Automotive aftermarket marketing and marketing support information and articles.
What To Expect From An Auto Parts SEO Company: A Guide
Auto Aftermarket Analysis, Automotive Marketing Articles
Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?
If you need SEO services, how do you know what to even…
Auto Parts Keyword List for SEO
Auto Aftermarket Analysis, Automotive Marketing Articles[Auto parts keyword list article updated for 2020] Are you trying to compile an auto parts keyword list for your SEO?
As you may already know, we do extensive testing and experimenting on what works best for SEO. We also do our own case studies…
How to Start An Online Auto Parts Business
Automotive Marketing ArticlesHow to start an online auto parts business
Here are 6 tips on how to start an online auto parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online, so it's worth digging into marketing…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
Drive Auto Parts Sales with Remarketing and Google Shopping
Auto Aftermarket Analysis, Automotive Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & Company
Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO
Automotive Market Research, Automotive Marketing ArticlesAutomobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles.Note: this direct to consumer article is updated for 2019.
Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce
The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesNote: this article dates from 2017. For a more recent article click here.
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Automotive Market Research, Automotive Marketing ArticlesIn this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).
We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…
New Google SERP Format: Facts, Fiction and Rumors
Auto Aftermarket Analysis, Automotive Marketing ArticlesWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic
Auto Aftermarket Analysis, Automotive Marketing ArticlesGoogle has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we're seeing for search stats for other categories, searches done on mobile devices are primarily…
Mobile Is Driving Online Tire & Wheel Search Growth
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesIf you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…