Automotive Aftermarket News & Auto Industry Trends

The latest automotive industry news and racing news along with automotive aftermarket trends and automotive marketing trends. Our automotive news feeds are updated 24 hours a day. Click on a link to see the original news source; a screen will open and you won't need to leave this page if you don't want to.

Today's Automotive Industry News

Self-Driving Car Advocates Launch Ad Campaign to Prod Congress
MEMA Industry News Editor’s Note: MEMA is one of the founding members of the Coalition for Future Mobility and joins with the other organizations in the mission of educating policymakers about the life-saving potential of highly-automated vehicle (HAV) technologies. Among our members’ key priorities in the bill currently under consideration in the Senate are the ability for suppliers to test advanced vehicle technologies on public roads and clarification of the distinct federal and state roles in regulating highly automated vehicles. ...
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Toyota Needs These Startups to Crack the Driverless Code
When it comes to cracking the code for self-driving cars, startups have an edge on big business, says computer scientist Katsuya Uenoyama. That may sound like bravado coming from the co-founder of a venture with just 30 employees working out of a small office in Tokyo, but Toyota Motor Corp. apparently agrees. The automaker last week made a $9.1 million investment in the initial public offering of Uenoyama’s firm, PKSHA Technology Inc. (pronounced pahk-sha), which is developing software that could ...
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​BHP, World’s Largest Miner, Says 2017 Is ‘Tipping Point’ for Electric Cars
SINGAPORE - This year looks set to be the “tipping point” for electric cars, Arnoud Balhuizen, chief commercial officer at global miner BHP (BLT.L) said today, with the impact for raw materials producers to be felt first in the metals market, and only later in oil. “In September 2016 we published a blog and we set the question - could 2017 be the year of the electric vehicle revolution?” said Balhuizen, a company veteran who runs BHP’s commercial strategy, procurement ...
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Could the Amazon of Auto Retail be Amazon Itself?
From its perch in the northwest corner of the U.S., Amazon has been steadily spreading its physical presence across the country. In the past three months, the e-commerce giant has doubled down on its distribution efforts, acquiring grocery store chain Whole Foods and announcing its intention to open a second headquarters outside its 40,000-employee complex in Seattle. As Amazon continues its massive expansion, auto dealerships could be the next steppingstone in Amazon’s path to dominance. Amazon already has a presence ...
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Michael Cardone Leadership Award: Inaugural Winner to be Announced Oct. 4 in Metro Detroit
Award recognizes exceptional leadership in remanufacturing and sustainability MERA - The Remanufacturing Association is pleased to announce the formation of the Michael Cardone Leadership Award. The award will recognize individuals who demonstrate exceptional leadership in remanufacturing and sustainability. The inaugural award will be presented at the MERA-Golisano Annual Conference on Wednesday, Oct. 4, in Troy, Mich. The Leadership Award is named in honor of Michael Cardone Jr., co-founder and chief strategy officer, CARDONE Industries Inc. a global supplier of new ...
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California Mulls Following China with Combustion-Engine Car Ban
The internal combustion engine’s days may be numbered in California, where officials are mulling whether a ban on sales of polluting autos is needed to achieve long-term targets for cleaner air. Governor Jerry Brown has expressed an interest in barring the sale of vehicles powered by internal-combustion engines, Mary Nichols, chairman of the California Air Resources Board, said in an interview Friday at Bloomberg headquarters in New York. Brown, one of the most outspoken elected official in the U.S. about ...
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Uber CEO Strikes Conciliatory Note in London License Fight
Uber Technologies Inc.’s potential ban in London is giving new Chief Executive Officer Dara Khosrowshahi an early opportunity to demonstrate a more humble approach to conflict than co-founder Travis Kalanick. Responding to last week’s decision by London authorities to revoke its license, Khosrowshahi acknowledged the company played fast and loose with the rules in its race to upend the global transportation industry. “I apologize for the mistakes we’ve made,” he said in an open letter published on Sept. 25. Khosrowshahi ...
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Automotive Climate Control System Market Is Expected To Grow At A CAGR Of 14.92% By 2023 - Digital Journal
AppsforPCdaily Automotive Climate Control System Market Is Expected To Grow At A CAGR Of 14.92% By 2023Digital JournalThe global automotive climate control system market has been analyzed based on the two segments, namely technology and vehicle type across four geographic regions. Based on ... At Market Research Future (MRFR), we enable our customers to unravel the ...Global Radar Simulator Market 2017-2022 - Increased Investments in R&D By Automotive Industry - Research and ...Business Wire (press release)Automotive Fan Blades Market Research ...
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Automotive Microcontrollers Market to be worth US$ 1500 Mn by 2022 – Future Market InsightsTinned Steel to Remain ... - Markets Insider
Automotive Microcontrollers Market to be worth US$ 1500 Mn by 2022 – Future Market InsightsTinned Steel to Remain ...Markets InsiderVALLEY COTTAGE, New York, Sept. 26, 2017 (GLOBE NEWSWIRE) -- The global market for automotive microcontrollers has been projected to exhibit a staggering 13.7% CAGR during 2017 to 2022, according to a latest research by Future Market Insights ...and more »
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Automotive Parts Remanufacturing Market to Expand to Reach US ... - Digital Journal
Automotive Parts Remanufacturing Market to Expand to Reach US ...Digital JournalCredenceresearch.com has announced the addition of "Automotive Parts Remanufacturing Market to Expand to Reach US$ 58.8 Bn by 2025 – Credence ...and more »
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Daimler Trucks Tests Truck Platooning on Public Highways
Daimler is testing connected trucks in so-called platooning operations on public roads in the U.S. This was announced during the North American Commercial Vehicle Show taking place this week in Atlanta. In truck platooning, connectivity and automated driving improve safety within the vehicle convoys, supporting drivers and enhancing efficiency through closer distances between the connected trucks. Having started with successful trials on Daimler Trucks North America’s proving ground in Madras, Oregon, DTNA has received the appropriate permission from the regional ...
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Global Automotive Heat Exchanger Industry Market Research 2017 ... - Digital Journal
Global Automotive Heat Exchanger Industry Market Research 2017 ...Digital JournalDigital Journal is a digital media news network with thousands of Digital Journalists in 200 countries around the world. Join us!and more »
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Automotive qualitative vs. quantitative market research

