Posts

Automotive Internet Marketing: Consumer Search Patterns
Aftermarket AnalysisFor automotive internet marketing, it's important to know these six consumer search patterns. These are basic ways consumers search for automotive aftermarket parts and accessories websites.In this article we reveal search secrets…

Website Taxonomy Best Practices for Automotive Sites
Aftermarket Analysis, Marketing ArticlesIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.

Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Aftermarket AnalysisIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...

Auto Parts eCommerce Solutions
Aftermarket AnalysisHere's the ultimate comparison of the 52 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...

What To Expect From An Auto Parts SEO Company: A Guide
Aftermarket Analysis, Marketing ArticlesAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Market Research, Marketing ArticlesAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.Knowing these basic categories is…

Product Data Questions Answered: ACES and PIES Data, Is There An Auto Parts Fitment Database, Automotive Part Numbers
Aftermarket Analysis, Market ResearchThe automotive aftermarket discusses ACES and PIES data standards a lot. Here we define the ACES and PIES product data standards, and reveal how many aftermarket part numbers exist.Note: for more information on PIES data and how it affects…