Automotive Aftermarket News & Auto Industry Trends

The latest automotive industry news and racing news along with automotive aftermarket trends and automotive marketing trends. Our automotive news feeds are updated 24 hours a day. Click on a link to see the original news source; a screen will open and you won't need to leave this page if you don't want to.

Today's Automotive Industry News

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Automotive Active Health Monitoring System Market to Reach US$ 6.7 Bn by 2026: TMR - PR Newswire (press release)
Automotive Active Health Monitoring System Market to Reach US$ 6.7 Bn by 2026: TMRPR Newswire (press release)Transparency Market Research has published a new report titled, "Automotive Active Health Monitoring System Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 - 2026." According to the report, the global automotive ...and more »
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Global OLED Automotive Lighting Market Outlook 2018- Astron FIAMM, LG, OSRAM, Philips, GE, Hella, Konica Minolta ... - The Blamfluie (press release) (blog)
The Blamfluie (press release) (blog) Global OLED Automotive Lighting Market Outlook 2018- Astron FIAMM, LG, OSRAM, Philips, GE, Hella, Konica Minolta ...The Blamfluie (press release) (blog)The global “OLED Automotive Lighting market” research report demonstrates a comprehensive study of the global OLED Automotive Lighting market. It includes the rate of development of the market over the estimated period. Offering a brief summary, the ...and more »
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Global Panoramic Sunroof Market Research Report 2018- Webasto, Inalfa, Inteva, Yachiyo, CIE Automotive, Aisin Seiki ... - The Blamfluie (press release) (blog)
The Blamfluie (press release) (blog) Global Panoramic Sunroof Market Research Report 2018- Webasto, Inalfa, Inteva, Yachiyo, CIE Automotive, Aisin Seiki ...The Blamfluie (press release) (blog)The study shows the trends in the Panoramic Sunroof market as well as the size of each separate segment in the market. Numerous prominent companies are cited in the report Webasto, Inalfa, Inteva, Yachiyo, CIE Automotive, Aisin Seiki, Mobitech, ...Automotive Dynamic Steering System Market Analysis, Share, Trends and Forecast by 2023 – Market Research Report ...trueindustrynews.comAutomotive ...
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Comprehensive Analysis of United States Augmented Reality Automotive Market: Latest Trends, Growth Rate, Profitability - TokenQuire (press release)
Chronicle India Comprehensive Analysis of United States Augmented Reality Automotive Market: Latest Trends, Growth Rate, ProfitabilityTokenQuire (press release)This market research report on United States Augmented Reality Automotive market is brought to you by Questale. The market research reports by Questale are in-depth and includes all the details related to the United States Augmented Reality Automotive ...Comprehensive Analytics of United States Augmented Reality Automotive Market (2018-2025)SportsAlexaQuestale's Detailed Research Report on United States Augmented Reality Automotive Market (2018-2025)CoinLogitic (press release)Questale's Detailed Market ...
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Global Automotive Anti-Pinch Power Window System Market 2018-2022| Increasing Government Initiatives on Safety ... - Maryville Daily Times
Maryville Daily Times Global Automotive Anti-Pinch Power Window System Market 2018-2022| Increasing Government Initiatives on Safety ...Maryville Daily TimesThe global automotive anti-pinch power window system market research report provides market segmentation by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, ...Asia-Pacific UPVC Window and Door Market Report 2018 - QuestaleQuestaleAsia-Pacific Automotive Power Window Motor Market Report 2018 - QuestaleQuestaleAsia-Pacific Automotive Window and Exterior Sealing Systems Market Report 2018 ...
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Global Automotive Throttle-by-Wire-System Market 2018-2022 | Key Factors Driving Growth | Technavio - Business Wire (press release)
Business Wire (press release) Global Automotive Throttle-by-Wire-System Market 2018-2022 | Key Factors Driving Growth | TechnavioBusiness Wire (press release)LONDON--(BUSINESS WIRE)--The global automotive throttle-by-wire-system market is expected to post a CAGR of over 4% during the period 2018-2022, according to the latest market research report by Technavio. However, the growth momentum of the ...and more »
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How Global Companies Can Address Talent Shortages By Partnering With Educators
In this audio interview from Global Business Professor, Ivana Gibson, vice president of corporate strategy and design at MSI Global Talent Solutions, answers questions on how partnerships exist and can help grow talent pipelines. The post How Global Companies Can Address Talent Shortages By Partnering With Educators appeared first on aftermarketNews.
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McLaren Automotive To Launch 19 New Cars As Part Of $1.6B Plan To Go 100 Percent Hybrid By 2025
Having launched the world’s first-ever petrol-electric hybrid-hyper car five years ago with the iconic McLaren P1TM, McLaren now plan to unveil its successor as part of the Track25 plan. The post McLaren Automotive To Launch 19 New Cars As Part Of $1.6B Plan To Go 100 Percent Hybrid By 2025 appeared first on aftermarketNews.
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Autoliv Joins Research Collaboration OSCCAR For Future Automotive Safety 
By partnering with vehicle manufacturers, research organizations and other automotive suppliers in the new research project OSCCAR (Future Occupant Safety for Crashes in Cars), Autoliv says it will contribute to harmonized methods and tools for future restraint development. The post Autoliv Joins Research Collaboration OSCCAR For Future Automotive Safety appeared first on aftermarketNews.
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Hankook Tire Expands Partnership With Disabled American Veterans
Disabled American Veterans provides free services to veterans of all generations where they live. In the fourth year of its partnership with DAV, Hankook is donating $175,000 to increase its support of DAV's Mobile Service Office. The post Hankook Tire Expands Partnership With Disabled American Veterans appeared first on aftermarketNews.
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Toyo Tire U.S.A. Corp. Strengthens Sales Dept. To Support Growing Business
The company has announced the addition of Rob Lovi as director of sales, national strategic accounts, as well as appointments to its commercial sales division. The post Toyo Tire U.S.A. Corp. Strengthens Sales Dept. To Support Growing Business appeared first on aftermarketNews.
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Automotive qualitative vs. quantitative market research

