Don't be invisible, advertise on Google and be found online! We're automotive SEO specialists and a PPC company offering AdWords paid search management services. We've earned the Premier Google Partner badge, and have experience in search advertising, display advertising, mobile and Google Shopping. This badge identifies top agencies that excel with Google's products and that have met critera for customer service and technical certifications.
Why we're one of the best automotive paid search companies:
Like you, we love the auto aftermarket: We're members of SEMA, the Auto Care Association, PWA, AASA and MRA. We know how to manage your auto parts pay per click (PPC) marketing to maximize your ROI. We have some pretty amazing success stories to share with you!
Our paid search plans:
Scroll down to see how we can help you grow your online sales with great ROI!
Automotive PPC marketing services
Research has proven, more than 90% of enthusiasts look for auto parts online first. Advertise where buyers are! To get started advertising on Google, or any other search engine, we'll set up AdWords (or Bing) campaigns and manage your online advertising to maximize your ROI. We offer automotive aftermarket marketing services for clients spending $1,000 to more than $100,000 per month and advertising on Google, Bing/Yahoo, Facebook, Twitter and other social platforms. We can also start remarketing/retargeting campaigns for you, which are very cost effective, or start Google Product Listing Ads (PLAs) in Google Shopping to help your products show up in more Internet search results.
Free analysis of your auto parts online marketing (including your SEO)!
Even if you have an agency already managing your paid search campaigns in Google AdWords or in the Yahoo/Bing Network, qualified websites can get a free analysis of current online automotive marketing. We may be able to find ways to improve your ROI or increase your sales of auto parts. (If you're not interested in paid search and primarily interested in search engine optimization we have a page for that.
We love data!
We admit it, we're data geeks. We love turning product data and website data into sales. We do that by managing your product data feed for Google Shopping...analyzing data files to optimize your paid search campaigns...using ACES and PIES files to optimize your data feeds and online ads...analyzing the latest research results...and more! We use tons of data.
In the aftermarket, online automotive marketing is critical to reach today's enthusiast shoppers
...More than 4 out of 5 automotive enthusiasts begin their search online using Google, Bing and Yahoo. That's why automotive PPC is important!
...Consumers are constantly connected: they move effortlessly from computer to tablet to phone and your Internet marketing should, too.
...Enthusiasts use the Internet to research products and make a decision where to buy, as well as which brand to buy.
...Manufacturers can benefit from Internet marketing as much as retailers. PPC lets manufacturers control their own branding message.
Because we're integrated you benefit from our paid search as well as our SEO expertise, so give us a call to discuss your best opportunity.
Automotive PPC Company, Sell More Auto Parts Online:
Sell auto parts? We can create effective paid search campaigns to drive more sales to your website and maintain your budget (either a fixed dollar amount or a percentage of sales). Reach your specific customer type with pinpoint precision, by year/make/model, by market segment, by geography, or interest such as boating or motorcycles.
Automotive Aftermarket PPC for Manufacturers:
Reach Internet shoppers making buying decisions by using effective paid search marketing and send them directly to Shopatron or to your dealers. Set a fixed dollar amount budget by month. Bring your new products to market quickly and create consumer demand and pull-through sales. Online marketing lets you take control of your brand.
Search Marketing for Race Tracks/Events:
Be found on search engines and increase ticket sales. PPC advertising is more effective than radio or TV advertising and 100% measurable. We also specialize in Facebook to reach your fans' friends and expand your online reach.
Automotive PPC for Franchisors & Buying Groups:
Drive sales to your retail outlets, with Internet marketing based on geographic location. Increase the value of your buying group or franchise brand and help your retailers be stronger competitors in today's changing marketplace. We can target shoppers for each location geographically.
Conventional vs. automotive paid search companies: What's the difference?
Here's a handy comparison chart of typical online marketing strategies that we think are vital to improving your paid search ROI, and increase your visibility and sales. Feel free to ask us questions about this list, or keep it in mind when you talk to any digital marketing agency that specializes in paid search, whether you're talking to us or another Google Partner agency.
|Automotive Online Marketing Activity||Automotive Digital Marketing Agency||Non-automotive Marketing or Advertising Agency|
|Strategies to be found for "long tail" search, or search terms using 3 or more words, in PPC campaigns:
||Aftermarket shoppers usually use long tail (3 or more words) keywords. Examples: vehicle submodel, year/make/model, market segment, or part function, like "2012 Mustang cold air intake" or "Duramax diesel exhaust kit."||Conventional agencies not familiar with the automotive aftermarket probably don't understand these long tail searches terms, or may not know the differences in generations of car/truck models that use different types of engines.|
|Retargeting/remarketing campaigns:||We often recommend setting up targeted remarketing/retargeting campaigns to reach enthusiasts who have been in specific sections of your website. For example, a remarketing campaign for exhaust kits; getting more precise you could display remarketing ads for F-150 kits to shoppers who looked at those types of kits but displaying ads for Silverado exhaust would be a waste.||Search agencies not experienced in the differences in year/make/model fitment, in part function, or in market segment, may not recognize the importance of being very targeted to automotive enthusiasts. These agencies will often recommend one retargeting campaign across your entire website, missing a big opportunity to be more effective.|
|Google Product Listing Ads or PLAs:||PLAs are usually very cost-effective and have a high click-through rate. There are various ways to structure PLA campaigns to reach the right consumers through brand or part function or other customized strategies. (In fact we recently held a webinar revealing very effective PLA strategies.)||Non-automotive search agencies may not be familiar with automotive brand names or part function, in order to properly optimize PLA campaigns.|
|Be familiar with automotive industry trends and use these trends in online marketing:||Aftermarket industry trends are important, especially new products. Every year you'll find us at the SEMA Show, the AAPEX Show or the PRI Show, digging into trends or browsing the new products section.||PPC companies from outside the automotive aftermarket may not realize the importance of these trends in marketing, and may not be aware of these annual industry trade shows.|
About the Google Partner badge: We've earned the Partner badge, meaning we have met Google's certification requirements and are trusted by Google. The Badge is given to agencies who excel with Google's advertising platform. We comply with Google's Third-Party Policy including Google's new requirements on transparency. In fact, we complied years before it was required by Google!
About our experience: Hedges & Company has been around since 2004 but our experience managing Internet marketing dates back to the 1990s. Our team members have been involved with online marketing in the automotive aftermarket longer than anyone else we can think of. Let us get started managing your online marketing, give us a call or send us an email today.
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