Tag Archive for: Automotive SEO PPC
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…
Paid Search vs SEO Case Study for Auto Parts
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate. Are both types of online marketing are necessary? Or do these marketing efforts detract from…
How Online Auto Parts Buyers Shop for Parts & Accessories
Automotive Aftermarket Marketing, Automotive Market ResearchIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…
Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: this article was originally published in April 2014, for an updated forecast, click here for a more current article.If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…
Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…
Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Automotive Aftermarket MarketingOriginally published 2013Google Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay…
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingNote: this article is originally from June 2013, for an updated forecast, click here for a more current article.Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Automotive Aftermarket MarketingWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Automotive Aftermarket MarketingIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
