WordPress SEO services
for auto parts and accessories.
Our clients get great SEO results on WordPress. Scroll down to learn more.
WordPress SEO services
WordPress SEO
services
for auto
parts and
accessories.
Our clients get great SEO results
on WordPress.
Scroll down to learn more.
WordPress SEO services for auto parts and accessories: Get on Page 1 of Google
Our experience with WordPress SEO services goes back over a decade. Plus, Hedges & Company has 21 years of experience in the automotive aftermarket, and we’re the industry’s WordPress SEO experts.
Our WordPress and WooCommerce clients have thousands of keywords on Page 1 of Google. Hedges & Company knows the back end of WordPress and the best plugins to use, so we can jump right in and get started.
WordPress SEO services: Your 3-step process:
1. Starting WordPress SEO services
WordPress is a great platform for SEO and has unique requirements. It starts with a kick-off call to confirm your priorities and goals for SEO.
We also evaluate any existing SEO plugins, make sure WooCommerce is set up, confirm SEO tags for WooCommerce automotive parts, check the schema, and see if product pages can be edited or if they’re populated with an automated data feed.
We also do intensive keyword research and look at historic trends of your site compared to your competitors.
2. Prioritize, optimize, research
At the second phase, Hedges & Company WordPress SEO services will have identified organic strengths and weaknesses for your site as well as competitor sites. The kick-off call gave us any client priorities (specific brands, product types, new products, etc.).
All of that leads us to prioritize what work to do, to get your WordPress store on Page 1 of Google. Prioritization may direct us to work on SEO tags in WooCommerce for automotive parts, or creating/improving blog posts for organic rankings.
3. Evaluate, measure, repeat
Our WordPress SEO services are a data-driven process. We approach a WordPress site with specific ways for SEO optimization. Measuring results is critical.
We use Google and Bing (Google Search Console, Google Analytics, Bing Webmaster Tools) and third-party tools to measure your progress: keywords on Page 1 of Google, new keywords ranked on Google, and sales revenue from organic search.
WordPress SEO works like a flywheel. It starts to build momentum and turns faster as momentum increases.
As a Google Premier Partner, we’re required to show this disclaimer: WordPress SEO services are not verified or endorsed by Google.
WordPress SEO based on search intent and Google search patterns
Hedges & Company optimizes WordPress websites so they show up for 6 primary search patterns used by DIY and enthusiast consumers, who are shopping for parts and accessories. After a couple of decades doing SEO work, and conducting market research focus groups with automotive consumers, we distilled search intent down to these 6 types.
Here’s a pie chart showing what these automotive search patterns are, but for more detail on search patterns click here for Google search types. After all, a WordPress site should be optimized for search intent.
These search patterns also play an important role in optimizing for AI search.
What Hedges & Company WordPress SEO services include:
US-based WordPress SEO experts.
Extensive experience optimizing WordPress WooCommerce auto parts and accessories stores.
Recurring strategy sessions to discuss your WordPress SEO.
Hedges & Company knows our way around WordPress plugins, and have a lot of experience using the most popular SEO plugins: Yoast SEO, RankMath, The SEO Framework, Squirrly SEO and others. We can help set them up, or if one is already installed on your WordPress site we can optimize the settings.
Hedges & Company knows how to set up WordPress tags and category pages to enhance a “silo” approach to SEO that works great! And by the way, this website is built from WordPress, so we know what we’re talking about!
Are you looking for a WordPress PPC agency instead? Click here.
Unmatched aftermarket experience
We know the parts and accessories business because we have over 21 years of experience in the automotive aftermarket, including many years working as a WordPress marketing agency. And Hedges & Company is unique in other ways: we have our own in-house automotive data management team to optimize your WooCommerce product data feed.
Complete reporting on your WordPress SEO services
All WordPress SEO services clients get detailed and transparent reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). Your D.A.S.H. report gets updated each day and is available online 24/7. These reports have a lot of information and are interactive. Your WordPress SEO expert reviews these reports with you in recurring meetings.
Complete digital marketing services
We do your heavy lifting for your WordPress business. We can set up your Google Analytics, Google Ads, Microsoft Advertising and social media. We create web content and social media postings. We can work directly with your IT staff, marketing department or WordPress developer. And we’ll advise you of parts and accessories marketing trends to “future-proof” your business.
Automotive aftermarket digital marketing support
Automotive aftermarket digital marketing supportWe drive sales and your digital presence with a full range of marketing services that include paid search, automotive SEO, email marketing, conversion rate optimization, website audits and more. We’d love to have a conversation with you about growing your WordPress business.
Discover the difference with the automotive industry’s most experienced WordPress SEO services
Hedges & Company offers a full selection of automotive SEO services, content development and management, along with automotive data management and other digital marketing services. If you use WordPress for your website, with over 21 years of experience in the aftermarket industry, we know how to put your products and your brand in front of parts and accessories buyers who are shopping right now.
Frequently Asked Questions on WordPress and WooCommerce
Q: Is WordPress good for SEO?
A: Yes, WordPress is a good platform for SEO. WordPress lets you optimize page titles, meta descriptions, page content, and it has a great built-in blog section with a lot of options for SEO. WordPress is flexible for SEO and organic rankings due to the wide selection of available plugins. There are several plugins to filter products by year/make/model fitment.
Q: How long does it take to migrate an auto parts store to WordPress and WooCommerce?
A: Most aftermarket businesses can migrate to WordPress and WooCommerce in 4 to 10 weeks, depending on catalog size, product data and your current platform. The migration includes transferring product data, setting up year/make/model fitment filters and payment gateways, and creating SEO redirects to keep existing Google rankings.
Q: Can WordPress handle large automotive parts catalogs with thousands of SKUs?
A: WordPress and WooCommerce can easily manage catalogs with up to 10,000 SKUs. There are successful WordPress eCommerce businesses with more than 100,000 products with fast page load times and excellent search functionality. The more SKUs you have in WooCommerce, the more you’ll need an appropriate webhosting infrastructure, caching plugins, custom data integration and database optimization.
Q: What are the ongoing costs of maintaining a WordPress WooCommerce auto parts store?
A: Monthly costs for a WordPress WooCommerce store will depend on the number of SKUs and how much work you’re doing in-house vs. outside developers. Monthly costs include hosting ($50-$500), premium plugins ($10-$100), SSL certificate (free to $50 a year), and optional managed WordPress services ($100-$500). Unlike Shopify or BigCommerce, WordPress has no transaction fees or revenue-based pricing.
Q: Does WordPress integrate with automotive product data feeds and suppliers?
A: WordPress integrates with automotive product data feeds with custom API connections that update inventory, pricing, and fitment data. Drop ship suppliers like Turn14 or Keystone, and data providers like PDM Automotive or SureDone can integrate with WordPress. WordPress uses a built-in REST API to communicate with outside data sources. Whatever your data source is, Hedges & Company can optimize the product data for your Google Merchant Center.
Q: How secure is WordPress and WooCommerce?
A: WordPress and WooCommerce require PCI-compliant payment gateways, SSL certificates (HTTPS), regular security plugin updates, secure hosting with firewalls, and two-factor authentication for admin access. Millions of transactions are handled each day on WordPress/WooCommerce sites meeting eCommerce industry security standards to protect customer data.
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