Automotive Aftermarket News & Auto Industry Trends

The latest automotive industry news and racing news along with automotive aftermarket trends and automotive marketing trends. Our automotive news feeds are updated 24 hours a day. Click on a link to see the original news source; a screen will open and you won't need to leave this page if you don't want to.

Today's Automotive Industry News

Automotive Remote Keyless Entry System Market 2017 Research Report including Development History, Competitive ... - MilTech
Automotive Remote Keyless Entry System Market 2017 Research Report including Development History, Competitive ...MilTechGlobal Automotive Remote Keyless Entry System Market latest research report provides in-depth analysis of definitions, classifications, applications and industry chain structure forecast until 2021. The report also consists of development trends ...and more »
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Top 3 Trends Impacting the Global Automotive Flywheel Market Through 2021: Technavio - Business Wire (press release)
Business Wire (press release) Top 3 Trends Impacting the Global Automotive Flywheel Market Through 2021: TechnavioBusiness Wire (press release)LONDON--(BUSINESS WIRE)--Technavio's latest market research report on the global automotive flywheel market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging ...and more »
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Automotive Telematics Market Research Report and Forecast up to 2027 - MilTech
Automotive Telematics Market Research Report and Forecast up to 2027MilTechThis market research study analyzes the automotive telematics market on global basis and provides estimates in terms of revenue (US$Bn) from 2016 to 2025. It describes the market dynamics affecting the industry and analyzes their impact through the ...
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Micro Electric Automotive Market 2017 Overview, Growth Forecast, Demand and Development Research Report to 2021 - MilTech
WhaTech Micro Electric Automotive Market 2017 Overview, Growth Forecast, Demand and Development Research Report to 2021MilTechThe Micro Electric Automotive Market Research Report Forecast 2017-2021 is a valuable source of insightful data for business strategists. It provides the Micro Electric Automotive Market overview with growth analysis and historical & futuristic cost ...New report explores on global automotive mudguards marketWhaTechall 6 news articles »
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Research and Markets - Global Automotive ACC System Market Growth Opportunities 2017-2022 - PR Newswire (press release)
Research and Markets - Global Automotive ACC System Market Growth Opportunities 2017-2022PR Newswire (press release)Within the global automotive ACC system market, the radar segment is expected to remain the largest market, as it is used in all types of weather and situations while LIDAR-based ACC systems do not detect and track vehicles in adverse weather ...and more »
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Automotive Intercooler Market Worldwide Growth by 2022 - MilTech
Green Mountain Outlook Automotive Intercooler Market Worldwide Growth by 2022MilTechPUNE, MAHARASHTRA , INDIA , May 29, 2017 /EINPresswire.com/ — Market Research Future published a half cooked research report on automotive intercooler. The global market for automotive intercooler is majorly driven by factors such as growing ...Global Automotive Infotainment and Navigation market 2017-2022: Latest Technology Innovations, Size, Growth and ...Green Mountain OutlookResearch delivers insight into the global automotive ESP marketWhaTechGlobal Automotive Interior Market Research Report 2027 New Study, Overview, Rising Growth, ...
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Global Automotive Near Field Communication System Market 2017 Research Report including Development History ... - MilTech
Green Mountain Outlook Global Automotive Near Field Communication System Market 2017 Research Report including Development History ...MilTechGlobal Automotive Near Field Communication System Market latest research report provides in-depth analysis of definitions, classifications, applications and industry chain structure forecast until 2021. The report also consists of development trends, ...Automotive V2X Antenna 2017 Global Market Expected to Grow at CAGR 31.79% and Forecast to 2021EIN News (press release)Automotive Flywheel Market 2017 Research Report including Development History, Competitive Landscape Analysis ...satPRnews (press release)Worldwide ...
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Automotive Airless Radial Tire Market 2017 Research Report Analysis, Growth Prospects, Business Overview and ... - MilTech
WhaTech Automotive Airless Radial Tire Market 2017 Research Report Analysis, Growth Prospects, Business Overview and ...MilTechGlobal Automotive Airless Radial Tire Market latest research report provides in-depth analysis of definitions, classifications, applications and industry chain structure forecast until 2021. The report also consists of development trends, competitive ...Automotive tires market forecast to 2022 explored in latest researchWhaTechall 7 news articles »
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Automotive Flat Boxer Engine Market 2017 Geographical segmentation forecast to 2022 - Equity Insider
Equity Insider Automotive Flat Boxer Engine Market 2017 Geographical segmentation forecast to 2022Equity InsiderGlobal Automotive Flat Boxer Engine Market Research Report 2017 to 2021 provides a unique tool for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly ...New report examines the automotive flat boxer engine marketWhaTechall 4 news articles »
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Global Automotive Glass Fiber Composites Market Growth Opportunities Report 2017 - Research and Markets - PR Newswire (press release)
Global Automotive Glass Fiber Composites Market Growth Opportunities Report 2017 - Research and MarketsPR Newswire (press release)Automotive glass fiber composites companies profiled in this market report include Owens Corning, Jushi Group Co, CPIC, Johns Manville, and Lanxess. On the basis of its comprehensive research, the author forecasts that the power train system/ engine ...and more »
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Driven Racing Oil Synthetic DCT (Dual Clutch Transmission) Fluid
A new transmission fluid from Driven Racing Oil is designed specifically for the needs of dual clutch-equipped vehicles..
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Driven Racing Oil Storage Defender Fuel & Oil Additives
Two new additives from Driven Racing Oil are designed to ensure engines have the proper protection while in storage during the winter months..
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Automotive qualitative vs. quantitative market research

