Auto Parts SEO Company,
21 Years of Experience.
Your auto parts website should be easy to find.
Your auto parts SEO company should know the automotive industry.
Updated September 4, 2025
Discover how we get auto parts websites on Page 1 of Google!
The best auto parts SEO (search engine optimization) and GEO (generative engine optimization) company in the aftermarket
What you’ll learn on this page:
Hedges & Company developed auto parts SEO strategies, based on two decades of research and analytics.
What makes Hedges & Company the best choice for your auto parts SEO company, including approach and strategy.
SEO success stories showing how Hedges & Company got clients on Page 1.
Auto parts SEO: do it the right way
Hedges & Company understands the unique search strategies required for effective SEO and GEO, because we spent 2 decades doing the research and testing. We’ve done extensive research on search intent of parts and accessories shoppers, automotive search terms, analytics data, AI search trends, and market research.
We even analyzed Google’s AI search patents!
There’s a lot to know in order to turn that research into web pages that rank in the automotive industry. Our SEO and GEO clients are all on page 1 of Google for auto parts, truck parts, powersports parts, motorsports parts…all parts and accessories.
What our auto parts SEO and GEO clients get:
US-based automotive SEO strategists with auto industry experience.
Regular client meetings and SEO strategy sessions.
Leading-edge techniques on AI-assisted search optimization.
Scroll down for more details on our automotive SEO strategy, our methods, our experience in automotive and our results. But first, let’s start by showing you our proven approach, matching search intent.
How automotive SEO strategy is different from other industries:
Enthusiast search patterns used to find parts and accessories; click to enlarge.
Optimizing for SEO in the auto parts industry is a deceptively simple concept: Match search intent and search keywords to website content.
Hedges & Company pioneered these SEO techniques
We pioneered SEO techniques that work in the automotive aftermarket, based on consumer research, testing and extensive data analysis over a couple of decades. We first actually published our approach in 2017. We’ve seen others try to copy this SEO strategy, but we’re always testing and improving, especially now with AI search changing everything in SEO. If someone tries to copy strategies from our website, it’s…just an old copy.
How auto parts shoppers really search
It’s important to optimize auto parts websites so they show up for the six main search patterns used by DIY and enthusiast consumers. Automotive shoppers don’t search like consumers in other industries. The pie chart illustrates these search patterns.
Part search, modified by vehicle fitment like year/make/model or drivetrain (engine, transmission, etc.).
Part number search including search for crossover part numbers (important for OEM parts).
Informational search like “what,” “who,” “where,” or “how,” including vehicle fitment.
Symptom search like “how,” “what” or “when,” including vehicle fitment.
Brand search, which can include reviews and comparisons to other brands.
Category search, which is usually top of funnel (think of categories on a website) usually including vehicle fitment.
For more detail on search patterns click here for our article on Google search types.
Our strategy includes E-E-A-T and EAST
E-E-A-T and EAST: Click to make larger.
E-E-A-T is extremely important for websites. That stands for Experience, Expertise, Authority and Trustworthiness.
Why does this matter? Google has an E-E-A-T algorithm that evaluates web pages and websites. Your E-E-A-T score is an important SEO ranking signal.
Google’s E-E-A-T algorithm was announced several years ago, but now drives today’s AI search.
Hedges & Company also creates engaging content based on EAST, which stands for Engagement, Answers, Solutions and Topics. Here’s why: Page engagement—measured by time spent on a page, scrolling depth and bounce rate—is an important ranking signal. Answers, Solutions and Topics ties into what works for AI search.
This is a more powerful SEO strategy than just focusing on keywords, because it produces high-quality content that ranks for words, phrases and for topics. Google ranks web page quality by evaluating the content, and in turn matches search results based on search intent.
By the way, click here if you need racing parts SEO instead. Or here if you need truck parts SEO instead.
Click here if you’re looking for automotive paid search services instead.
The Hedges & Company automotive SEO process
You get a completely customized approach to your SEO because there’s no “one size fits all” that works in the auto parts and accessories industry. Here are specific examples of what we do:
Auto parts SEO technical analysis
Data optimization for product fitment: We structure your year/make/model content to maximize search visibility.
