Automotive Aftermarket News & Auto Industry Trends

The latest automotive industry news and racing news along with automotive aftermarket trends and automotive marketing trends. Our automotive news feeds are updated 24 hours a day. Click on a link to see the original news source; a screen will open and you won't need to leave this page if you don't want to.

Today's Automotive Industry News

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Global and Chinese NC in Automotive Market 2018: Key Manufacturers, Industry Status, Industry Analysis Forecast by ... - Exclusive Reportage
Global and Chinese NC in Automotive Market 2018: Key Manufacturers, Industry Status, Industry Analysis Forecast by ...Exclusive ReportageGlobal and Chinese NC in Automotive Market Analysis Report contains all Analytical and Statistical brief about Market Overview, Growth, Demand and Forecast Research with penetrating overview and solution in the complex world of Global and Chinese NC ...and more »
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Global and Chinese Biometric Automotive Market Report: Top Companies, Regions, Driving Force and Forecast 2023 - Exclusive Reportage
Business Services Global and Chinese Biometric Automotive Market Report: Top Companies, Regions, Driving Force and Forecast 2023Exclusive ReportageGlobal and Chinese Biometric Automotive Market Analysis Report contains all Analytical and Statistical brief about Market Overview, Growth, Demand and Forecast Research with penetrating overview and solution in the complex world of Global and Chinese ...Global Biometric Automotive Market 2018 - Bayometric, Iritech Inc, Marquis ID Systems, Techshino, 3M Cogent Inc ...Digital JournalAutomotive Biometric Identification Market Research – Industry ...Expert Consultingall 40 news ...
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Electric Vehicle Market in China - New Market Research Report by Technavio - WLNS
Business Wire (press release) Electric Vehicle Market in China - New Market Research Report by TechnavioWLNSThe upgraded research report on the electric vehicle market in China is an integral part of Technavio's portfolio. Technavio covers an extensive range of market research reports on the automotive manufacturing market, covering different regions and top ...Global Automotive Steer-by-wire System Market - Top Industry Insights by TechnavioBusiness Wire (press release)all 11 news articles »
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$50+ Billion Automotive Wheel Market - Global Forecast to 2025: Improved Vehicle Dynamics and Increased Demand ... - PR Newswire (press release)
$50+ Billion Automotive Wheel Market - Global Forecast to 2025: Improved Vehicle Dynamics and Increased Demand ...PR Newswire (press release)The "Automotive Wheel Market by Rim Size (13-15,16-18,19-21,>21 inch), Material (Steel, Alloy, Carbon Fiber), Off-highway (Construction & Mining, Agriculture Tractors) Vehicle Type, Vehicle Class, End-Use, and Region - Global Forecast to 2025" report ...and more »
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Intelligent Diagnostics Available On New Snap-on Apollo D8 Platform
The newest Snap-on platform doesn’t just provide technicians with the answers, it provides them with more confidence, the company says. The post Intelligent Diagnostics Available On New Snap-on Apollo D8 Platform appeared first on aftermarketNews.
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MEMA Issues Statement Following Launch Of DOC Probe Into Auto Tariffs
MEMA urges the administration to reconsider this action and pursue alternative ways to forge more positive trade relationships. The post MEMA Issues Statement Following Launch Of DOC Probe Into Auto Tariffs appeared first on aftermarketNews.
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Women’s Industry Network Elects Board Leadership For 2018-’19 Term
The WIN board of directors exists to guide the organization in furthering the group’s mission. The all-volunteer group represents various collision industry segments including, but not limited to, repair facilities, suppliers, consultants, information providers and insurance companies. The post Women’s Industry Network Elects Board Leadership For 2018-’19 Term appeared first on aftermarketNews.
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AMN on Holiday: Happy Memorial Day
Today’s issue of aftermarketNews will be the last issue of the week. There will be no AMN Weekly this afternoon, and no AMN Daily issue on Monday. We will resume publication on Tuesday, May 29, following the Memorial Day holiday. The staff of aftermarketNews wishes you a safe and happy holiday. Thank you for your readership! The post AMN on Holiday: Happy Memorial Day appeared first on aftermarketNews.
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WATCH: Who’s In, Who’s Out This Week In The Automotive Aftermarket
Thanks for checking out this week’s AMN News Minute. Let’s take a look at some of the key executive appointments taking place around the aftermarket in the past week. The post WATCH: Who’s In, Who’s Out This Week In The Automotive Aftermarket appeared first on aftermarketNews.
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Advance Auto Parts: Interstate Batteries Deal Is Off
Announced in December, the partnership would have made Interstate Batteries the exclusive automotive and specialty battery brand for Advance Auto Parts, extending its retail presence to Advance’s nearly 5,000 stores. The post Advance Auto Parts: Interstate Batteries Deal Is Off appeared first on aftermarketNews.
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Autonomous Vehicles Among The Influences Changing The Robotics Market 
According to a new report from Tractica, non-industrial robots represented 70 percent of the $39.3 billion robotics market globally in 2017, growing from a 64 percent share in 2016. The post Autonomous Vehicles Among The Influences Changing The Robotics Market appeared first on aftermarketNews.
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Automotive qualitative vs. quantitative market research

