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New Auto Market Research: Secrets of Parts Buyers Revealed

May 7, 2012
New Auto Market Research: Secrets of Parts Buyers Revealed

New BuyerZoom and BrandZoom reports are available through the Hedges & Company Market Research Store. We’ve added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners, fuel and oil pumps, gaskets, lifters, pistons, push rods, rocker arms, valves, and valve springs. For the first time in the automotive aftermarket it is possible to obtain affordable research reports focused on buyers of specific types of parts. BuyerZoom reports give you extensive behavioral data on consumers who shopped for or purchased specific types of parts, while BrandZoom reports show consumer perceptions...

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2012 Online Sales of Auto Parts Growing

April 17, 2012
2012 Online Sales of Auto Parts Growing

With the Catalyst 2012 conference in full swing this week in Las Vegas — ChannelAdvisor’s annual ecommerce gathering — we thought this would be a good time to examine online sales of auto parts, statistics and multichannel shopping. The growth in online sales of auto parts has been outpacing the rest of the industry...

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Americans Spend More Income on Auto Parts, Reversing Long-Term Trend

January 23, 2012
Americans Spend More Income on Auto Parts, Reversing Long-Term Trend

A bit of good news to add to our post last month that sales of auto parts for 2011 will show an increase over 2010: Our market research shows the amount of auto parts purchased as a percentage of personal income has reversed a downward trend of more than 10 years. In 2010, retail...

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New Automotive Market Research Reports Available for Purchase

December 19, 2011
New Automotive Market Research Reports Available for Purchase

New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company’s new Market Research Store. These marketing research reports are based on consumer...

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2011 Auto Parts Sales Looking Good

December 13, 2011
2011 Auto Parts Sales Looking Good

2011 has been a strong year for the performance & accessory and replacement parts market. Auto parts sales are up and there are several positive year-end economic indicators. The...

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Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance

September 22, 2011
Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance

The SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants. This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific...

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Hedges & Company: Two New Affiliations

August 26, 2011
Hedges & Company: Two New Affiliations

Hedges & Company is not only growing, but we’re proud to be affiliated with two new trade associations as well. We recently joined the Automotive Aftermarket Industry Association (AAIA)...

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Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

July 24, 2011
Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

Hedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company...

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SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

June 25, 2011
SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

The SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95...

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Slight Decline In Aftermarket Stock Index While S&P Gains

May 5, 2011

January 2011 saw the first decline for the Hedges Aftermarket Stock Index since July 2010. The 5% decline in stock value was halted in February and the Index rebounded...

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Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

February 23, 2011
Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

The Specialty Equipment Market Association (SEMA) has released a new market research report prepared by Hedges & Company covering results of the SEMA Show Opinion Leaders program.  This is...

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Hedges & Company on RSS Ray: Email Marketing Best Practices

February 22, 2011

Hedges & Company was featured on RSS Ray’s radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray’s site is here and...

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