About Hedges & Company

Hedges Company officeDigital marketing and market research for enthusiast markets

We're a full-service market research and digital marketing company serving the automotive aftermarket and motorsports industries and a Premier Google Partner Agency. We have provided automotive market research and marketing services for automotive industry publishers, trade associations, OEMs, Fortune 500 corporations, government agencies, universities, private equity firms, as well as some of the aftermarket's best-known brands.

Hedges Company lobbyNews organizations such as NBC Nightly News with Brian Williams and Bloomberg Businessweek have relied on Hedges & Company for accurate industry data in their auto industry reporting. We've been listed in the Direct Marketing News Top US Agencies Report.

Hedges Company staffPrincipals Jon Hedges and Julie Hedges have over 40 years combined experience in automotive related marketing and market research, and have been invited to speak at conferences and industry events on market research, industry trends and marketing.
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Julie Hedges View Julie Hedges's profile on LinkedIn

Julie Hedges, president Hedges Company, specializing in market researchJulie Hedges is president of Hedges & Company and has an extensive background in market research, analysis, and mailing lists. Julie manages the market research practice of Hedges & Company and runs the groundbreaking SEMA Financial Benchmarking project where she polls thousands of business owners and managers each month. Over 7,000 companies have participated since the program's inception.

Julie has also managed extensive market research projects for various clients including on-site customer surveys, consumer and business focus groups, online surveys, and telephone-based surveys. She's been trained in focus group moderation. With her in-depth knowledge of response data, hundreds of one-on-one interviews with business owners and managers, and consumers, Julie understands the trends and market segments of the automotive aftermarket better than most.

Julie has been a speaker at the annual SEMA Show, and has a bachelor's degree from the University of Nebraska and a Master's Degree from Kent State University.

Julie can be reached at (234) 380-1650, by cell phone at (330) 472-4023, or at

Jon Hedges View Jon Hedges's profile on LinkedIn

Jon Hedges, Hedges Company, specializing in marketing, strategy and SEO/PPCJon Hedges founded Hedges & Company in 2004 and has been growing sales in the automotive aftermarket, motorsports and powersports industries since the mid-1980s. Since starting Hedges & Company, Jon has provided superior advice and strategic planning to some of the industry's biggest retailing and manufacturing brands, trade associations and sanctioning bodies. Jon is an expert in Internet marketing going back to the early 1990s and has extensive experience in search engine optimization (SEO), paid search, email marketing, direct marketing, brand building and database marketing, and has worked in all of our industry's channels including manufacturing, retail and distributing. He has individual qualification in Google AdWords.

Jon started his career at the legendary catalog company Speedway Motors. Much of his career was spent at Summit Racing Equipment where he was responsible for marketing, advertising, and merchandising for over 13 years, during its period of explosive growth. After leaving Summit Racing he guided other companies to sales records, including Stylin' Concepts (now Stylin' Trucks) where he also consulted with sister company JCWhitney, and SuperTrapp Industries. Jon has been a speaker at the annual SEMA Show, ChannelAdvisor's Catalyst and other industry events and meetings. He has a bachelor's degree in Advertising from the University of Nebraska. Jon can be reached at (234) 380-1650, by cell phone at (330) 807-1866, or at

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