Schema implementation: We create custom schema markup that helps search engines understand complex automotive parts relationships.
Site architecture assessment: We optimize category structures and web pages to match how automotive enthusiasts actually search.
GEO: Optimizing for AI search
Optimization for AI search: We structure content for the AI platforms so your site shows up for AI search. This is sometimes called GEO (generative engine optimization).
Page organization and structure for AI: We know how to structure page content so it is “AI-friendly.”
Continuous research on AI models: We track the evolution of AI search, even analyzing Google AI patents!
Create great content for auto parts websites
Technical content: Balancing technical accuracy with human-friendly, search-friendly and AI-friendly content.
Fitment complexity: Meeting the challenge of optimizing for thousands of vehicle applications based on year/make/model, engine or drivetrain.
Part number variations: Strategies for handling OEM, aftermarket, and interchange crossover part numbers.
Optimizing website navigation and technical SEO
Technical optimizations: Matching site structure and navigation to how automotive enthusiasts interact with websites.
Removing ranking roadblocks: Ways to improve site function, user experience (UX) and evaluating site speed using core web vitals.
Improving page elements: Headlines, meta tags, and schema to help search engines understand context.
Some Hedges & Company automotive SEO success stories:
Hedges & Company’s SEO strategy methods have produced great results for clients. Our SEO strategists are proud to share some examples. Here are three success stories showing our SEO strategies and results. But if you still need more convincing, no problem: we have plenty more to show you.
Automotive SEO Success Story 1: 29% sales growth
Client: $50 million specialty parts retailer. Challenge: No growth in organic revenue. SEO strategy: Fresh blog and FAQ content for informational search queries; optimize product pages/category pages for product and part number search; optimize for make & model; add schema for AI. Timeline: 9 months. Results: 2025 organic sales are up 29% year-over-year in a soft economy!
Automotive SEO Success Story 2: Organic clicks +150%
Client: Mid-size electronic OEM replacement parts online retailer. Challenge: No growth in organic rankings and keywords. SEO strategy: Create fresh content optimized for make/model, optimize for crossover part numbers, create “popular vehicle” landing pages. Timeline: 4 months. Results: Daily clicks are up 150% and climbing!
Automotive SEO Success Story 3: Clicks doubled
Client: Small automotive parts site. Challenge: No organic growth for most of the year before joining us. SEO strategy: Create fresh content to replace outdated content for the Google freshness algorithm; write detailed technical content answering shoppers’ questions, add schema for AI. Timeframe: 6 months. Results: Organic clicks doubled and still growing!
Hedges & Company has decades of auto parts SEO experience:
Hedges & Company has over 21 years of experience as SEO experts. Our Hedges & Company SEO experts know how to improve your clickthrough rates, create content, use natural link building, and monitor your competition.
Trusted by hundreds of automotive business owners
Because of our SEO results and analytical approach, Hedges & Company has built up a lot of trust inside the automotive aftermarket industry. Hundreds of business owners over the years have depended on Hedges & Company to fix and improve their organic search rankings.
SEO experience that shows
Because of our extensive experience and knowledge in digital marketing, Hedges & Company was invited to serve on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report. In fact, we’re the only digital agency on the Task Force. That means we actually help tell the aftermarket where eCommerce is heading.
We’re also the only SEO agency in the automotive industry that has done focus group market research on how enthusiasts shop online for products, for SEMA and the SEMA Show. Because of our research-based approach, whether you consider your product line to be aftermarket parts and accessories, powersports parts and accessories, or OEM parts, we have an SEO strategy based on what works for the automotive industry.
We’re at the SEMA Show and AAPEX Show each year
With our automotive experience and knowledge, sometimes we’re invited to speak at industry conferences, online presentations and events. Our knowledge is well known and gets quoted on hundreds of other websites.
And of course, we’re long-time members of SEMA and the Auto Care Association (one of our founders served on SEMA committees way back in the 1990s). We’re Performance Racing Industry Business Members and have attended the PRI Show for years…even way back when it was in Columbus and Orlando. We attend the annual shows, meet with clients, and sometimes our staff even talks in a panel discussion or is a speaker.
