Automotive Marketing Articles and Information

News & information on automotive marketing, automotive SEO & PPC, auto parts marketing trends and aftermarket marketing. We cover SEO marketing, Google Ads, Google Shopping, technical articles on auto parts SEO, and more.

Automotive marketing trends

Learn about automotive marketing trends, including industry trends and eCommerce trends.

How to Market Your Auto Parts Store Online

How to start an online automotive parts business Here are 6 tips on how to start an online automotive parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online, so it's worth digging…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

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[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
manufacturer

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry

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.Note: this direct to consumer article is updated for 2019. Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: ...Ecommerce car parts sales are outpacing…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

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In this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats). We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…
new Google SERP format

New Google SERP Format: Facts, Fiction and Rumors

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With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
motorcycle seo

Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic

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Google has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we're seeing for search stats for other categories, searches done on mobile devices are primarily…

Mobile Is Driving Online Tire & Wheel Search Growth

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If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…
size of automotive industry

Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016

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Note: this article is from January 2016. For an updated forecast, click here for a more current article. How big is the automotive aftermarket industry? Ecommerce auto parts sales will narrow the gap with traditional brick and mortar retail…

Towing Search Activity Growing: Queries +28%, Mobile Search +48%

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If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…