A Car Audio SEO Company
to Rock Your Sales!
Work with an SEO car audio advertising company
that knows the audio business!
Discover how we get car audio websites on Page 1 of Google!
An experienced car audio advertising company
What you’ll learn on this page:
Hedges & Company developed SEO strategies based on two decades of testing, research and analytics.
What makes Hedges & Company the best choice for your car audio SEO business, including audio-specific strategies.
SEO success stories showing how Hedges & Company gets clients on Page 1.
Mobile electronics SEO best practices
Hedges & Company understands the unique search strategies required for effective SEO, because we spent 2 decades doing the testing and research to discover what works. We’ve done a lot of work over the years to analyze search intent for parts and accessories consumers.
We understand the search terms used for amps, subwoofers and enclosures, tweeters, fuse blocks, wiring and more.
One of our founders marketed car audio products as far back as the 1990s!
We also know the AI search trends affecting the audio market. We even analyzed Google’s AI search patents to learn how they drive Google AI Overviews!
There’s a lot to know in order to turn that research into web pages that rank in the automotive industry. Our SEO clients are all on page 1 of Google for auto parts, truck parts, powersports parts, motorsports parts…all parts and accessories.
Car audio SEO and AI clients get this:
US-based automotive SEO strategists with experience in mobile sound products.
Automotive SEO strategy based on analytics and data.
Leading-edge techniques on AI-assisted search optimization.
Regular client meetings and SEO strategy sessions.
Scroll down for more details on our SEO strategies, our methods, our experience with mobile sound, and our results. But first, let’s start by showing you our proven approach to site optimization, done by matching pages to shoppers’ search intent and search terms.
Hedges & Company knows how electronics industry SEO is different from other markets
Car audio parts search patterns used by shoppers; click to enlarge.
Electronics industry SEO is essentially this: Match search intent and search keywords to your website content. It sounds simple. But, there’s a lot of specialized skill and experience behind it.
Hedges & Company pioneered these SEO techniques
Hedges & Company originated SEO techniques proven to work in the car audio market. These techniques are all based on consumer research, extensive data analysis and a lot of testing, done over a couple of decades. We first published our approach on our blog in 2017.
How car audio shoppers really search
It’s important to optimize car audio websites so they show up for the six main search patterns used by DIY and enthusiast consumers. Mobile audio shoppers don’t search like consumers in other industries search. The pie chart illustrates these search patterns.
Part search, modified by product specifications like ohms (Ω), speaker size, max RMS power, or frequency response range.
Part number search. This type of search has low search volume, but it is bottom of funnel, with high purchase intent.
Informational search like “what,” “who,” “where,” or “how.” Examples include how to match an amp to a subwoofer, or what’s the best crossover setting.
Symptom search like “how,” “what” or “when.” Examples are distortion or rumbling in a subwoofer, or how to install sound deadening.
Brand search, which can include reviews and comparisons to other brands.
Top-of-funnel category searches (think of categories on your car audio website) like 2-channel amplifiers.
For more detail on search patterns click here for our article on Google search types.
Our strategy includes E-E-A-T and EAST
E-E-A-T and EAST: Click to make larger.
E-E-A-T is extremely important for websites. That stands for Experience, Expertise, Authority and Trustworthiness.
Why does this matter? Google has an E-E-A-T algorithm that evaluates web pages and websites. Your E-E-A-T score is an important SEO ranking signal.
Google’s E-E-A-T algorithm was announced several years ago, but now drives today’s AI search.
Hedges & Company also creates engaging content based on EAST, which stands for Engagement, Answers, Solutions and Topics. Here’s why: Page engagement—measured by time spent on a page, scrolling depth and bounce rate—is an important ranking signal. Answers, Solutions and Topics ties into what works for AI search.
This is a more powerful SEO strategy than just focusing on keywords, because it produces high-quality content that ranks for words, phrases and for topics. Google ranks web page quality by evaluating the content, and in turn matches search results based on search intent.
Click here if you’re looking for automotive paid search services instead.
