Amazon A+ Content for auto parts and accessories

Guide to Creating Amazon A+ Content for Parts and Accessories

Amazon A+ Content is the key to selling more auto parts and accessories on Amazon. Here's a guide on ...

core web vitals and other metrics including interaction to next paint (inp) 2024

Core Web Vitals for Automotive Websites Simplified

Auto Aftermarket News & Trends, Auto Parts Marketing

We get it, Core Web Vitals have weird names and acronyms. They’re confusing. Plus, there are many additional metrics to measure website speed and usability, outside of Core Web Vitals. And Core Web Vitals changed again in 2024. Here, we simplify everything you need to know about...

GMROI Formula to Calculate Gross Profit Margin Return on Investment

Auto Parts Marketing

Calculate GMROI (Gross Margin Return on Investment) in Microsoft Excel or Google Sheets by following these directions. GMROI is an important tool ...

How An Increase or Decrease in Price Affects Gross Margin and Sales

Auto Parts Marketing

Calculate the impact of a price increase or price decrease Bonus: Formula for impact of sales change. Scroll down to download your own Microsoft Excel workbook with the formulas for a price increase/price decrease and gross profit. If you…

ACES and PIES Data Standards Questions and Answers

Auto Aftermarket News & Trends, Auto Parts Marketing

ACES and PIES data are essential standards for auto parts eCommerce. If you sell aftermarket parts online, understanding these data formats is key to ensuring accurate ...

2025 SEMA Show: How Many People Attend SEMA?

Auto Parts Marketing

The 2025 SEMA Show is scheduled for Nov. 4-7, 2025. Let's dig into how big is the SEMA Show, and we'll show you the scale and size.The SEMA Show is one of the largest trade shows in the world, with about 160,000 industry attendees from around…

Characteristics of Automotive DIY Consumers

Automotive Market Research

Updated {wp_post_modified} Author: Jon Hedges Jon has 40 years of marketing experience in the automotive aftermarket industry. Click for LinkedIn profile Automotive DIYer profile A recent 2024 survey published by the Auto Care Association…

Average Age of Cars On The Road

Automotive Market Research

How old are cars on average? We get asked from time to time how old are cars and what's the average age of vehicles on the road? Let's dig in! Scroll down to see some original analysis you won't find anywhere else on the internet!

vehicle registration statistics vio data

Number of Licensed Drivers in the US

Automotive Market Research

Hedges & Company did a statistical analysis in May 2025, updating previous data, to determine there are 242,293,000 licensed drivers in the US. That includes 91% of ...

Auto Parts eCommerce Solutions

Auto Aftermarket News & Trends, Auto Parts Marketing

Here's the ultimate comparison of 60 best automotive parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment because...

What Is The Most Popular Truck in America

Auto Aftermarket News & Trends, Automotive Market Research

Total new registrations of light trucks and SUVs in the US were nearly 12 million in 2023. Pickup trucks alone were about 2.9 million in 2024 and we're projecting a slight increase to about 3 million in 2025.

2017

How to Find the Best Keywords for Automotive Parts SEO

Auto Parts Marketing

Here is some basic information on how to do SEO (search engine optimization) for a parts and accessories website. Even if you're trying to optimize your paid search campaigns, knowing how...

Guide to Creating Amazon A+ Content for Parts and Accessories

Core Web Vitals for Automotive Websites Simplified

GMROI Formula to Calculate Gross Profit Margin Return on Investment

How An Increase or Decrease in Price Affects Gross Margin and Sales

ACES and PIES Data Standards Questions and Answers

2025 SEMA Show: How Many People Attend SEMA?

Characteristics of Automotive DIY Consumers

Average Age of Cars On The Road

Number of Licensed Drivers in the US

Auto Parts eCommerce Solutions

What Is The Most Popular Truck in America

How to Find the Best Keywords for Automotive Parts SEO

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