Qualitative market research gives you a high level view. It is obtained from a small group of respondents and the data isn't analyzed with statistical techniques. A focus group is an example of qualitative research. A focus group may give you some answers but is often a starting point for quantitative research.
Quantitative market research gives you facts and details. It is obtained from a larger number of respondents and the data is analyzed using statistical methods. Quantitative research results are given using a margin of error.

Where auto parts enthusiasts get information

Before buying products, enthusiasts (depending on market segment) rely on the following sources:

Enthusiast Web sites: 60%-85%

Internet search: 50%-85%

Manufacturer Web site: 50%-70%

Mail order catalog: 40%-65%

Chain automotive store: 30%-50%

Friend/relative: 30%-50%

Social media (Facebook, etc.): 2%-15%

 

Vehicles registered in the United States

There are 254,000,000 vehicles registered for personal use in 117,538,000 households (2010 US Census Department data).

Automotive direct mail response rates

Rented mailing lists response rates are typically 0.5% to 1.0%, sometimes as high as 1.5%.
House file response rates are typically 1.0% to 10%, sometimes as high as 15% to 20%.

Automotive email delivery, open and click-through rates

Rented email list delivery rates should be 95% or more. Open rates can range from 2% to 5% depending on subject line and we've had open rates as high as 13%. Click-through rates are typically 0.25% to 0.50%, sometimes as high as 2.0%. Repeat emails can increase the response rate of a second email by 50%.
House file email delivery rates should be 98% or better. Open rates should range from 15% to 20% or more. Click-through rates are typically 1.0% to 3.0%, sometimes as high as 5% to 8%.

Automotive enthusiast buying cycle

Many enthusiasts will take time before buying. Here is the length of time between when an enthusiast decides to buy a part, and when it is actually purchased (depending on market segment):

1 day: 5%

Less than one week: 30%-35%

1 week: 18%-25%

2 weeks: 20%-25%

3-4 weeks: 10%-17%

1 month or longer: 5%-10%

 

Definition: Statistical margin of error

When reporting results for quantitative research, margin of error is used to describe the amount of random sampling error in the data. All margins of error are based on a confidence level. All Hedges & Company research uses a 95% confidence level which means if a survey were repeated in identical conditions, 95 times out of 100 the results would always be within the margin of error.

Margin of error examples

Automotive parts retailers: 381 responses are required for a margin of error +/-5%. 469 responses are required for a margin of error of +/-4.5%. 769 responses are required for a margin of error of +/-3.5%.

Automotive enthusiast consumers: 385 responses are required for a margin of error +/-5%. 475 required for +/-4.5%. 1,067 required for +/-3%.

 

Annual spending on auto parts and accessories

There is a big range of investment in the hobby. Here is the amount of money spent each year by enthusiasts on automotive performance parts and accessories (depending on market segment):

$10,001+ per year: 10%-15%

$7,501-$10,000: 5%-10%

$5,001-$7,500: 15%-20%

$2,501-$5,000: 25%-35%

$1,000-$2,500: 20%-30%

Less than $1,000: 10%-15%

Search Engine Optimization (SEO) and the importance of metadata and content

When designing a web site for search engine optimization for the automotive market, pay close attention to the following elements on your page.
Metadata in <head> section:
Page title <title>Title here</title>

Page description <meta name="description" content="Description here" />

Meta keywords: not important.

Content in <body> section:
Content rich in words relevant to your page's main subject.

Headline tags <h1>Main headline here</h1> (ideally just one h1 per page) and <h2>Subheads here</h2>
Make the most important words bold using <strong></strong> tags.

Add alt tags to images that reflect the page topic using the code alt="Alt tag here" wtihin your <img src="/image.gif"/> tags.

 

Size of automotive market segments

Here are the approximate size of various market segments in the automotive specialty equipment market. Due to extensive crossover between segments and enthusiasts owning multiple vehicles, this adds up to more than 100%.

Street performance: 70%

Truck/SUV: 55%

Passenger car: 45%

Restoration: 35%

Compact performance: 30%

Racing: 30%
Street rod/custom: 25%

Off-road: 20%

 

Looking for more auto industry data and statistics? Try the Automotive Market Research Council (AMRC). They're a non-profit organization founded in 1966, dedicated to market research within the automotive, commercial vehicle, and off-highway industries. Also try the Automotive News Magazine data center for auto industry news and statistics.