Automotive aftermarket marketing and marketing support information and articles.
Auto Parts SEO Technical Guide for Marketers
Marketing Articles
We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency
Marketing ArticlesThe team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites
Aftermarket Analysis, Market Research, Marketing ArticlesAuto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase
Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…
Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales
Aftermarket Analysis, Market Research, Marketing ArticlesIn auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping.
Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly…
What To Expect From An Auto Parts SEO Company: A Guide
Aftermarket Analysis, Marketing Articles
Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?
If you need SEO services, how do you know what to even…
Auto Parts Keyword List for SEO
Aftermarket Analysis, Marketing Articles[Auto parts keyword list article updated for 2020] Are you trying to compile an auto parts keyword list for your SEO?
As you may already know, we do extensive testing and experimenting on what works best for SEO. We also do our own case studies…
How to Start An Online Auto Parts Business
Marketing ArticlesHow to start an online auto parts business (updated for 2020)
Here are 6 tips on how to start an online auto parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online. Many brick &…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Aftermarket Analysis, Market Research, Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
Drive Auto Parts Sales with Remarketing and Google Shopping
Aftermarket Analysis, Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & Company
Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Guide for Dealers: Fixed Ops SEO Services are Different Than New Car SEO Services in 2020
Marketing Articles
Fixed ops SEO services are significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms.…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Aftermarket Analysis, Market Research, Marketing Articles.Note: this direct to consumer article is updated for 2019.
Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce
The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Aftermarket Analysis, Market Research, Marketing ArticlesNote: this article dates from 2017. For a more recent article click here.
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
