Today’s market research posting: 3 Things You Didn’t Know About 2007-2013 Jeep Wrangler wrangler jk owner demographics

The 2007-2013 Jeep Wrangler, know by Jeep lovers as the “JK,” received a facelift from its previous “TJ” square headlights version. The “JK” is a larger model in terms of both wheelbase and width, and is available in a new 4-door model as well as the traditional 2-door model. The “JK” is available in a convertible soft top as well as a 3-piece hardtop, and the doors are removable as with previous models.

Here are a few things you probably didn’t know about Jeep JK owners:

1). People between the age of 41 and 49 make up a strong ownership of 2007-2013 Wranglers at 30%.

2). The average household income of a 2007-2013 Jeep Wrangler owner is $78,989; for comparison, the average U.S. household income is around $51,000.

3). 72% of 2007-2013 Jeep Wrangler owners are male and 28% are female.

Check back in tomorrow for Trend 8: Vehicle Segment Trends by Region.

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