Hedges & Company is not only growing, but we’re proud to be affiliated with two new trade associations as well. We recently joined the Automotive Aftermarket Industry Association (AAIA) and the Marketing Research Association (MRA), in addition to our long-standing affiliation with the Specialty Equipment Market Association (SEMA) where we’ve been members since 2004 (although, through various employers, we’ve been associated with SEMA going back to 1985 and of course SEMA is a valued client of ours). Our affiliation with both associations is representative of our expanding client list.
AAIA is the trade association representing the $250+ billion automotive aftermarket industry including replacement parts and the heavy duty vehicle markets. AAIA, along with SEMA, is part of Automotive Aftermarket Industry Week in Las Vegas the first week of November every year. AAIA’s show is AAPEX.
MRA is the association for the market research profession. Members follow MRA’s principles of market research, best practices in market research and adhere to the MRA’s Professional Code of Standards.
(Follow up note: AAIA has since been rebranded as the Auto Care Association)