Cleveland SEO company and PPC management
Not just any Cleveland marketing agency, we're a Premier Google Partner Agency. We've been badged by Google to provide pay per click (PPC) AdWords management services. We're a national digital marketing agency specializing in enthusiast markets with experience in search marketing, mobile, display and Google Shopping.
Although we're Cleveland SEO experts, we're also a Cleveland PPC company. As Google puts it, "Work with the best. The badge recognizes companies that excel with Google's products. Google Partners are online marketing companies, trusted by Google."
Hedges & Company: Call us with your digital marketing questions at (234) 380-1650, 9:00 am-5:00 pm Mon.-Fri. Eastern time. Click on our Google+ icon for more SEO and PPC information on our Google Plus page.
We're also experts at Google Shopping Product Listing Ads (PLAs), managing Google Merchant Center product data feeds, and remarketing/retargeting campaigns.
Cleveland SEO experts!
We give you extensive SEO experience reaching enthusiast consumers for national online advertisers. Just like we help clients across the country improve their organic search results, we can help local businesses as well. We also specialize in Google AdWords management so whether you need to be found through paid search (pay per click or "PPC") or found organically, give us a call. We also stay on top of the ever-changing organic landscape and requirements to rank well on mobile phones — after all, local search is driven by mobile users.
Email marketing company, Cleveland
You'll get effective email marketing programs designed specifically for your company and your goals. We have experience delivering millions of emails every year to consumers and businesses using our white label email platform. We also specialize in creating marketing databases from customer data for email marketing campaigns or direct mail marketing campaigns. We follow industry best practices for direct marketing and email marketing, and we comply with Federal CAN SPAM regulations. Call us for email marketing!
A #CLE digital advertising agency specializing in enthusiast markets
We've been serving our clients since 2004 with a focus on enthusiast, lifestyle and hobbyist markets. We know consumers who shop for products for their hobby or personal interest behave much differently than consumers looking for consumer packaged goods (CPG). Our clients have included large multinational corporations but we also work with dozens of large and small manufacturers and online retailers selling products to enthusiasts and hobbyists.
Digital advertising Cleveland style, with a great team and customer service!
We pride ourselves on having great marketing solutions and attention to customer service. Thanks to our talented and hard-working digital marketing team we have low client turnover. We're a digital advertising agency you'll love to work with. We're not afraid to have our marketing work measured — in fact, we insist on it — so all our clients get full reporting on what they spent, what they sold as a result, with all details on work we've performed or will perform. We're big believers in having a strategic vision to help you grow.
A Cleveland PPC company with a national reputation
You may not have heard of us around the greater Cleveland metro area because we specialize in serving enthusiast companies across the United States. However, we're very well known in enthusiast markets especially the automotive aftermarket. Hedges & Company principals are regularly invited to speak at industry conferences and have been quoted by trade publications and other news outlets. We're often a source for automotive data and industry analysis for national news outlets such as NBC Nightly News with Brian Williams and Bloomberg Businessweek. Even though we're a marketing agency based here, we've been listed in Direct Marketing News magazine's Top US Agencies Report.
Digital marketing in Cleveland: paid and organic search
Sometimes "SEO" (Search Engine Optimization) is used as a generic term for "marketing a website online." To be precise, SEO refers to the process of optimizing and improving your organic, or non-paid, rankings in search engine results. The goal is to have your company show up as high as possible in the rankings on the search engine results page (SERP).
On the other hand, PPC (Pay Per Click) refers to paid search ads, either text ads on the SERP or display ads that appear on other websites, and the process to manage that advertising. Managing PPC services includes managing the marketing budget, the spend, building out online campaigns and keywords and measuring the results. It also involved extensive testing to ensure maximum ROI.
One attractive thing about PPC in this market is the ability to target your ads geographically. Your ads can appear in the Cleveland DMA which includes much of northern Ohio, or your ads can selectively target Cuyahoga County for example, or neighborhoods or ZIP codes. We can also target areas around Cleveland using a radius around any geographic location (sometimes a radius may include a large part of Lake Erie, but don't worry, perch usually don't click on ads). This geographic targeting can also be used to reach many suburbs to the west, south or east, and along the lakeshore.
SEO or PPC, what you should know about using both together
Whether you're looking at the greater Cleveland market, or whether you're looking at a nationwide audience, the concept of using both are basically the same. Organic marketing of your website, is enhanced when combined with PPC paid search campaigns. We're commonly asked about this because some people have assumed you don't need both but we've done several case studies on this, as has Google, and if you do some searching online you'll find many more case studies on this topic.
Combining SEO with PPC results in incremental traffic to your website and incremental sales, one does not detract or interfere with the other. One reason for this is the concept of SERP "real estate." We like to occupy as much SERP real estate for our clients as we can, which bumps competitors off the first page to the second or third page. Well executed social marketing campaigns are also a way of taking up more SERP real estate and we use social marketing primarily for an SEO function/purpose.
For more information on combining organic with paid marketing, please browse through our blog to read our case studies. Here is one of our most recent.
We invite you to watch our marketing company video:
To learn more about Hedges & Company and our range of digital marketing services, please watch the videos below, showing some of our services in online marketing, PPC, SEO, vehicle registration data, and other digital marketing services and online marketing services.
Come visit us
We invite you to stop by our offices. A map is below. Scroll to the bottom of the page for mileage from major local Cleveland landmarks.