Tag Archive for: AI
Auto Care Interview: “Aftermarket Digital Marketing That Actually Sells”
Auto Parts MarketingJon Hedges recently sat down with Mike Chung from the Auto Care Association, for an interview on Mike's Auto Care Indicators podcast. Mike is the Senior Director of Market Intelligence at Auto Care, and his podcast identifies and explores data that monitors and forecasts aftermarket industry performance. This includes global economic data, industry indicators, and new data ...
2026 Marketing Predictions from Google and Hedges & Company
Auto Aftermarket News and Trends, Auto Parts MarketingThink With Google always has enlightening articles, and their latest marketing predictions for 2026 really hit home for us. Hedges & Company is sharing insights ...
Racers and the Motorsports Market are a Giant Economic Engine
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchThe impact motorsports enthusiasts and the motorsports market on the aftermarket industry is huge. Just look at these facts: Motorsports has a $70 billion total economic impact in the US, and motorsports supports 319,000 jobs in the US, with ...
SEO Agency Insider: Questions Auto Parts Clients Don’t Know to Ask About SEO
Auto Parts MarketingMarketing automotive parts and accessories online has many challenges. This includes knowing how to work with outside agencies. It helps to know exactly ...
AI Search for Auto Parts: How Google’s New Technology Changed the Aftermarket
Auto Parts MarketingWith AI, Google has shifted SEO in the aftermarket industry into a new gear, and here’s what every auto parts business needs to know about...
AI Search Optimization Case Studies for Auto Parts
Auto Aftermarket News and Trends, Automotive Market ResearchIn an AI-driven world, how can your auto parts website stand out and thrive? In a world where “zero click search” is now a thing? How does Google Analytics follow and track traffic from AI? Across all three case studies, websites had an average of ...
Auto Parts: How to Optimize for AI Search and Citations
Auto Aftermarket News and Trends, Auto Parts MarketingIf you sell auto parts and accessories, do you know how to optimize your website for AI search? Gone are the simpler days when you could get ...
The Future of AI in the Automotive Aftermarket Industry
Auto Aftermarket News and Trends, Auto Parts MarketingWhat does the future of AI in the automotive industry look like? Here’s a hint: Other than the beginning of the internet, the meteoric rise of AI (artificial intelligence) is changing the aftermarket industry like no...
New Auto Parts Marketing Ideas
Auto Parts MarketingWe decided to come up with a list of fresh auto parts marketing ideas. At first, we thought we might end up with only a dozen or so ideas but, wow, we ended up with this huge ...
The New Definitive Guide to Automotive Content Marketing
Auto Parts MarketingAutomotive content marketing is about creating engaging, relevant, high-quality content, and using that content to connect you with existing and potential new customers. It's an important strategy because it builds brand awareness, establishes your credibility, brings in web traffic, and ...
Characteristics of Automotive DIY Consumers
Automotive Market ResearchWe analyze buying behavior of automotive maintenance DIYers, by digging into a recent survey published by the Auto Care Association with data from Hanover Research. The automotive DIY market is ...
Google Shopping Image Requirements for Auto Parts
Auto Parts MarketingIf you use Google Shopping to sell auto parts and accessories, from time to time you may get notices of disapproved images. This happens when they don't ...
