Hedges & Company Aftermarket Marketing and Market Research Blog | Automotive aftermarket market research and marketing blog

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6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

May 7, 2013

If you’re an automotive specialty equipment manufacturer you might not have seriously considered online advertising before. Here are 6 important reasons to start a digital marketing campaign right now. Paid search, or pay per click (PPC) advertising, is a great way to reach consumers on the Internet when they’re making buying decisions. Today more than 4 out of 5 automotive consumers turn to search engines first when deciding what to buy. Reason #1: Take control of your brand. If you’re an aftermarket manufacturer, you probably ‘Googled’ your brand name before. Chances are you found dozens or hundreds of listings for...

What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)

April 27, 2013

If you’re a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it,...

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

April 26, 2013

You can improve your search engine optimization (SEO) and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot...

Google Reveals Automotive Repair & Maintenance Shopping Secrets

April 25, 2013

Here are some interesting stats on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It’s the subject of a report released by the folks over...

Increase Relevance (and Sales!) with Email Segmentation

January 23, 2013

We’re all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures in an effort to escape many of these messages. One of the most popular platforms to reach consumers is through email marketing, yet...

November 2012: Monthly Vehicle Sales vs Consumer Confidence

December 14, 2012

After a somewhat slow October, the auto industry saw an increase in light vehicle sales for November 2012. October brought somewhat sluggish auto sales, yielding a Seasonally Adjusted Annual Rate (SAAR) of 14.23M, November came in strong with 1.14...

September Slowdown for Auto Parts Retail Sales

November 14, 2012

Retail sales through auto parts stores were down again compared to one year ago. September sales were down 4% from September 2011, following a 1% decline in August. Auto parts retail sales for the first half of 2012 posted...

Trend 1: Why New Car Auto Sales Are Rising

October 29, 2012

Today we’re going to wrap up our “66 Trends in 66 Days” series with Trend 1: reasons for the continuing increase in automobile and light truck sales in the face of a weak economy. The auto industry tracks monthly...

Trend 2: Purchase Frequency by Vehicle Owned

October 28, 2012

Have you ever wondered how often enthusiasts tend to buy parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they make a purchase and arranged the information by what type of vehicle they bought...

Trend 3: Bringing the Web to Your Vehicle

October 27, 2012

A popular trend with car manufacturers over recent years has been the integration of the web into the modern vehicle. Recently, manufacturers have been adopting platforms that rely on the driver’s mobile phone for connectivity. This trend is now...

Trend 4: Enthusiasts: Time Between Decision and Actual Purchase

October 26, 2012

Today, we are going to look at some of our own research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy. As a part of our...

Trend 5: The Top 5 Most Sold Vehicles of 2012

October 25, 2012

The automotive industry has been on the path to recovery with vehicle sales up from last year’s numbers and holding strong. A variety of different makes and models of trucks are leading the pack in sales; here is a...

Trend 6: Vehicles at the 2012 SEMA Show

October 24, 2012

The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles....

Trend 7: 3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

October 23, 2012

There’s a lot of competition in the automotive aftermarket—retail stores have to compete with online prices and specialty parts catalogs, and the seemingly endless selection that both provide. So what advantages do retail stores have that can keep them...

Trend 8: Vehicle Segment Trends by Region

October 22, 2012

Jumpstart Automotive Group released a report on online car shopping trends by U.S. region showing the top vehicle segments as well as the top shopping consideration. The company analyzed behaviors of automotive website users in 2012 “to draw connections...

Trend 9: 3 Things You Didn’t Know About 2007-2013 Jeep Wrangler Owners

October 21, 2012

The countdown has brought us to only nine trends left, so here it is: Market Research Trend 9: 3 Things You Didn’t Know About 2007-2013 Jeep Wrangler Owners. The 2007-2013 Jeep Wrangler, designated the “JK,” received a facelift from...

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