Hedges & Company SEO for the electronics industry
Clients get a completely customized approach to SEO. There is no “one size fits all” that works in the electronics industry. There are no easy shortcuts. Here are specific examples of what we do for you:
AI search optimization for car audio products
Optimization for AI search: We structure content for the AI platforms so your audio site shows up for AI search.
Page organization and structure for AI: We know how to structure page content so it is “AI-friendly” and shows up for audio AI searches.
Continuous research on AI Large Language Models (LLMs): We track the continuing evolution of AI search, even analyzing Google AI patents!
SEO technical analysis of your car audio site
Data optimization for product fitment: We structure your website electronics content to maximize search visibility.
Schema implementation: We create custom schema markup to help search engines understand complex parts relationships with other parts and vehicles.
Site architecture assessment: We optimize audio category structures and product pages to match how enthusiasts actually search on websites.
Technical SEO and site navigation optimization
Technical optimizations: Matching site structure and navigation to how audio enthusiasts interact with websites.
Removing ranking roadblocks: Improving site function, user experience (UX), and site speed by analyzing core web vitals.
Improving page elements: Page headlines, meta tags, as well as schema to help search engines understand the context of a page.
Create great content for electronics websites
Technical content: Combining technical accuracy with human-friendly, search-friendly and AI-friendly page content.
Technical complexity: Optimizing websites for complex technical specifications of products.
Part number variations: Strategies to answer “how-to” questions on sound installs, components, specifications, and more.
Some Hedges & Company automotive SEO success stories:
Hedges & Company’s SEO strategy methods have produced great results for clients. Here are three success stories showing our SEO strategies and results. But if you still need more convincing, no problem: we have plenty more we’d like to show you.
Automotive SEO Success Story 1: Organic clicks +150%
Client: Mid-size OEM electronics parts eCommerce business. Challenge: No growth in organic rankings and keywords before working with Hedges & Company. SEO strategy: Create fresh optimized content, create “popular vehicle” and “popular product” landing pages. Timeline: Four months. Results: Daily clicks are up 150% and climbing!
SEO Success Story 2: 29% sales growth with SEO
Client: $50 million specialty parts retailer. Challenge: No growth in organic revenue. SEO strategy: Fresh blog and FAQ content for informational search queries; optimize product pages/category pages for product and part number search; optimize for make & model; add schema for AI. Timeline: 9 months. Results: 2025 organic sales are up 29% year-over-year in a soft economy!
SEO Success Story 3: Organic clicks doubled!
Client: Small parts eCommerce site. Challenge: No organic growth for most of the year before joining us. SEO strategy: Create fresh content to replace outdated content for the Google freshness algorithm; write detailed technical content answering shoppers’ questions, add schema for AI. Timeframe: 6 months. Results: Organic clicks grew 100% and it’s still growing!
Hedges & Company has decades of SEO experience:
Hedges & Company has over 21 years of experience as SEO experts. Our Hedges & Company SEO experts know how to improve your clickthrough rates, create content, use natural link building, and monitor your competition.
Trusted by hundreds of automotive business owners
It’s because of our SEO results and analytical approach that Hedges & Company has built up a lot of trust inside the aftermarket industry. Hundreds of business owners over the years have depended on Hedges & Company to fix and improve their organic search rankings
Visible SEO experience
Because of our knowledge in digital marketing and experience, Hedges & Company serves on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report for our industry. In fact, we’re the only digital agency on the Task Force. That means we actually help tell the aftermarket where eCommerce is going in the next few years.
SEO backed by focus group market research
We’re also the only SEO agency in the aftermarket industry that has done focus group market research on how enthusiasts shop online for products, for SEMA and the SEMA Show. Because of our research-based approach, whether your product line includes audio components and electronics, or any other type of automotive product, we have an SEO strategy, based on what works best.
We’re at the SEMA Show, PRI Show and AAPEX Show each year
With our marketing experience and knowledge, we’re often invited to speak at industry conferences, online presentations and events. Our knowledge is well known and information on this website gets quoted on hundreds of other websites.
