Automotive Aftermarket News & Auto Industry Trends

The latest automotive industry news and racing news along with automotive aftermarket trends and automotive marketing trends. Our automotive news feeds are updated 24 hours a day. Click on a link to see the original news source; a screen will open and you won't need to leave this page if you don't want to.

Today's Automotive Industry News

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Read more...
Global Automotive Leaf Spring Suspension Market Outlook 2017 Growth, Trends, Forecast 2022 - Digital Journal
Global Automotive Leaf Spring Suspension Market Outlook 2017 Growth, Trends, Forecast 2022Digital JournalDeerfield Beach, FL -- (SBWIRE) -- 11/22/2017 -- Global Automotive Leaf Spring Suspension Market 2017 is a comprehensive, professional report delivering market research data that is relevant for new market entrants or established players. Combining the ...and more »
Read more...
Global Automotive Lifts Market 2017 – Overview Till 2022 Forecast Research Report - The Tri-County Press
The Tri-County Press Global Automotive Lifts Market 2017 – Overview Till 2022 Forecast Research ReportThe Tri-County PressLatest industry research report on Automotive Lifts Market 2017: Industry Research, Size, Shares, Key Trends, Demand, Analysis, Performance, Growth, Segmentation, Parameters, Consumption and Prospects to 2022. The Automotive Lifts report provides an ...and more »
Read more...
Lead Acid Battery Market: Swelling Demand from Automotive ... - GlobeNewswire (press release)
Lead Acid Battery Market: Swelling Demand from Automotive ...GlobeNewswire (press release)ALBANY, New York, Nov. 22, 2017 (GLOBE NEWSWIRE) -- The vendor landscape of the Africa lead acid battery is decently competitive and is led by a handful ...and more »
Read more...
Automotive Microcontrollers Market to reach US$ 1,600 Mn ... - GlobeNewswire (press release)
Automotive Microcontrollers Market to reach US$ 1,600 Mn ...GlobeNewswire (press release)Albany – NY, Nov. 22, 2017 (GLOBE NEWSWIRE) -- Tags for Microcontrollers to Witness a Gradual Hike in the Upcoming Years. Microcontrollers are now being ...and more »
Read more...
CougarShield™ Participates in Riyadh Motor Show 2016
CougarShield™ participates in the Riyadh Motor Show 2016; the 30th International Exhibition for Motor Vehicles, located at the Riyadh International Convention and Exhibition Center from 29th November to 2nd December 2016. [PR.com]
Read more...
Automotive Air Conditioners Market Research by Experts 2017 To 2022 - Otaku Reports
Otaku Reports Automotive Air Conditioners Market Research by Experts 2017 To 2022Otaku ReportsGlobal Automotive Air Conditioners Market Research Report 2017 offered by Questale contains a market overview of the industry which talks about market size, product scope, market revenue, growth opportunities, sales volumes and figures, growth ...Air Filter For Automotive Market Global Research Report 2017 Analysis & Forecast to 2022Herald KeeperAutomotive Air Filter Market Research| CAGR of 4.50% | Drivers, Trends, ChallengesMENAFN.COMall 91 news articles »
Read more...
Global Automotive Power Steering Systems Market in depth research report 2017-20252 just published by Credence ... - Digital Journal
The Tri-County Press Global Automotive Power Steering Systems Market in depth research report 2017-20252 just published by Credence ...Digital JournalAccording to a new market research report published by Credence Research “Automotive Power Steering Systems Market (Product Type – Hydraulic Power Steering (HPS), Electric Power Steering (EPS) and Electro-Hydraulic Power Steering (EHPS); Vehicle ...Global Automotive OE Tyres Market Will Grow at CAGR with Significant GrowthThe Tri-County Pressall 26 news articles »
Read more...
Takata Corp. And KSS Sign Definitive Asset Purchase Agreement
KSS will acquire substantially all of Takata’s global assets and operations for an aggregate purchase price of $1.588 billion. The post Takata Corp. And KSS Sign Definitive Asset Purchase Agreement appeared first on aftermarketNews.
Read more...
Federal-Mogul Motorparts Receives 8 Awards For Excellence In Automotive Communications Award Program
The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. The post Federal-Mogul Motorparts Receives 8 Awards For Excellence In Automotive Communications Award Program appeared first on aftermarketNews.
Read more...
IAC Wins Two 2017 SPE Automotive Innovation Awards
The IAC Coreback injection molding process used to produce the 2017 MINI Countryman subcompact SUV instrument panel carrier has been recognized for its lightweight features. The post IAC Wins Two 2017 SPE Automotive Innovation Awards appeared first on aftermarketNews.
Read more...
Dexter Agrees To Acquire Henderson Wheel & Trailer Supply Inc.
Henderson is a manufacturer of sprung and torsion axles and fenders as well as a distributor of axles, trailer components and fenders. The post Dexter Agrees To Acquire Henderson Wheel & Trailer Supply Inc. appeared first on aftermarketNews.
Read more...
Click on each page above to see more news

