s Hummingbird algorithm update, which signaled a huge new opportunity in search engine optimization. This is an important automotive…

Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Auto Parts MarketingOriginally published 2013Google Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay…

Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…

Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Auto Parts MarketingNote: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.Online sales of auto parts and accessories continue to significantly outpace brick and mortar…

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Auto Parts MarketingWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…

What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Auto Parts MarketingIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…


