Amazon Auto Parts Marketing

Read articles on Amazon auto parts news and Amazon’s amazing growth. And if you need help marketing parts on Amazon we’re an Amazon advertising agency. We include Amazon sales trends, news, articles, analysis and information.

We cover Amazon’s online sales volume for auto parts and accessories. This may be useful for SEMA, AASA, or Auto Care Association members. It may also be useful for private investors following AMZN stock on the NASDAQ exchange. Amazon stock’s market cap is nearly 2 trillion dollars!

Amazon auto parts sales

In 2020 Amazon was estimated at $8.3 billion for parts and accessories, plus $1.9 billion in OEM replacement parts sales for a combined total of $10.3 billion. In 2022, total parts and accessories sales on Amazon were estimated at nearly $13 billion.

Hedges & Company co-authored the most comprehensive reporst on eCommerce ever done in the automotive aftermarket, published by MEMA and Auto Care Association. The reports include details on Amazon auto parts and accessories sales.

Amazon reportedly makes nearly $30 billion per year from advertising alone (all products, not just automotive).

First party sales of automotive parts & accessories, also called “1P,” was estimated at $5.2 billion in 2021 and nearly $6 billion in 2022.

These 1P sales are sometimes referred to as “fulfilled by Amazon” or simply “FBA.”

FBA/1P products are shipped from Amazon’s network of warehouses around the world. There are over 100 warehouses in the US and nearly 200 world-wide.

Third party sales of automotive parts & accessories through Amazon are called “3P.” These 3P sales were estimated at $6.3 billion in 2021 and nearly $7 billion in 2022.

Amazon car parts online by category

The Amazon automotive categories with the most sales are exterior styling accessories and parts (including tonneau covers, wind deflectors and other styling products), interior styling accessories and parts (including seat covers, floor mats, products to improve comfort and interior organizing products), lighting products, and service repair products (including air filters, oil change kits and shock absorbers).

Some random search terms on Amazon that have some of the highest volume include car seat covers, WeatherTech® floor mats, car battery charger, air filters, car battery jump starter, HID headlight and license plate light.

Amazon aftermarket sales statistics

We have Amazon aftermarket sales in the articles below. Amazon’s automotive category sales have significant annual sales growth. Amazon is now the largest online retailer of auto parts in the world. Learn about Amazon’s sales data along with growth trends for the future, for 2023 and beyond.

Biggest auto parts eCommerce companies and Amazon’s auto parts market share

Amazon’s auto parts market share is the largest in the world. They’re not only the biggest auto parts eCommerce company in the world, they dominate in many other category sales, too. Learn about Amazon’s auto parts market share.