We’re also long-time members of SEMA (one of the Hedges & Company founders served on SEMA committees decades ago), PRI and the Auto Care Association. Our staff attends the annual trade shows to meet with clients, and sometimes our staff even talks in a panel discussion or is a featured speaker.
Hedges & Company clients get detailed SEO reporting
All SEO clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). These reports are updated every 24 hours and available to clients at any time.
These reports have many pages and a lot of detail. Your SEO strategist reviews these reports with you in recurring meetings. Please note that these aren’t simple template reports that are built in a free Looker Studio account. These are highly-detailed documents with strategy, recommendations and results.
Hedges & Company’s advantages in mobile electronics SEO:
We attend the SEMA and AAPEX shows to stay current on industry trends.
SEO company with US-based experts who are “car people” and enthusiasts
Extensive experience focused on parts websites.
SEO strategy research and analysis.
Experience with website platforms used to sell mobile audio, including Shopify, BigCommerce, WordPress, and more.
How to optimize parts and accessories websites: learn more
These buttons will take you to additional SEO information from Hedges & Company if you’d like to learn more about our process.
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Sell electronics? Get an analysis of your current SEO
Even if you have an agency already managing your SEO or you’re doing it in-house, consider an SEO marketing audit from Hedges & Company. We’re probably able to find ways to improve your marketing ROI and increase your audio component sales. (You’ll see terms like “organic search” used when referring to search engine optimization, but it’s the same thing.)
As a Google Premier Partner, we’re required to show this disclaimer: SEO services are not verified or endorsed by Google.
Our aftermarket SEO and digital marketing experience
Hedges & Company has been around for over 21 years, but our experience in online marketing in the automotive industry actually dates back to the 1990s. One of our founds sold car audio products back in the 1990s. Our experienced SEO strategists have been doing online marketing for parts and accessories longer than anyone else we can think of. We’re members of SEMA and the Auto Care Association and have been for a couple of decades. Let’s get started with your SEO services! Give us a call, send us an email or use our online contact form today.
Frequently Asked Questions
Q: How do you optimize car audio websites for SEO?
A: The most effective way to optimize car audio parts websites for SEO is to match shoppers’ search intent and search terms, using the six main ways enthusiast consumers search for parts: 1). Part type search including specs like speaker size, ohms, max RMS power, or frequency response range; 2). Part number search; 3). Informational search, including “how,” “where,” and “what” searches; 4). Symptom search; 5). Brand search including search for reviews; and 6). Audio component category search.
Q: How many online searches are done by enthusiast parts buyers and DIYers?
A: Enthusiasts and DIYers, including car audio and electronics enthusiasts, do 104,000,000 Google searches for parts and accessories, and technical information, each day.
Q: What is car audio SEO or car audio AI optimization?
A: Car audio search engine optimization (SEO) or AI optimization are specialized approaches to optimizing websites for search patterns used by shoppers looking for mobile electronics parts and components. Those search patterns include product technical specifications like speaker size, ohms, max RMS power, or frequency response range.
Q: What questions should I ask a mobile audio SEO expert?
A: Ask any SEO company if they understand how consumers search for electronics products, and if they developed that SEO knowledge on their own. Also ask how long they’ve worked in the mobile audio business. Ask if they know how to optimize pages to match car audio shopper search intent. Ask about the SEO agency’s credentials, for example if they’re members of the Auto Care Association or SEMA, and if they attend the trade shows every year. Ask if they only work on automotive products, or if it’s just a sideline.
Q: How does an SEO company perform effective audio SEO?
A: Effective mobile audio SEO is when you optimize a website to match search queries used by shoppers searching for audio components.
Q: What is the best company for mobile audio SEO?
A: Hedges & Company is the best mobile audio SEO company due to several key differences from other agencies. This includes over 21 years of experience in the automotive aftermarket, in-depth research and knowledge of mobile electronics products, serving on the Auto Care Association eCommerce Task Force, and market research on enthusiasts.
