Automotive Focus Groups
One important foundation of our qualitative research is in our automotive focus groups.
Drawing on our decades of experience, we can create and moderate focus groups that deliver authentic research to reveal how consumers perceive your products.
We have years of experience working with automotive consumers in focus groups. We can conduct sessions online or in person. We’ve even conducted focus groups with enthusiasts in an automotive facility with cars on lifts, and at race tracks! We know how to manage focus groups to serve the goals of the marketing, sales and engineering departments.
Julie Hedges is a trained focus group moderator with years of experience with automotive focus groups.
Automotive focus groups let you evaluate a brand, create idea generation for new products or product improvements, evaluate advertising campaigns, and they provide support for new product development.
We’ve conducted sessions that are videotaped and transcribed for clients. Quite often the client’s engineering staff observe the sessions and come up with additional questions and topics for discussion, creating new opportunities for insight.