Auto Market Research Services

When it comes to your brand, leave nothing to chance.

At Hedges & Company, we’ve pioneered the field of automotive market research through a scientific combination of qualitative and quantitative methods. Customer surveys, brand research and brand perception measurement gives you a detailed analysis. Understand how the market sees both your products and your company. This in-depth market research yields your company meaningful insights you need to grow your sales.

Automotive Focus Groups

The foundation of our qualitative research is found in our automotive focus groups. Drawing on our decades of experience, we design and moderate focus groups that deliver authentic research to reveal how consumers perceive your products. Yet, more than that, our online and in-person focus groups can also provide:

  • Evaluation of a brand
  • Idea generation for new products
  • Idea generation for product improvements
  • Advertising campaign evaluation
  • Support for new product development

Automotive Surveys and Other Market Research

Surveys present an excellent way to gain insightful automotive market analysis. Since our founding, we’ve surveyed well over a half a million vehicle owners and auto enthusiasts. Building on that experience, we execute scripted surveys designed to increase response rates while reducing the margin of error. To create a seamless user experience, our sophisticated software creates online surveys hosted on either a dedicated webpage or embedded into your own website. The result is data that is highly actionable due to its accuracy.

Understand your market through the power of vehicle registration stats. We’ve developed a database that includes statistics for all 114 million households nationwide. Using that data, we create reports that delve deeply into demographic information—giving you the tools to make informed marketing decisions. Our custom reporting includes:

  • Demographics of vehicle owners including motorcycles and ATVs
  • Vehicles in Operation (VIO) analysis by make and model
  • Forecasts of vehicle ownership

Take the guesswork out of the equation. Get your market research quote today!

Discover the Difference

Hedges & Company offers a full selection of automotive digital marketing services to put your products in front of those most likely to purchase.

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Located between Cleveland and Akron in historic Hudson, Ohio at 5603 Darrow Road, Suite 100 Hudson OH 44236-5015.
Please call Hedges & Company at (234) 380-1650. Hours: .