Automotive market research company and auto focus group experts
When it comes to your brand and automotive market research companies, leave nothing to chance. Market research is a critical component of any successful auto parts marketing plan.
At Hedges & Company, we’re pioneers in the field of automotive market research. This is especially true in the automotive aftermarket. Market research has been an important part of our business since we started in 2004.
Custom automotive market research
We use a combination of qualitative and quantitative market research methods. We employ customer surveys, brand research and brand perception measurement. This gives you a detailed analysis of your market and your brand.
Custom automotive market research shows you how the market sees your products and your company. Our in-depth automotive market research gives your company the meaningful insights you need to grow your sales.
We’ve conducted automotive marketing research and focus groups for SEMA, CAN and other trade associations. We’ve also worked for private equity companies. We’ve performed brand research for automotive parts manufacturers. Our research has also been cited in numerous published research reports and magazine articles.
Automotive Focus Groups
One important foundation of our qualitative research is in our automotive focus groups.
Drawing on our decades of experience, we can create and moderate focus groups. These deliver authentic research to reveal how consumers perceive your products.
We have years of experience working with automotive consumers in focus groups. We can conduct sessions online or in person. We’ve even conducted focus groups with enthusiasts in an automotive facility with cars on lifts, and at race tracks! We know how to manage focus groups to serve the goals of the marketing, sales and engineering departments.
Julie Hedges is a trained focus group moderator with years of experience with automotive focus groups.
Automotive focus groups let you evaluate a brand or create idea generation for new products or product improvements. It lets you measure offline advertising campaigns, or provide support for new product development.
We’ve conducted sessions that are videotaped and transcribed for clients. Quite often the client’s engineering staff observe the sessions and come up with additional questions and topics for discussion. This creates new opportunities for insight.
Automotive market surveys and other custom automotive market research
If you’re evaluating automotive market research companies, rely on experience! Since our start in 2004, we’ve surveyed well over a half a million vehicle owners and automotive enthusiasts. Market surveys are an excellent way to get insightful automotive market analysis. Building on that experience, we create scripted market research surveys designed to increase response rates while reducing your margin of error.
To create a seamless user experience, our sophisticated software creates online surveys hosted on either a dedicated webpage or embedded into your own website. The result is market research data that is highly actionable due to its accuracy.
Understand your market through the power of vehicle registration statistics including make, model, year, and GVWR classes. We’ve developed an automotive database that includes statistics for all 130 million households nationwide. Using that market research data, we create reports that dive deeply into demographic information. This gives you the tools to make informed marketing decisions.
- Demographics of automobile, truck and motorcycle owners
- Vehicles in Operation (VIO) analysis by make and model
- Forecasts of vehicle ownership
Take the guesswork out of the equation. Get your market research quote today!
Discover the Difference With Market Research
Hedges & Company offers a full selection of automotive market research services. This helps give you a clear understanding of your existing market as well as your market potential.