Here you’ll find automotive aftermarket marketing and marketing support information and articles. There is a lot of information to help you market your business online.
Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic
Automotive MarketingAutomotive direct mail marketing ideas Automotive direct mail marketing is one way to bring traffic into your parts store. Here are some auto shop direct mail ideas to use. These ideas apply to auto repair shops and automobile dealerships,…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
Website Taxonomy Best Practices for Automotive Sites
Auto Aftermarket News & Trends, Automotive MarketingIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
Conversion Rate Analysis of Automotive Sites
Auto Aftermarket News & Trends, Automotive MarketingFree website conversion tool for your automotive website After extensive research and conversion rate analysis, we built a free website conversion tool you can use to measure or predict your own conversion rate.Our conversion rate experts…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Market At $12 Billion in 2019
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingHighlights from our annual auto parts industry analysis (NOTE: this article is from January, 2019. For a more current forecast click here.)• Online auto parts market will pass $12B in 2019 in the US; Projected at $19B by 2022. • North…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Automotive MarketingCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…
2024 SEMA Show: How Many People Attend SEMA?
Automotive MarketingThe 2024 SEMA Show is scheduled for Nov. 5-8, 2024. Here we tell you how big is SEMA, plus we'll attempt to show you the scale and square footage. The SEMA Show is one of the largest trade shows in the world, with more than 132,000 attendees…
Digital Marketing for Car Dealers
Automotive MarketingDealership SEO marketing: does car dealer SEO still matter?Does dealership SEO marketing matter anymore? Why, yes, it does! Here's why. Organic traffic is a top source of web traffic for the average car dealer website.The average…
SEO for the Automotive Industry: 2024 Trends
Automotive MarketingSEO for the automotive industry is changing significantly. Again. Let's look at everything you need to know about automotive SEO trends.This article was written a few years back but still applies to 2024.All forms of marketing, not just…
Google Shopping Image Requirements for Auto Parts
Automotive MarketingIf you use Google Shopping to sell auto parts and accessories, you may get notices of disapproved images. This happens when they don't comply with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received…
Auto Parts SEO Technical Guide for Marketers
Automotive MarketingWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
