A focus on auto parts SEO
We love the automotive aftermarket! We're members of SEMA, the Auto Care Association, PWA, AASA and MRA. Put our knowledge on how auto parts buyers search for and find websites to work for your website. We have some pretty amazing success stories to share with you. If your website has 2 million SKUs or only 50, you'll see positive results in organic rankings.
Why we're one of the top automotive SEO companies:
We know how enthusiasts shop by year, make, model, submodel (including things like pickup bed length, slang terms, wheelbase and jargon terms), by automotive part type (including slang terms and synonyms), by auto part function, by part symptom, by brand or by part number. If you want to learn more about these main search types, check out our blog post Auto Parts SEO: 6 Important Search Types to Know.
Our search engine optimization plans:
Scroll down to see how we can help you grow your online sales organically with great ROI!
Free analysis of your auto parts online marketing!
Even if you have an agency already managing your paid search campaigns in Google AdWords or in the Yahoo/Bing Network, qualified websites can receive a free analysis of current online automotive marketing. We might help you find ways to improve your ROI or organically increase your auto parts sales. (You'll see terms like "organic search" or "natural search" used when referring to Search Engine Optimization, but it all means the same thing.)
In the aftermarket, online marketing is critical to reach today's auto, marine and motorcycle shoppers
...More than 4 out of 5 automotive enthusiasts begin their search online using Google, Bing and Yahoo. That's what makes automotive PPC so important!
...Consumers are constantly connected: they move effortlessly from computer to tablet to phone and your Internet marketing should, too.
...Enthusiasts use the Internet to research products and make decisions on where to buy, as well as which brand to buy.
...Internet marketing benefits manufacturers as much as it does retailers. Manufacturers can control their own branding message using PPC.
Automotive SEO Company, Sell More Auto Parts Online:
Sell auto parts? We can create effective organic search campaigns to drive more sales to your website. You can reach buyers while they're shopping and making buying and brand decisions. It's important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. You've probably heard "content is king" but context of a search is a close second (maybe context is the queen?). You'll want your product pages to show up for searches with a high purchase intent.
Automotive Aftermarket SEO for Manufacturers:
Reach shoppers making buying decisions by using effective organic search marketing and sell direct or send them to your dealers. More than half of all auto parts & accessories buyers visit manufacturer websites to do research before buying a product. Bring your new products to market quickly and create consumer demand and pull-through sales. Online marketing lets you take control of your brand.
Search Marketing for Race Tracks/Events:
Increase ticket sales by being found on more search engines. SEO can be more effective than traditional media buys such as radio or TV advertising. We also specialize in Facebook, Twitter and other types of social marketing to reach your fans' friends and expand your online organic reach. We utilize JSON-LD code and schema so Google recognizes events, times and ticket sales, and and displays these important things for search activity, often in the Google Knowledge Graph (also known as Position Zero).
Automotive SEO for Franchisors & Buying Groups:
Drive sales to your retail outlets with Internet marketing based on geographic location using local search optimization. Increase the value of your buying group or franchise brand and help your retailing partners be stronger competitors in today's changing online marketplace. We work with both franchise websites and individual franchisee websites to increase visibility for local and mobile search results. We can either work directly with franchisees or work through the main franchise or buying group office.
Conventional vs. automotive SEO companies: What's the difference?
Here's a handy comparison chart of typical online marketing strategies that we think are vital to improving your search results, and increase your visibility and sales. Feel free to ask us questions about this list, or keep it in mind when you talk to any digital marketing agency that specializes in paid search, whether you're talking to us or another Google Partner agency.
|Automotive Online Marketing Activity||Automotive Digital Marketing Agency||Non-automotive Marketing or Advertising Agency|
|Strategies to be found for "long tail" search, or search terms using 3 or more words for auto aftermarket SEO:
||Aftermarket shoppers usually use long tail (3 or more words) keywords. Examples: vehicle submodel, year/make/model, market segment, or part function, like "2012 Mustang cold air intake" or "Duramax diesel exhaust kit."||Conventional agencies not familiar with the automotive aftermarket probably don't understand these long tail searches terms, or may not know the differences in generations of car/truck models that use different types of engines.|
|Retargeting/remarketing campaigns:||We often recommend setting up targeted remarketing/retargeting campaigns to reach enthusiasts who have been in specific sections of your website. For example, a remarketing campaign for exhaust kits; getting more precise you could display remarketing ads for F-150 kits to shoppers who looked at those types of kits but displaying ads for Silverado exhaust would be a waste.||Search agencies not experienced in the differences in year/make/model fitment, in part function, or in market segment, may not recognize the importance of being very targeted to automotive enthusiasts. These agencies will often recommend one retargeting campaign across your entire website, missing a big opportunity to be more effective.|
|Be familiar with automotive industry trends and use these trends in online marketing:||Aftermarket industry trends are important, especially new products. Every year you'll find us at the SEMA Show, the AAPEX Show or the PRI Show, digging into trends or browsing the new products section.||PPC or SEO companies from outside the automotive aftermarket may not realize the importance of these trends in marketing, and may not be aware of these annual industry trade shows.|
And finally, please watch this helpful video from Google on how to hire an SEO agency.
About our experience: Hedges & Company has been around since 2004 but our experience managing Internet marketing dates back to the 1990s. Our team members have been involved with online marketing in the automotive aftermarket longer than anyone else we can think of. Let us get started managing your online marketing, give us a call or send us an email today.
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