Qualitative market research gives you a high level view. It is obtained from a small group of respondents and the data isn't analyzed with statistical techniques. A focus group is an example of qualitative research. A focus group may give you some answers but is often a starting point for quantitative research.
Quantitative market research gives you facts and details. It is obtained from a larger number of respondents and the data is analyzed using statistical methods. Quantitative research results are given using a margin of error.

Where auto parts enthusiasts get information

Before buying products, enthusiasts (depending on market segment) rely on the following sources:

Enthusiast Web sites: 60%-85%

Internet search: 50%-85%

Manufacturer Web site: 50%-70%

Mail order catalog: 40%-65%

Chain automotive store: 30%-50%

Friend/relative: 30%-50%

Social media (Facebook, etc.): 2%-15%

 

Vehicles registered in the United States

There are 254,000,000 vehicles registered for personal use in 117,538,000 households (2010 US Census Department data).

Automotive direct mail response rates

Rented mailing lists response rates are typically 0.5% to 1.0%, sometimes as high as 1.5%.
House file response rates are typically 1.0% to 10%, sometimes as high as 15% to 20%.

Automotive email delivery, open and click-through rates

Rented email list delivery rates should be 95% or more. Open rates can range from 2% to 5% depending on subject line and we've had open rates as high as 13%. Click-through rates are typically 0.25% to 0.50%, sometimes as high as 2.0%. Repeat emails can increase the response rate of a second email by 50%.
House file email delivery rates should be 98% or better. Open rates should range from 15% to 20% or more. Click-through rates are typically 1.0% to 3.0%, sometimes as high as 5% to 8%.

Automotive enthusiast buying cycle

Many enthusiasts will take time before buying. Here is the length of time between when an enthusiast decides to buy a part, and when it is actually purchased (depending on market segment):

1 day: 5%

Less than one week: 30%-35%

1 week: 18%-25%

2 weeks: 20%-25%

3-4 weeks: 10%-17%

1 month or longer: 5%-10%

 

Definition: Statistical margin of error

When reporting results for quantitative research, margin of error is used to describe the amount of random sampling error in the data. All margins of error are based on a confidence level. All Hedges & Company research uses a 95% confidence level which means if a survey were repeated in identical conditions, 95 times out of 100 the results would always be within the margin of error.

Margin of error examples

Automotive parts retailers: 381 responses are required for a margin of error +/-5%. 469 responses are required for a margin of error of +/-4.5%. 769 responses are required for a margin of error of +/-3.5%.

Automotive enthusiast consumers: 385 responses are required for a margin of error +/-5%. 475 required for +/-4.5%. 1,067 required for +/-3%.

 

Annual spending on auto parts and accessories

There is a big range of investment in the hobby. Here is the amount of money spent each year by enthusiasts on automotive performance parts and accessories (depending on market segment):

$10,001+ per year: 10%-15%

$7,501-$10,000: 5%-10%

$5,001-$7,500: 15%-20%

$2,501-$5,000: 25%-35%

$1,000-$2,500: 20%-30%

Less than $1,000: 10%-15%

Search Engine Optimization (SEO) and the importance of metadata and content

When designing a web site for search engine optimization for the automotive market, pay close attention to the following elements on your page.
Metadata in <head> section:
Page title <title>Title here</title>

Page description <meta name="description" content="Description here" />

Meta keywords: not important.

Content in <body> section:
Content rich in words relevant to your page's main subject.

Headline tags <h1>Main headline here</h1> (ideally just one h1 per page) and <h2>Subheads here</h2>
Make the most important words bold using <strong></strong> tags.

Add alt tags to images that reflect the page topic using the code alt="Alt tag here" wtihin your <img src="/image.gif"/> tags.

 

Size of automotive market segments

Here are the approximate size of various market segments in the automotive specialty equipment market. Due to extensive crossover between segments and enthusiasts owning multiple vehicles, this adds up to more than 100%.

Street performance: 70%

Truck/SUV: 55%

Passenger car: 45%

Restoration: 35%

Compact performance: 30%

Racing: 30%
Street rod/custom: 25%

Off-road: 20%

 

Looking for more auto industry data and statistics? Try the Automotive Market Research Council (AMRC). They're a non-profit organization founded in 1966, dedicated to market research within the automotive, commercial vehicle, and off-highway industries. Also try the Automotive News Magazine data center for auto industry news and statistics.