Hedges & Company clients get complete SEO reporting
All SEO clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). These reports are updated every 24 hours and available to clients at any time.
These reports have a lot of detail, and your SEO strategist reviews these with you in scheduled recurring meetings. These are not simple template reports built in a free Looker Studio account. They’re highly-detailed documents filled with strategy, recommendations and results.
Hedges & Company’s advantages in automotive SEO:
We attend the SEMA and AAPEX shows to stay current on industry trends.
Automotive SEO company with US-based experts who are “car people.”
Extensive experience focused on auto parts websites.
SEO strategies based on two decades of research and analysis.
Experience with automotive website platforms including Shopify, BigCommerce, WordPress, Web Shop Manager, eTool Developers and many more.
Learn more: How to optimize parts and accessories websites
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Get an analysis of your current auto parts SEO
Even if you have an agency already managing your SEO or you’re doing it in-house, consider an SEO marketing audit from Hedges & Company. We’re likely to find ways to improve your ROI and organically increase your auto parts sales. (You’ll see terms like “organic search” or “natural search” used when referring to search engine optimization, but it all means the same thing.)
As a Google Premier Partner, we’re required to show this disclaimer: SEO services are not verified or endorsed by Google.
Our automotive SEO and digital marketing experience
Hedges & Company has been around for over 21 years, but our experience in online marketing in the automotive industry actually dates back to the 1990s. Our SEO experts have been involved with online marketing for parts and accessories longer than anyone else we can think of. We’ve been members of SEMA and the Auto Care Association for over 21 years. Let us get started with your automotive SEO services, give us a call, send us an email or use our contact form today.
Frequently Asked Questions
Q: How do you optimize auto parts websites for SEO?
A: The most effective way to optimize auto parts websites for SEO is to match search intent and the six main ways automotive consumers search for parts: 1). Part type search including vehicle fitment like make/model; 2). Automotive part number search, including crossover part numbers; 3). Informational search, including “how,” “where,” and “what” searches; 4). Symptom search; 5). Brand search including search for reviews; and 6). Automotive product category search.
Q: How many online searches are done by automotive enthusiasts and DIYers?
A: Automotive enthusiasts and DIYers do 104,000,000 Google searches for auto parts and accessories, and technical automotive information, each day.
Q: What is automotive SEO or GEO?
A: Automotive search engine optimization (SEO) and GEO (generative engine optimization) is a specialized approach to optimizing websites for search patterns used by shoppers looking for automotive parts or accessories. Those automotive search patterns include fitment such as vehicle year, vehicle make, vehicle model, engine type, drivetrain or bed length.
Q: What should you ask an auto parts SEO expert?
A: Ask any automotive SEO company if they understand how consumers search for vehicles, parts, or accessories, and if they developed that knowledge on their own. Also ask how long they’ve worked in the parts and accessories business. Ask if they know how to optimize pages for shopper search intent, and vehicle fitment such as vehicle year, make, or model. Ask about the agency’s credentials, for example are they members of the Auto Care Association or SEMA and do they attend the shows every year. Ask if they only work on parts and accessories, or if parts and accessories is a sideline.
Q: How does an automotive SEO company perform effective SEO?
A: Effective automotive SEO is when you optimize a website to match automotive search queries used by shoppers searching for automotive parts and accessories, including fitment. Fitment can include vehicle model year, vehicle make, vehicle model, or it can include things specific to a consumer’s vehicle such as engine displacement, drive train, pickup bed length, and other things related to fitment.
Q: Why is automotive SEO important?
A: SEO for automotive is important because it is a source of inbound traffic and revenue, not dependent on spending money for clicks on ads. It also balances out a website’s sources of traffic so a website is not overly dependent on sales revenue from paid search or social media. Good SEO aligns a web page to match search intent, improving the customer experience and in turn, increasing sales.
Q: What is the best company for auto parts SEO?
A: Hedges & Company is the best auto parts SEO company due to several key differences from other agencies. This includes over 21 years of experience in the aftermarket, in-depth research and knowledge of auto parts and accessories, serving on the Auto Care Association eCommerce Task Force, market research on enthusiast shoppers, and understanding of vehicle parts fitment.
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