automotive SEO E-E-A-T

How to Perform Effective Automotive Search Engine Optimization

Automotive Marketing
As search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices and...

Focus on Audience Buying and Planning for Better Digital ROI

Automotive Marketing
Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

What is Programmatic Marketing?

Automotive Marketing
How programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…
$ORLY $AAP $GPC $AZO

Auto Parts Chains Staging a Retail Comeback

Auto Aftermarket News & Trends, Automotive Market Research
The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...