Qualitative market research gives you a high level view. It is obtained from a small group of respondents and the data isn't analyzed with statistical techniques. A focus group is an example of qualitative research. A focus group may give you some answers but is often a starting point for quantitative research.
Quantitative market research gives you facts and details. It is obtained from a larger number of respondents and the data is analyzed using statistical methods. Quantitative research results are given using a margin of error.

Where auto parts enthusiasts get information

Before buying products, enthusiasts (depending on market segment) rely on the following sources:

Enthusiast Web sites: 60%-85%

Internet search: 50%-85%

Manufacturer Web site: 50%-70%

Mail order catalog: 40%-65%

Chain automotive store: 30%-50%

Friend/relative: 30%-50%

Social media (Facebook, etc.): 2%-15%

 

Vehicles registered in the United States

There are 254,000,000 vehicles registered for personal use in 117,538,000 households (2010 US Census Department data).

Automotive direct mail response rates

Rented mailing lists response rates are typically 0.5% to 1.0%, sometimes as high as 1.5%.
House file response rates are typically 1.0% to 10%, sometimes as high as 15% to 20%.

Automotive email delivery, open and click-through rates

Rented email list delivery rates should be 95% or more. Open rates can range from 2% to 5% depending on subject line and we've had open rates as high as 13%. Click-through rates are typically 0.25% to 0.50%, sometimes as high as 2.0%. Repeat emails can increase the response rate of a second email by 50%.
House file email delivery rates should be 98% or better. Open rates should range from 15% to 20% or more. Click-through rates are typically 1.0% to 3.0%, sometimes as high as 5% to 8%.

Automotive enthusiast buying cycle

Many enthusiasts will take time before buying. Here is the length of time between when an enthusiast decides to buy a part, and when it is actually purchased (depending on market segment):

1 day: 5%

Less than one week: 30%-35%

1 week: 18%-25%

2 weeks: 20%-25%

3-4 weeks: 10%-17%

1 month or longer: 5%-10%

 

Definition: Statistical margin of error

When reporting results for quantitative research, margin of error is used to describe the amount of random sampling error in the data. All margins of error are based on a confidence level. All Hedges & Company research uses a 95% confidence level which means if a survey were repeated in identical conditions, 95 times out of 100 the results would always be within the margin of error.

Margin of error examples

Automotive parts retailers: 381 responses are required for a margin of error +/-5%. 469 responses are required for a margin of error of +/-4.5%. 769 responses are required for a margin of error of +/-3.5%.

Automotive enthusiast consumers: 385 responses are required for a margin of error +/-5%. 475 required for +/-4.5%. 1,067 required for +/-3%.

 

Annual spending on auto parts and accessories

There is a big range of investment in the hobby. Here is the amount of money spent each year by enthusiasts on automotive performance parts and accessories (depending on market segment):

$10,001+ per year: 10%-15%

$7,501-$10,000: 5%-10%

$5,001-$7,500: 15%-20%

$2,501-$5,000: 25%-35%

$1,000-$2,500: 20%-30%

Less than $1,000: 10%-15%

Search Engine Optimization (SEO) and the importance of metadata and content

When designing a web site for search engine optimization for the automotive market, pay close attention to the following elements on your page.
Metadata in <head> section:
Page title <title>Title here</title>

Page description <meta name="description" content="Description here" />

Meta keywords: not important.

Content in <body> section:
Content rich in words relevant to your page's main subject.

Headline tags <h1>Main headline here</h1> (ideally just one h1 per page) and <h2>Subheads here</h2>
Make the most important words bold using <strong></strong> tags.

Add alt tags to images that reflect the page topic using the code alt="Alt tag here" wtihin your <img src="/image.gif"/> tags.

 

Size of automotive market segments

Here are the approximate size of various market segments in the automotive specialty equipment market. Due to extensive crossover between segments and enthusiasts owning multiple vehicles, this adds up to more than 100%.

Street performance: 70%

Truck/SUV: 55%

Passenger car: 45%

Restoration: 35%

Compact performance: 30%

Racing: 30%
Street rod/custom: 25%

Off-road: 20%

 

Looking for more auto industry data and statistics? Try the Automotive Market Research Council (AMRC). They're a non-profit organization founded in 1966, dedicated to market research within the automotive, commercial vehicle, and off-highway industries. Also try the Automotive News Magazine data center for auto industry news and statistics.