Qualitative market research gives you a high level view. It is obtained from a small group of respondents and the data isn't analyzed with statistical techniques. A focus group is an example of qualitative research. A focus group may give you some answers but is often a starting point for quantitative research.
Quantitative market research gives you facts and details. It is obtained from a larger number of respondents and the data is analyzed using statistical methods. Quantitative research results are given using a margin of error.

Where auto parts enthusiasts get information

Before buying products, enthusiasts (depending on market segment) rely on the following sources:

Enthusiast Web sites: 60%-85%

Internet search: 50%-85%

Manufacturer Web site: 50%-70%

Mail order catalog: 40%-65%

Chain automotive store: 30%-50%

Friend/relative: 30%-50%

Social media (Facebook, etc.): 2%-15%

 

Vehicles registered in the United States

There are 254,000,000 vehicles registered for personal use in 117,538,000 households (2010 US Census Department data).

Automotive direct mail response rates

Rented mailing lists response rates are typically 0.5% to 1.0%, sometimes as high as 1.5%.
House file response rates are typically 1.0% to 10%, sometimes as high as 15% to 20%.

Automotive email delivery, open and click-through rates

Rented email list delivery rates should be 95% or more. Open rates can range from 2% to 5% depending on subject line and we've had open rates as high as 13%. Click-through rates are typically 0.25% to 0.50%, sometimes as high as 2.0%. Repeat emails can increase the response rate of a second email by 50%.
House file email delivery rates should be 98% or better. Open rates should range from 15% to 20% or more. Click-through rates are typically 1.0% to 3.0%, sometimes as high as 5% to 8%.

Automotive enthusiast buying cycle

Many enthusiasts will take time before buying. Here is the length of time between when an enthusiast decides to buy a part, and when it is actually purchased (depending on market segment):

1 day: 5%

Less than one week: 30%-35%

1 week: 18%-25%

2 weeks: 20%-25%

3-4 weeks: 10%-17%

1 month or longer: 5%-10%

 

Definition: Statistical margin of error

When reporting results for quantitative research, margin of error is used to describe the amount of random sampling error in the data. All margins of error are based on a confidence level. All Hedges & Company research uses a 95% confidence level which means if a survey were repeated in identical conditions, 95 times out of 100 the results would always be within the margin of error.

Margin of error examples

Automotive parts retailers: 381 responses are required for a margin of error +/-5%. 469 responses are required for a margin of error of +/-4.5%. 769 responses are required for a margin of error of +/-3.5%.

Automotive enthusiast consumers: 385 responses are required for a margin of error +/-5%. 475 required for +/-4.5%. 1,067 required for +/-3%.

 

Annual spending on auto parts and accessories

There is a big range of investment in the hobby. Here is the amount of money spent each year by enthusiasts on automotive performance parts and accessories (depending on market segment):

$10,001+ per year: 10%-15%

$7,501-$10,000: 5%-10%

$5,001-$7,500: 15%-20%

$2,501-$5,000: 25%-35%

$1,000-$2,500: 20%-30%

Less than $1,000: 10%-15%

Search Engine Optimization (SEO) and the importance of metadata and content

When designing a web site for search engine optimization for the automotive market, pay close attention to the following elements on your page.
Metadata in <head> section:
Page title <title>Title here</title>

Page description <meta name="description" content="Description here" />

Meta keywords: not important.

Content in <body> section:
Content rich in words relevant to your page's main subject.

Headline tags <h1>Main headline here</h1> (ideally just one h1 per page) and <h2>Subheads here</h2>
Make the most important words bold using <strong></strong> tags.

Add alt tags to images that reflect the page topic using the code alt="Alt tag here" wtihin your <img src="/image.gif"/> tags.

 

Size of automotive market segments

Here are the approximate size of various market segments in the automotive specialty equipment market. Due to extensive crossover between segments and enthusiasts owning multiple vehicles, this adds up to more than 100%.

Street performance: 70%

Truck/SUV: 55%

Passenger car: 45%

Restoration: 35%

Compact performance: 30%

Racing: 30%
Street rod/custom: 25%

Off-road: 20%

 

Looking for more auto industry data and statistics? Try the Automotive Market Research Council (AMRC). They're a non-profit organization founded in 1966, dedicated to market research within the automotive, commercial vehicle, and off-highway industries. Also try the Automotive News Magazine data center for auto industry news and statistics.