Automotive Marketing Articles and Information

News & information on automotive marketing, automotive SEO & PPC, auto parts marketing trends and aftermarket marketing. We cover SEO marketing, Google Ads, Google Shopping, technical articles on auto parts SEO, and more.

Automotive marketing trends

Learn about automotive marketing trends, including industry trends and eCommerce trends.

Google AdWords auto parts search terms

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

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This AdWords research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
automotive industry social media

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

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As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…
gen y marketing

Ways Millennials Are Changing the Automotive Aftermarket

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Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the…
excel formula

How Lifetime Value (LTV) Helps Your Online Marketing | Database Marketing Part 2

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Learn to calculate customer lifetime value (LTV or CLTV) We'll show you how to calculate customer lifetime value (LTV or CLTV) in this article, which is essential for database marketing. Customer lifetime value defines how much money to…

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

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If you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article. Marketing…
Emails can quickly reach thousands of customers

Direct Mail or Email: Which is More Effective for Your Automotive Business?

For years, marketers have been contacting automotive consumers through direct mail. Direct mail was an essential part of most automotive marketing campaigns, but due to the rise of email marketing, it has been falling through the cracks.…

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

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Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search

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Are you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important. Knowing these basic categories is…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…
auto parts ppc remarketing

How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

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Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If…

Paid Search vs SEO Case Study #2 for Auto Parts

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Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts…
Christmas shopping auto parts

Cyber Season Online Shopping Stats

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As the 2014 holiday shopping season is underway let's look at online sales vs. brick and mortar sales. "Black Friday" and "Cyber Monday" are on a lot of people's minds so we'll break down the stats for you with some quick facts: Black Friday…