Auto Parts SEO Company,
21 Years of Experience.
Your auto parts website should be easy to find on Google or in AI.
We specialize in SEO
for the automotive industry.
Discover how we get auto parts websites on Page 1 of Google!
A top automotive SEO and AI search company for the automotive industry
What you’ll learn on this page:
Hedges & Company has proprietary auto parts SEO strategies, based on two decades of ongoing research and analysis.
What makes Hedges & Company the best choice for your auto parts SEO company, including our methods and strategy.
SEO success stories showing how Hedges & Company got clients on Page 1.
Auto parts SEO: do it the right way
Hedges & Company understands the unique search strategies required for effective SEO, because of 2 decades of ongoing research and testing. We’ve done extensive research on search intent of parts and accessories shoppers, automotive search terms, analytics data, AI search trends, and market research.
We even analyzed Google’s AI search patents!
There’s a lot to know in order to turn that research into web pages that rank in the automotive industry. Our SEO clients are all on page 1 of Google for auto parts, truck parts, powersports parts, motorsports parts…all parts and accessories.
What our auto parts SEO and AI clients get:
US-based automotive SEO strategists with auto industry experience.
Automotive SEO strategy based on analytics and data.
Regular client meetings and SEO strategy sessions.
Leading-edge techniques on AI-assisted search optimization.
Scroll down for more details on our automotive SEO strategy, our methods, our experience in automotive and our results. But first, let’s start by showing you our proven approach, which is matching search intent.
How automotive search engine optimization strategy is different from other industries:
Enthusiast search patterns that are used to find parts and accessories; click to enlarge.
Optimizing for SEO in the auto parts industry is a deceptively simple concept: Match search intent and search keywords to website content.
Hedges & Company pioneered these SEO techniques
We pioneered SEO techniques that work in the automotive aftermarket, based on consumer research, testing and extensive data analysis over a couple of decades. We originally published our approach in 2017. We’ve seen others try to copy this SEO strategy, but we’re always testing and improving, especially now with AI search changing everything in SEO. If someone tries to copy strategies from our website, it’s…well, just an old copy.
How auto parts shoppers really search
It’s important to optimize auto parts websites so they show up for the six main search patterns used by DIY and enthusiast consumers. Automotive shoppers don’t search like consumers in other industries. The pie chart illustrates these search patterns.
Part search, modified by vehicle fitment like year/make/model, or by drivetrain like engine platform, engine displacement, transmission.
Part number search including search for crossover part numbers (important for OEM parts).
Informational search like “what,” “who,” “where,” or “how,” including vehicle fitment; important for AI search.
Symptom search like “how,” “what” or “when,” including vehicle fitment; also important for AI search.
Brand search, which can include reviews and comparisons to other brands.
Category search, which is usually top of funnel (think of categories on a website) usually including vehicle fitment.
For more detail on search patterns click here for our article on Google search types.
Our strategy includes E-E-A-T and EAST
E-E-A-T and EAST: Click to make larger.
E-E-A-T is extremely important for websites. That stands for Experience, Expertise, Authority and Trustworthiness.
Why does this matter? Google has an E-E-A-T algorithm that evaluates web pages and websites. Your E-E-A-T score is an important SEO ranking signal.
Google’s E-E-A-T algorithm was announced several years ago, but now drives today’s AI search.
Hedges & Company also creates engaging content based on EAST, which stands for Engagement, Answers, Solutions and Topics. Here’s why: Page engagement—measured by time spent on a page, scrolling depth and bounce rate—is an important ranking signal. Answers, Solutions and Topics ties into what works for AI search.
This is a more powerful SEO strategy than just focusing on keywords, because it produces high-quality content that ranks for words, phrases and for topics. Google ranks web page quality by evaluating the content, and in turn matches search results based on search intent.
By the way, click here if you need racing parts SEO instead. Or here if you need truck parts SEO instead.
Click here if you’re looking for automotive paid search services instead.
The Hedges & Company automotive SEO process
You get a completely customized approach to your SEO because there’s no “one size fits all” that works in the auto parts and accessories industry. Here are specific examples of what we do:
Auto parts SEO technical analysis
Data optimization for product fitment: We structure your year/make/model content to maximize search visibility.
