Today’s market research posting: 3 Things You Didn’t Know About 2007-2013 Jeep Wrangler Owners.
The 2007-2013 Jeep Wrangler, known by Jeep lovers as the “JK,” received a facelift from its previous “TJ” square headlights version. The “JK” is a larger model in terms of both wheelbase and width, and is available in a new 4-door Jeep Wrangler Unlimited (JKU) model as well as the traditional 2-door model. The “JK” is available in a convertible soft top as well as a 3-piece hardtop, and the doors are removable as with previous models.
Here are a few things you probably didn’t know about Jeep JK owner demographics:
1). People between the age of 41 and 49 make up a strong ownership of 2007-2013 Wranglers at 30%.
2). The average household income of a 2007-2013 Jeep Wrangler owner is $78,989; for comparison, the average U.S. household income is around $51,000. Fiat Chrysler puts median household income for Wrangler owners at $95,000 and Wrangler Unlimited owners at $110,000.
3). 72% of 2007-2013 Jeep Wrangler owners are male and 28% are female.
4). Families with children tend to opt for the 4-door Jeep Wrangler Unlimited, while less than a third of 2-door Wrangler owners have children.
Check back in tomorrow for Trend 8: Vehicle Segment Trends by Region.
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