Automotive qualitative vs. quantitative market research

Qualitative market research gives you a high level view. It is obtained from a small group of respondents and the data isn't analyzed with statistical techniques. A focus group is an example of qualitative research. A focus group may give you some answers but is often a starting point for quantitative research.
Quantitative market research gives you facts and details. It is obtained from a larger number of respondents and the data is analyzed using statistical methods. Quantitative research results are given using a margin of error.

Where auto parts enthusiasts get information

Before buying products, enthusiasts (depending on market segment) rely on the following sources:

Enthusiast Web sites: 60%-85%

Internet search: 50%-85%

Manufacturer Web site: 50%-70%

Mail order catalog: 40%-65%

Chain automotive store: 30%-50%

Friend/relative: 30%-50%

Social media (Facebook, etc.): 2%-15%

 

Vehicles registered in the United States

There are 254,000,000 vehicles registered for personal use in 117,538,000 households (2010 US Census Department data).

Automotive direct mail response rates

Rented mailing lists response rates are typically 0.5% to 1.0%, sometimes as high as 1.5%.
House file response rates are typically 1.0% to 10%, sometimes as high as 15% to 20%.

Automotive email delivery, open and click-through rates

Rented email list delivery rates should be 95% or more. Open rates can range from 2% to 5% depending on subject line and we've had open rates as high as 13%. Click-through rates are typically 0.25% to 0.50%, sometimes as high as 2.0%. Repeat emails can increase the response rate of a second email by 50%.
House file email delivery rates should be 98% or better. Open rates should range from 15% to 20% or more. Click-through rates are typically 1.0% to 3.0%, sometimes as high as 5% to 8%.

Automotive enthusiast buying cycle

Many enthusiasts will take time before buying. Here is the length of time between when an enthusiast decides to buy a part, and when it is actually purchased (depending on market segment):

1 day: 5%

Less than one week: 30%-35%

1 week: 18%-25%

2 weeks: 20%-25%

3-4 weeks: 10%-17%

1 month or longer: 5%-10%

 

Definition: Statistical margin of error

When reporting results for quantitative research, margin of error is used to describe the amount of random sampling error in the data. All margins of error are based on a confidence level. All Hedges & Company research uses a 95% confidence level which means if a survey were repeated in identical conditions, 95 times out of 100 the results would always be within the margin of error.

Margin of error examples

Automotive parts retailers: 381 responses are required for a margin of error +/-5%. 469 responses are required for a margin of error of +/-4.5%. 769 responses are required for a margin of error of +/-3.5%.

Automotive enthusiast consumers: 385 responses are required for a margin of error +/-5%. 475 required for +/-4.5%. 1,067 required for +/-3%.

 

Annual spending on auto parts and accessories

There is a big range of investment in the hobby. Here is the amount of money spent each year by enthusiasts on automotive performance parts and accessories (depending on market segment):

$10,001+ per year: 10%-15%

$7,501-$10,000: 5%-10%

$5,001-$7,500: 15%-20%

$2,501-$5,000: 25%-35%

$1,000-$2,500: 20%-30%

Less than $1,000: 10%-15%

Search Engine Optimization (SEO) and the importance of metadata and content

When designing a web site for search engine optimization for the automotive market, pay close attention to the following elements on your page.
Metadata in <head> section:
Page title <title>Title here</title>

Page description <meta name="description" content="Description here" />

Meta keywords: not important.

Content in <body> section:
Content rich in words relevant to your page's main subject.

Headline tags <h1>Main headline here</h1> (ideally just one h1 per page) and <h2>Subheads here</h2>
Make the most important words bold using <strong></strong> tags.

Add alt tags to images that reflect the page topic using the code alt="Alt tag here" wtihin your <img src="/image.gif"/> tags.

 

Size of automotive market segments

Here are the approximate size of various market segments in the automotive specialty equipment market. Due to extensive crossover between segments and enthusiasts owning multiple vehicles, this adds up to more than 100%.

Street performance: 70%

Truck/SUV: 55%

Passenger car: 45%

Restoration: 35%

Compact performance: 30%

Racing: 30%
Street rod/custom: 25%

Off-road: 20%

 

Looking for more auto industry data and statistics? Try the Automotive Market Research Council (AMRC). They're a non-profit organization founded in 1966, dedicated to market research within the automotive, commercial vehicle, and off-highway industries. Also try the Automotive News Magazine data center for auto industry news and statistics.