Schema implementation: We create custom schema markup that helps search engines understand complex automotive parts relationships.
Site architecture assessment: We optimize category structures and web pages to match how automotive enthusiasts actually search.
Optimizing automotive sites for AI search
AI optimization is sometimes called GEO for “generative engine optimization.”
Optimization for AI search: We structure content for the AI platforms so your site shows up for AI search.
Page organization and structure for AI: We know how to structure page content so it is “AI-friendly.”
Continuous research on AI models: We track the evolution of AI search, even analyzing Google AI patents!
Create great content for auto parts websites
Technical content: Balancing technical accuracy with human-friendly, search-friendly and AI-friendly content.
Fitment complexity: Meeting the challenge of optimizing for thousands of vehicle applications based on year/make/model, engine or drivetrain.
Part number variations: Strategies for handling OEM, aftermarket, and interchange crossover part numbers.
Technical optimizations: Matching site structure and navigation to how automotive enthusiasts interact with websites.
Removing ranking roadblocks: Ways to improve site function, user experience (UX) and evaluating site speed using core web vitals.
Improving page elements: Headlines, meta tags, and schema to help search engines understand context.
Some Hedges & Company automotive SEO success stories:
Hedges & Company’s SEO strategy methods have produced great results for clients. Our SEO strategists are proud to share some examples. Here are three success stories showing our SEO strategies and results. But if you still need more convincing, no problem: we have plenty more to show you.
Automotive SEO Success Story 1: 29% sales growth
Client: $50 million specialty parts retailer. Challenge: No growth in organic revenue. SEO strategy: Fresh blog and FAQ content for informational search queries; optimize product pages/category pages for product and part number search; optimize for make & model; add schema for AI. Timeline: 9 months. Results: 2025 organic sales are up 29% year-over-year in a soft economy!
Automotive SEO Success Story 2: Organic clicks +150%
Client: Mid-size electronic OEM replacement parts online retailer. Challenge: No growth in organic rankings and keywords. SEO strategy: Create fresh content optimized for make/model, optimize for crossover part numbers, create “popular vehicle” landing pages. Timeline: 4 months. Results: Daily clicks are up 150% and climbing!
Automotive SEO Success Story 3: Clicks doubled
Client: Small automotive parts site. Challenge: No organic growth for most of the year before joining us. SEO strategy: Create fresh content to replace outdated content for the Google freshness algorithm; write detailed technical content answering shoppers’ questions, add schema for AI. Timeframe: 6 months. Results: Organic clicks doubled and still growing!
Hedges & Company has decades of auto parts SEO experience:
Hedges & Company has over 21 years of experience as SEO experts. Our Hedges & Company SEO experts know how to improve your clickthrough rates, create content, use natural link building, and monitor your competition.
Trusted by hundreds of automotive business owners
Because of our SEO results and analytical approach, Hedges & Company has built up a lot of trust inside the automotive aftermarket industry. Hundreds of business owners over the years have depended on Hedges & Company to fix and improve their organic search rankings.
SEO experience that shows
Because of our extensive experience and knowledge in digital marketing, Hedges & Company was invited to serve on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report. In fact, we’re the only digital agency on the Task Force. That means we actually help tell the aftermarket where eCommerce is heading.
SEO backed by focus group market research
SEO backed by focus group market researchWe’re also the only SEO agency in the automotive industry that has done focus group market research on how enthusiasts shop online for products, for SEMA and the SEMA Show. Because of our research-based approach, whether you consider your product line to be aftermarket parts and accessories, powersports parts and accessories, or OEM parts, we have an SEO strategy based on what works for the automotive industry.
We’re at the SEMA Show, PRI Show and AAPEX Show each year
With our automotive experience and knowledge, sometimes we’re invited to speak at industry conferences, online presentations and events. Our knowledge is well known and gets quoted on hundreds of other websites.
And of course, we’re long-time members of SEMA and the Auto Care Association (one of our founders served on SEMA committees way back in the 1990s). We attend the annual shows, meet with clients, and sometimes our staff even talks in a panel discussion or is a speaker.
Hedges & Company clients get complete SEO reporting
All SEO clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). These reports are updated every 24 hours and available to clients at any time.
