Posts Tagged ‘ ACES PIES Data ’

Auto Parts SEO: 6 Important Search Types to Know

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

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Total Automotive Part Numbers, ACES and PIES Data

Total Automotive Part Numbers, ACES and PIES Data

The automotive aftermarket has focused a lot on ACES and PIES product data standards in the past few years, so have you ever wondered how many total part numbers are in the automotive aftermarket? (Scroll down for ACES and PIES defined.) Note: for more information on PIES data read this more recent article. In the entire automotive aftermarket, including specialty parts and accessories, branded replacement parts and private label replacement parts, there are approximately 6 to 7 million base part numbers. (What’s a “base” part number? A part number that doesn’t explode to thousands of additional SKUs via different...

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