Hire a Local Automotive
Marketing Company
Drive customers to your automotive shop.
Scroll down to learn more.
Hire a Local Automotive
Hire a Local Automotive
Marketing Company
Drive customers to
your automotive shop.
Scroll down to learn more.
Auto shop marketing: Get on Page 1
Trusted by hundreds of automotive business owners
Hedges & Company has 21 years of experience in the automotive business, and we’re the industry’s automotive marketing experts.
Our new Premier Local Search package is designed just for local car and truck businesses.
If you’re a local auto shop business selling parts, custom installations, automotive window tinting, dyno tuning, racing or performance parts, or any other car or truck-related business, let’s talk about growing your sales and car count!
Our Premier Local Search package combines local automotive SEO with affordable Google Ads, and just a 3-month commitment. Social marketing on Facebook and Instagram is an optional add-on.
3 ways we grow your auto shop sales:
1. You reach car or truck customers
Shopping for car or truck stuff: Different than searching for lawyers or plumbers!
Targeting a car or truck owner is not the same as finding a plumber, lawyer or clothing store!
If you’ve ever had to explain your local automotive shop business to a marketer, you know what we mean! Sometimes the huge national search agencies don’t know our industry.
Truck owners, car owners and automotive enthusiasts search differently. They use specific automotive search terms. We have extensive experience with these customers and that’s what makes us different.
2. Visibility on local search platforms
Make sure your local auto shop shows up!
Showing up on these local search platforms, also called local citations, is important for your shop! Without them, your local automotive business is invisible.
We make sure you show up on Google Maps, Bing Maps, Apple Maps, Yelp, Google Business Profile, Amazon Alexa (for voice search) and Waze. There are also a dozen smaller, but still important, platforms we use.
Having a good profile on all of these local search platforms helps you show up on customers’ phones, or in their vehicles on Apple CarPlay or Android Auto.
3. Focus on your service area
We use laser-like precision to target your shop’s service area.
This geofencing can be a city, a neighborhood, a county, a radius, or a combination of things.
It seems like an obvious thing to do, but we’ve seen too many local businesses paying for visibility hundreds of miles away.
We’ve also seen Google Ads targeted correctly, but connected to the wrong account…for example a local business in Florida had a Google Ads account sending attributions to an unrelated Google Analytics account in Ohio. The problem we fixed: the Google algorithms thought this local business got a lot of website visits from Ohio and stopped showing ads in Florida!
Benefits to working with a local automotive marketing company:
Your auto shop gets these benefits:
More sales from higher visibility.
More walk-in traffic.
More phone calls on in-stock status of products.
More installation appointments.
If you recently switched franchises, get your lost visibility back!
Your auto shop gets this:
Page updates (your web developer will need to give us access).
Optimized service pages with descriptions of your services.
Detailed “about us” page optimized for your city.
Announcements for upcoming sales.
Announcements for events and promotions.
A local automotive marketing agency with experience
US-based local automotive marketing experts.
We can work with truck shops, upfitters, car customizers, window tint companies, spray in bedliner companies, and more!
Monthly strategy sessions to discuss your results.
Unmatched automotive marketing experience
We know the parts and accessories business because we have over 21 years of experience in the automotive aftermarket, working with about any type of product or service you can think of. We’ve also done extensive market research on automotive enthusiast consumers to learn more about how they search for companies and products.
Automotive aftermarket digital marketing support
Automotive aftermarket digital marketing supportWe drive sales and your digital presence with a full range of marketing services that include paid search, automotive SEO, email marketing, conversion rate optimization, website audits and more. We’d love to have a conversation with you about growing your WordPress business.
Discover the difference with the automotive industry’s most experienced marketing agency
Hedges & Company offers a full selection of automotive marketing services, content development and management, and other digital marketing services. With over 21 years of experience in the aftermarket industry, we know how to put your products and your brand in front of parts and accessories buyers who are online and shopping right now.
Frequently Asked Questions on local automotive shop marketing
Q: In the past I’ve used marketing agencies that don’t know automotive and it didn’t go well. Does Hedges Company actually understand the automotive aftermarket industry, or are you a general marketing agency?
A: Hedges & Company lives and breathes automotive. Our team has over 2 decades experience in the automotive aftermarket, working specifically with parts retailers, performance shops, installation centers, and truck/off-road businesses. We understand the difference between a tuner shop’s marketing needs and a diesel performance shop’s challenges.
Q: Has Hedges & Company worked with local automotive businesses before?
A: We sure have! We’ve helped auto parts stores, truck accessory shops, performance and racing outfitters, off-road specialists, and custom fabrication shops across the country. We get your unique challenges, like competing with auto shops similar to yours, up to the giant big-box retailers.
Q: Does Hedges & Company understand the technical side of what we sell and install?
A: Yes. We understand the difference between turbos and superchargers, roll-up and fold-up tonneau covers, or 35-inch mud tires and 235/75R15 all-terrain tires. Our team knows automotive terminology, services, and fitments.
Q: Can you help my shop compete with other local auto shops and big-box stores?
A: Yes, we help local automotive shops get higher visibility for installation and parts. We develop strategies highlighting your business and your strengths.
Q: I recently switched franchises and nobody can find my business, can Hedges & Company help?
A: Yes, we know how to help solve this problem. Many times the national franchiser controls the marketing for their franchisees and often promotes the franchisees on their own website. The solution is to build higher visibility for your auto shop on Google Maps, Bing Maps, Apple Maps, Yelp, your Google Business Profile, and other local citation platforms. The solution also includes spending a reasonable amount on Google Ads, typically $400 to $1,000 per month depending on level of competition, your service area and population density.
