Posts Tagged ‘ automotive marketing ’

New Automotive Market Research Reports Available for Purchase

December 19, 2011
New Automotive Market Research Reports Available for Purchase

New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company’s new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered after inviting over 100,000 automotive enthusiasts to participate in a market research survey, and include data never-before reported in the automotive aftermarket. These new research reports fall into two categories. BuyerZoom™ research reports are part-specific and analyze how enthusiast consumers shop for specific products including gaskets, camshafts, cylinder heads, carburetors, engine blocks, intake manifolds, valve springs, valves, rocker arms, pistons,...

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Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

July 24, 2011
Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

Hedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company as the 33rd leading direct marketing agency in the US. The report ranks agencies across industries by reportable US revenue and can be viewed here. As a leader in database marketing, market research and strategy, Hedges & Company is grateful for the recognition. We are proud to be part of the automotive aftermarket industry and will continue to thoroughly serve our customers.

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Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

February 23, 2011
Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

The Specialty Equipment Market Association (SEMA) has released a new market research report prepared by Hedges & Company covering results of the SEMA Show Opinion Leaders program.  This is important to aftermarket companies because the feedback from the Opinion Leaders market research program is a big opportunity to better understand the buying process used by automotive enthusiasts. As with the previous year, Opinion Leaders Program participants were granted access to the SEMA Show. These enthusiasts completed a detailed survey to share their opinions and buying habits, and shared impressions from the SEMA Show through...

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Turn/Earn Calculation and GMROI to Manage Inventory

October 15, 2010
Turn/Earn Calculation and GMROI to Manage Inventory

The Turn/Earn Index and Gross Margin Return on Inventory (GMROI) are two simple ways to help manage your inventory. Turn and Earn to manage inventory Your purchasing manager or accountant may want to justify a SKU (stock keeping unit) with the Turn/Earn Index. Also known as the Turn/Earn calculation or Turn/Earn formula, or simply as Turn and Earn, it’s a simple way to help manage inventory by evaluating your entire inventory or a part number to see if it is worth stocking or selling. To calculate the Turn/Earn index for your inventory, simply multiply...

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Hedges & Company Principals To Speak at SEMA Show

September 1, 2010

Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. The program provides business owners and managers information,...

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A Checklist If You’re Thinking of Selling Online

August 30, 2010

A friend of ours, Rob Eberhart, posted a good checklist to follow if you’re considering selling automotive performance parts and accessories online. Rob’s an expert on selling auto parts online and works at Direct Communications, Inc. (DCi), and his blog is over on the CatalogRack eStore site, found here. His checklist is good advice for anyone starting out. His six most important things to check off: 1). First, decide how you’ll sell online: turnkey website, through shopping sites like eBay, or build your own site from scratch (very expensive!). 2). Don’t forget the data!...

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