Automotive Aftermarket News & Auto Industry Trends

The latest automotive industry news and racing news along with automotive aftermarket trends and automotive marketing trends. Our automotive news feeds are updated 24 hours a day. Click on a link to see the original news source; a screen will open and you won't need to leave this page if you don't want to.

Today's Automotive Industry News

Global Automotive HVAC Market Research Key Players, Industry ... - satPRnews (press release)
satPRnews (press release) Global Automotive HVAC Market Research Key Players, Industry ...satPRnews (press release)Automotive HVAC is a system combining three major functions such as heating, ventilation and air- conditioning. Factors such as increasing demand for thermal ...and more »
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Global Automotive Bearings Market Analysis & Trends 2013-2016 - Industry Forecast to 2025: $265.4 Billion Growth ... - PR Newswire (press release)
satPRnews Global Automotive Bearings Market Analysis & Trends 2013-2016 - Industry Forecast to 2025: $265.4 Billion Growth ...PR Newswire (press release)The Global Automotive Bearings Market is poised to grow at a CAGR of around 7.2% over the next decade to reach approximately $265.4 billion by 2025. The study ... The market data is gathered from extensive primary interviews and secondary research.Automotive near field communication system market forecast to 2021 examined in new market research reportWhaTechLatest In-Depth Automotive High-Performance Brake System ...
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COMP Cams, FAST Sponsor Engines Battle in UAE
COMP Cams and Fuel Air Spark Technology will once again be gold and silver sponsors, respectively, of the Engines Battle at Custom Show Emirates 2017 in Abu Dhabi on March 30 through April 1..
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Research and Markets Has Announced the Launch of their Daimler AG Market Research Portal - Business Wire (press release)
World Pipelines Research and Markets Has Announced the Launch of their Daimler AG Market Research PortalBusiness Wire (press release)The report forecasts the global high-performance electric vehicle market to grow at a CAGR of 37.63% during the period 2017-2021. “Daimler AG is a leading player within the automotive market and the new portal provides easy access to information on ...Research and Markets Has Announced the Launch of their BMW AG Market Research PortalYahoo Financeall 16 news articles »
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Arnott Unveils New Corporate Video, Featuring Its Facility And Workforce
Designed for both automotive parts professionals and their customers, the three-minute video illuminates several of the company's U.S. manufacturing processes and high-quality products. The post Arnott Unveils New Corporate Video, Featuring Its Facility And Workforce appeared first on aftermarketNews.
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Bosch Announces New High-Pressure Leak Tester For Heavy-Duty And Turbocharged Applications
The HPT 500 provides a solution for heavy-duty vehicle diagnosis and repair by producing a larger volume of smoke necessary for these larger systems. The post Bosch Announces New High-Pressure Leak Tester For Heavy-Duty And Turbocharged Applications appeared first on aftermarketNews.
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Annual Heavy Duty Leadership Seminar To Focus On Commercial Truck Aftermarket Business, Management, Leadership Topics
The program, now in its fifth year, will be held July 9-14 on Northwood University's campus in Midland, Michigan. The post Annual Heavy Duty Leadership Seminar To Focus On Commercial Truck Aftermarket Business, Management, Leadership Topics appeared first on aftermarketNews.
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ASE Recognizes April As National Car Care Month
The National Institute for Automotive Service Excellence notes that vehicle owners who keep on top of maintenance and service schedules can extend the life of their vehicles, will see better gasoline mileage and can rest easier, knowing they have lessened the odds of a mechanical breakdown. The post ASE Recognizes April As National Car Care Month appeared first on aftermarketNews.
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MEYLE Adds Crankshaft Sealing Flanges For 2,000 Vehicle Applications
The company says that sealing flange modules are important to ensure effective sealing at the engine crankshaft. The post MEYLE Adds Crankshaft Sealing Flanges For 2,000 Vehicle Applications appeared first on aftermarketNews.
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Continental Enforces REDI-Sensor TPMS Patents
Hamaton and JohnDow will discontinue the manufacture and sale of their current multi-application TPMS sensors by March 30, and will pay Continental an undisclosed sum of money. The post Continental Enforces REDI-Sensor TPMS Patents appeared first on aftermarketNews.
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Buyers Give High Marks To AAPEX
In a post-show attendee satisfaction survey, 95 percent of those who attended AAPEX 2016 gave it a positive score and recommendation. The post Buyers Give High Marks To AAPEX appeared first on aftermarketNews.
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NASTF Hits ‘The Road To Great Techs’
“The Road to GREAT Technicians: Let’s Get Started” will be the featured topic of the National Automotive Service Task Force (NASTF) Spring 2017 General Meeting, which takes place from 1-4 p.m. (Central), on Monday, April 24 in New Orleans. The post NASTF Hits ‘The Road To Great Techs’ appeared first on aftermarketNews.
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Automotive qualitative vs. quantitative market research

Qualitative market research gives you a high level view. It is obtained from a small group of respondents and the data isn't analyzed with statistical techniques. A focus group is an example of qualitative research. A focus group may give you some answers but is often a starting point for quantitative research.
Quantitative market research gives you facts and details. It is obtained from a larger number of respondents and the data is analyzed using statistical methods. Quantitative research results are given using a margin of error.