These reports have a lot of detail, and your SEO strategist reviews these with you in scheduled recurring meetings. These are not simple template reports built in a free Looker Studio account. These are highly-detailed documents filled with strategy, recommendations and results.
Hedges & Company’s advantages in automotive SEO:
We attend the SEMA and AAPEX shows to stay current on industry trends.
Automotive SEO company with US-based experts who are “car people.”
Extensive experience focused on auto parts websites.
SEO strategies based on two decades of research and analysis.
Experience with automotive website platforms including Shopify, BigCommerce, WordPress, Web Shop Manager, eTool Developers and many more.
Learn more: How to optimize parts and accessories websites
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Get an analysis of your current auto parts SEO
Even if you have an agency already managing your SEO or you’re doing it in-house, think about getting an SEO marketing audit from Hedges & Company. We’re likely to find ways to improve your ROI and organically increase your auto parts sales. (You’ll see terms like “organic search” or “natural search” used when referring to search engine optimization, but it all means the same thing.)
As a Google Premier Partner, we’re required to show this disclaimer: SEO services are not verified or endorsed by Google.
Our automotive SEO and digital marketing experience
Hedges & Company has been around for over 21 years, but our experience in online marketing in the automotive industry actually dates back to the 1990s. Our SEO experts have been involved with online marketing for parts and accessories longer than anyone else we can think of. We’ve been members of SEMA and the Auto Care Association for over 21 years. Let us get started with your automotive SEO services, give us a call, send us an email or use our contact form today.
Frequently Asked Questions
Q: How long does it take to see results from automotive SEO?
A: Automotive SEO (search engine optimization) usually produces measurable results in 3-9 months. Some recent client examples show 150% organic click increases in 4 months, organic clicks doubling in 6 months, and 29% sales growth in 9 months. The timeline varies based on factors like existing content quality, technical SEO issues, and market competitiveness. Unlike paid search that ends when you stop spending, SEO builds compounding value over time.
Q: What is GEO and why should I care about AI search optimization?
A: GEO (generative engine optimization) structures website content so AI platforms like ChatGPT, Claude, and Google AI Overviews cite your pages as sources. AI search now handles a significant portion of search queries, and sites not optimized for AI citations miss this growing traffic source. GEO requires specific page organization, schema markup, and content structure that differs from traditional SEO. Businesses optimizing only for traditional search engines are losing visibility as search behavior shifts toward AI-assisted queries.
Q: Can Hedges & Company work with our existing eCommerce platform?
A: Hedges & Company has extensive experience optimizing websites on all major automotive platforms. This includes Shopify, BigCommerce, WordPress, Web Shop Manager, eTool Developers, and others. Platform limitations vary, but our SEO strategies adapt to work within each platform’s capabilities. Technical implementations like schema markup, site architecture, and content optimization can be applied regardless of platform. We evaluate your website during initial consultation to identify opportunities and any technical constraints.
Q: What if our competitors already dominate page one rankings?
A: Automotive SEO success depends on matching the six distinct search patterns enthusiasts use, not just competing for identical keywords. Many client competitors optimize for obvious terms, but miss part number searches, category searches, symptom searches, and informational queries that represent significant traffic. We identify underserved search opportunities, specific to your product line and vehicle fitment.
Q: Our product catalog has thousands of vehicle fitments. How does Hedges & Company handle that complexity?
A: Optimizing for thousands of vehicle fitment combinations requires prioritization! Hedges & Company bases that on search volume and sales revenue. We structure year/make/model content to maximize visibility, without creating thin or duplicate pages that hurt organic rankings. Our custom schema markup helps search engines understand complex parts relationships and vehicle fitment. Our SEO strategy balances technical accuracy with search-friendly content. It also focuses optimization efforts on high-value fitments that drive the most qualified traffic to your site.
Q: Does Hedges & Company guarantee first-page rankings or specific keyword positions?
A: No reputable SEO company can guarantee specific rankings. Search algorithms and competitors constantly change. Our focus is on measurable results: Revenue growth, increased organic traffic, and improved click-through rates. Our client success stories show consistent results—29% sales increases, 150% traffic growth, and doubled organic clicks. We provide detailed reporting and transparent strategy instead of unrealistic ranking guarantees that ethical SEO professionals can’t make.
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