Hire a Local Auto Shop
Marketing Services Company
Get more customers into your auto shop.
Scroll down to learn more.
Hire a Local Auto Shop
Hire a Local Auto Shop
Marketing Services Company
Get more customers into
your auto shop.
Scroll down to learn more.
Local auto shop marketing services: Get found!
We know your customers, we know your products and we know your industry.
Trusted by hundreds of automotive business owners
Hedges & Company has 21 years of experience in the automotive business, and we’re an automotive local marketing agency.
Our Premier Local Search package is designed just for local car and truck businesses.
If you’re a local auto shop business selling parts, spray in bedliners, custom installations, auto repair, body shop repair, automotive window tinting, dyno tuning, racing or performance parts, or any other car or truck-related business, let’s talk about growing your sales and car count!
Our Premier Local Search package combines local automotive SEO with affordable Google Ads, and just a 3-month commitment. Social marketing on Facebook and Instagram is an optional add-on.
Our local marketing services are great for:
Auto repair marketing
Auto body shop marketing
Auto repair shop marketing
Auto glass marketing
If you need auto repair direct mail lists we can help you there, too!
3 ways we grow your auto shop sales:
1. Your auto shop marketing only reaches car or truck customers
Shopping for car or truck stuff: Different than searching for lawyers or plumbers!
Targeting a car or truck owner is not the same as finding a plumber, lawyer or clothing store!
If you’ve ever had to explain your local automotive shop business to your marketing agency, you know what we mean! Sometimes the huge national search agencies don’t really know our industry, the automotive aftermarket.
Truck owners, car owners and automotive enthusiasts search differently. They use specific automotive search terms.
We have extensive experience reaching these customers, and that’s what makes us different from other local search agencies.
2. Auto shop marketing services includes local search platforms
Make sure your local auto shop shows up!
Showing up on these local search platforms, also called local citations, is important for your shop! Without them, your local automotive business is invisible.
We make sure you show up on Google Maps, Bing Maps, Apple Maps, Yelp, Google Business Profile, Amazon Alexa (for voice search), Facebook, the Better Business Bureau site, ChamberofCommerce.com, Waze, and many others.
There are also a dozen smaller, but still important, platforms we use. These include Nextdoor, Dun & Bradstreet, EZlocal, MapQuest, CitySquares, and more.
Your shop’s logo, name, phone, hours and services show up uniformly across all these platforms. Having a good, consistent profile on all of these local search platforms helps you show up on customers’ phones, or in their vehicles on Apple CarPlay or Android Auto.
3. A precise focus on your service area
We use laser-like precision to target your shop’s service area.
This geofencing can be a city, a neighborhood, a county, a radius, or a combination of things.
We focus on your service area for organic search results on the platforms listed above, as well as Google Ads.
All this seems like an obvious thing to do, but we’ve seen too many local shops paying for visibility hundreds of miles away.
We’ve also seen Google Ads targeted correctly, but connected to the wrong Analytics account…for example a local business in Florida had a Google Ads account sending attributions to an unrelated Google Analytics account in Ohio. Here’s what we fixed: the Google algorithms thought this local business got a lot of website visits from Ohio and stopped showing ads in Florida!
Benefits to working with a local automotive marketing company:
Your auto shop gets these benefits:
More sales from higher visibility.
More walk-in traffic.
More phone calls on in-stock status of products.
More installation appointments.
If you recently switched franchises, get your lost visibility back!
SEO services for auto parts stores include this:
Page updates (your web developer will need to give us access).
Optimized service web pages with detailed descriptions.
Detailed “about us” page, optimized for your city.
Announcements for upcoming sales.
Announcements for events and promotions.
What’s the conversion rate lift I can expect from local search optimization tools for automotive services?
You will get a lift in conversion rate, either with your phone calls or with walk-in traffic, from better qualified customers. When you optimize your local search results, customers will not only find your shop more easily, they’ll know more about you, your products and your services. Local optimization pre-qualifies customers.
We know website platforms
We work with just about any web platform commonly used for local automotive shops. This includes the Aftermarket Websites platform, managed by the AAM Group, as well as WordPress, Wix, GoDaddy or Squarespace.
Auto shop marketing services backed with experience
US-based local automotive marketing experts.
We work with truck shops, upfitters, car customizers, window tint companies, spray in bedliner companies, and more!
Monthly strategy sessions to discuss your results.
Unmatched automotive marketing experience
We know the parts and accessories business because we have over 21 years of experience in the automotive aftermarket, working with about any type of product or service you can think of. We’ve also done extensive market research on automotive enthusiast consumers to learn more about how they search for companies and products.
Automotive online local marketing
AutomotiveWe drive sales and your digital presence with a full range of marketing services that include paid search, automotive SEO, email marketing, conversion rate optimization, website audits and more. We’d love to have a conversation with you about growing your WordPress business.
Discover the difference with the automotive industry’s most experienced marketing agency
Besides local marketing services for auto parts stores, Hedges & Company offers a full selection of automotive marketing services, content development and management, and other digital marketing services. With over 21 years of experience in the aftermarket industry, we know how to put your products and your brand in front of parts and accessories buyers who are online and shopping right now.
Frequently Asked Questions on local auto shop marketing services
Q: In the past I’ve used marketing agencies that don’t know automotive and it didn’t go well. Does Hedges Company actually understand the automotive aftermarket industry, or are you a general marketing agency?
A: Hedges & Company lives and breathes automotive. Our team has over 2 decades experience in the automotive aftermarket, working specifically with parts retailers, performance shops, installation centers, and truck/off-road businesses. We understand the difference between a tuner shop’s marketing needs and a diesel performance shop’s challenges.
Q: Has Hedges & Company worked with local automotive businesses before?
A: We sure have! We’ve helped auto parts stores, truck accessory shops, performance and racing outfitters, off-road specialists, and custom fabrication shops across the country. We get your unique challenges, like competing with auto shops similar to yours, up to the giant big-box retailers.
Q: Does Hedges & Company understand the technical side of what we sell and install?
A: Yes. We understand the difference between turbos and superchargers, roll-up and fold-up tonneau covers, or 35-inch mud tires and 235/75R15 all-terrain tires. Our team knows automotive terminology, services, and fitments.
Q: Can you help my shop compete with other local auto shops and big-box stores?
A: Yes, we help local automotive shops get higher visibility for installation and parts. We develop strategies highlighting your business and your strengths.
Q: I recently switched franchises and nobody can find my business, can Hedges & Company help?
A: Yes, we know how to help solve this problem. Many times the national franchiser controls the marketing for their franchisees and often promotes the franchisees on their own website. The solution is to build higher visibility for your auto shop on Google Maps, Bing Maps, Apple Maps, Yelp, your Google Business Profile, and other local citation platforms. The solution also includes spending a reasonable amount on Google Ads, typically $400 to $1,000 per month depending on level of competition, your service area and population density.
