Posts Tagged ‘ ACES PIES Data ’

Auto Parts SEO: 6 Important Search Types to Know

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

Read more »

ACES and PIES Data and Total Automotive Part Numbers

ACES and PIES Data and Total Automotive Part Numbers

ACES is Application-level data: make/model/year fitment. One part number can have multiple fitments or applications, while universal parts have no fitments. PIES is Part-level data: price, description, dimensions and other attributes. The automotive aftermarket has focused a lot on ACES and PIES product data standards in the past few years, so have you ever wondered how many total part numbers are in the automotive aftermarket? (Scroll down for ACES and PIES defined.) Note: for more information on PIES data read this more recent article. In the entire automotive aftermarket, including specialty auto parts and accessories, as well as branded...

Read more »

SiteLock