Where auto parts enthusiasts get information

Before buying products, enthusiasts (depending on market segment) rely on the following sources:

Enthusiast Web sites: 60%-85%

Internet search: 50%-85%

Manufacturer Web site: 50%-70%

Mail order catalog: 40%-65%

Chain automotive store: 30%-50%

Friend/relative: 30%-50%

Social media (Facebook, etc.): 2%-15%

 

Vehicles registered in the United States

There are 254,000,000 vehicles registered for personal use in 117,538,000 households (2010 US Census Department data).

Automotive direct mail response rates

Rented mailing lists response rates are typically 0.5% to 1.0%, sometimes as high as 1.5%.
House file response rates are typically 1.0% to 10%, sometimes as high as 15% to 20%.

Automotive email delivery, open and click-through rates

Rented email list delivery rates should be 95% or more. Open rates can range from 2% to 5% depending on subject line and we've had open rates as high as 13%. Click-through rates are typically 0.25% to 0.50%, sometimes as high as 2.0%. Repeat emails can increase the response rate of a second email by 50%.
House file email delivery rates should be 98% or better. Open rates should range from 15% to 20% or more. Click-through rates are typically 1.0% to 3.0%, sometimes as high as 5% to 8%.

Automotive enthusiast buying cycle

Many enthusiasts will take time before buying. Here is the length of time between when an enthusiast decides to buy a part, and when it is actually purchased (depending on market segment):

1 day: 5%

Less than one week: 30%-35%

1 week: 18%-25%

2 weeks: 20%-25%

3-4 weeks: 10%-17%

1 month or longer: 5%-10%

 

Definition: Statistical margin of error

When reporting results for quantitative research, margin of error is used to describe the amount of random sampling error in the data. All margins of error are based on a confidence level. All Hedges & Company research uses a 95% confidence level which means if a survey were repeated in identical conditions, 95 times out of 100 the results would always be within the margin of error.

Margin of error examples

Automotive parts retailers: 381 responses are required for a margin of error +/-5%. 469 responses are required for a margin of error of +/-4.5%. 769 responses are required for a margin of error of +/-3.5%.

Automotive enthusiast consumers: 385 responses are required for a margin of error +/-5%. 475 required for +/-4.5%. 1,067 required for +/-3%.

 

Annual spending on auto parts and accessories

There is a big range of investment in the hobby. Here is the amount of money spent each year by enthusiasts on automotive performance parts and accessories (depending on market segment):

$10,001+ per year: 10%-15%

$7,501-$10,000: 5%-10%

$5,001-$7,500: 15%-20%

$2,501-$5,000: 25%-35%

$1,000-$2,500: 20%-30%

Less than $1,000: 10%-15%

Search Engine Optimization (SEO) and the importance of metadata and content

When designing a web site for search engine optimization for the automotive market, pay close attention to the following elements on your page.
Metadata in <head> section:
Page title <title>Title here</title>

Page description <meta name="description" content="Description here" />

Meta keywords: not important.

Content in <body> section:
Content rich in words relevant to your page's main subject.

Headline tags <h1>Main headline here</h1> (ideally just one h1 per page) and <h2>Subheads here</h2>
Make the most important words bold using <strong></strong> tags.

Add alt tags to images that reflect the page topic using the code alt="Alt tag here" wtihin your <img src="/image.gif"/> tags.

 

Size of automotive market segments

Here are the approximate size of various market segments in the automotive specialty equipment market. Due to extensive crossover between segments and enthusiasts owning multiple vehicles, this adds up to more than 100%.

Street performance: 70%

Truck/SUV: 55%

Passenger car: 45%

Restoration: 35%

Compact performance: 30%

Racing: 30%
Street rod/custom: 25%

Off-road: 20%

 

Looking for more auto industry data and statistics? Try the Automotive Market Research Council (AMRC). They're a non-profit organization founded in 1966, dedicated to market research within the automotive, commercial vehicle, and off-highway industries. Also try the Automotive News Magazine data center for auto industry news and statistics.