Shopify SEO services
for auto parts and accessories.
We get great SEO results on Shopify. Scroll down to learn more.
Shopify SEO services
Shopify SEO
services
for auto
parts and
accessories.
We get great SEO results on Shopify.
Scroll down to learn more.
Shopify SEO services for auto parts and accessories: Get on Page 1 of Google
Hedges & Company has years of experience offering Shopify SEO services. Not only do we know the Shopify platform, we have over 21 years of experience in the automotive aftermarket, and we know how to optimize your Shopify site for SEO. Our Shopify clients have thousands of keywords on Page 1 of Google. When it comes to Shopify, we can jump right in for you.
3 Steps to our Shopify SEO services
1. Starting Shopify SEO
Shopify is a great platform for SEO and has unique requirements. A kick-off call with you confirms your priorities and goals for auto parts SEO services. We evaluate any existing SEO apps, make sure canonical tags for product pages are correct, confirm the blog is set up correctly, check the home page, verify structure of category (your Shopify collections pages), and if product pages can be edited in .liquid code.
We also do intensive keyword research and look at historic trends of your site and your competitors.
2. Prioritize, optimize, research
At this point, Hedges & Company Shopify SEO analysis has shown organic strengths and weaknesses for your site as well as competitor sites. The kick-off call gave us any client priorities (brands, product types, new products, etc.).
All of that leads us to prioritize what work to do, to get your Shopify store on Page 1 of Google.
Prioritization may direct us to work on category (Shopify collections) pages, or product pages, or creating/improving blog posts for organic rankings.
3. Evaluate, measure, repeat
Our Shopify SEO services are data-driven. We approach a Shopify site with specific ways for SEO optimization. Measuring results is critical.
We use first-party tools (Google Search Console, Google Analytics, Bing Webmaster Tools) and third-party tools to measure your progress: keywords on Page 1 of Google, new keywords ranked on Google, and sales revenue from organic search.
Shopify SEO services are like a flywheel. It starts to build momentum and then it turns faster as the momentum increases.
As a Google Premier Partner, we’re required to show this disclaimer: Shopify SEO services are not verified or endorsed by Google.
Shopify SEO services: It’s important to optimize for search intent and search patterns
Hedges & Company optimizes Shopify websites to show up for 6 main search patterns used by DIY and enthusiast consumers, shopping for parts and accessories. After doing SEO analysis for a couple of decades, and market research focus groups with automotive consumers, we distilled search intent down to these 6 types.
Here is a pie chart showing what these search patterns are, but for more detail on search patterns click here for Google search types. After all, Shopify recommends that you cater to search intent.
This approach is even more important today for AI search, too.
Our Shopify SEO services include:
US-based Shopify SEO experts.
Extensive experience optimizing Shopify stores selling auto parts and accessories.
Recurring meetings and strategy sessions to discuss your Shopify SEO services.
Are you looking for a Shopify PPC agency instead? Click here.
Over 21 years of aftermarket experience
We know the parts and accessories business because we have over 21 years of experience in the automotive aftermarket, including many years working as a Shopify marketing agency. And we’re unique: we have our own in-house data management team to improve your search results.
Complete Shopify SEO reporting
All of our clients getting Shopify SEO services get reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company), in addition to reporting inside the Shopify platform. Your D.A.S.H. report is updated every day and is available online 24/7. These reports have a lot of information and are interactive. Your Shopify SEO expert reviews these with you in recurring meetings.
Complete Shopify digital marketing
We do your heavy lifting for your Shopify business. We set up your Google Analytics, Google Ads, Microsoft Advertising and social media. We can work directly with your IT staff, marketing department or Shopify developer. We create web content and social media postings. And we’ll advise you of parts and accessories marketing trends to “future-proof” your business.
Automotive aftermarket digital marketing support
Automotive aftermarket digital marketing supportWe drive sales and your digital presence with a full range of marketing services that include paid search, Shopify SEO services, email marketing, conversion rate optimization, website audits and more. We’d love to have a conversation with you about growing your business.
LEGAL NOTICE: Shopify trademarks, logos, or service marks of Shopify are intellectual property of Shopify Inc., a Canadian corporation, with offices located in Ottawa, Ontario.
Discover the difference with the automotive industry’s best Shopify SEO services
Hedges & Company offers a full selection of Shopify SEO services, along with content management, data management, PPC and other digital marketing services. With over 21 years of experience in the automotive aftermarket, we know how to put your products and your brand in front of parts and accessories buyers who are shopping right now.
Frequently Asked Questions on Shopify SEO
Q: How long does it take to migrate an auto parts store to Shopify?
A: Most automotive parts businesses can migrate to Shopify within 3-12 weeks, depending on how many SKUs you have, how many different vehicle fitments you have, and your current website platform. The migration includes importing product data, setting up Shopify Collections pages for product categories, configuring vehicle fitment apps, implementing 301 redirects from your old site, and optimizing SEO elements to maintain your Google rankings. A new Shopify site would also need a site design (you could pick a template to save time) and images.
Q: Does Shopify support year/make/model fitment search for automotive parts?
A: Yes, Shopify supports year/make/model fitment through third-party apps like ConverMax, EasySearch, PartFinder, WTS Year Make Model,
MSPL AutoPartsFinderPro and REV Automotive that integrate with Shopify stores. These apps let your customers filter parts by vehicle compatibility. They need careful evaluation to for SEO and user experience for your product line.
Q: What are the monthly costs of running a Shopify auto parts store?
Shopify monthly costs include platform fees ($39 for Basic, $105 for Shopify, $399 for Advanced Shopify), plus Shopify apps for fitment search ($20-$100), SEO tools ($10-$30), and optional themes ($180-$350 one-time). Shopify includes hosting, an SSL certificate, site security, and PCI compliance in the monthly fee.
Q: What are Shopify’s transaction fees for automotive parts sales?
A: Shopify charges 2.9% plus 30¢ per transaction, for Shopify Payments on the Basic plan, or 2.7% plus 30¢ on the Shopify plan, or 2.5% plus 30¢ on Advanced Shopify. If you use third-party payment gateways like PayPal or Authorize.net, Shopify adds an additional processing fee of 2% on Basic, 1% on Shopify, and 0.5% on Advanced plans.
Q: Can Shopify handle large automotive catalogs with 100,000 or more SKUs?
A: Shopify easily handles catalogs up to 100,000 product variants or more, across all Shopify plans. Stores with 50,000 or more SKUs should look at Shopify Plus for better performance.
Q: Is Shopify reliable?
A: Yes, Shopify is reliable. It has a 99.99% uptime as a platform. For trust, Shopify provides secure payment options, SSL certificates, and security measures designed to protect shoppers’ financial and personal data. It’s also PCI DSS Level 1 compliant, the highest security category in the financial industry.
Q: Will switching to Shopify hurt my existing Google rankings?
A: Switching to Shopify shouldn’t hurt your rankings but you need to use 301 redirects from old URLs to new Shopify URLs, optimize page titles and meta descriptions, submit your Shopify sitemap to Google Search Console, and preserve your original site structure as much as possible. A lot of automotive businesses have improved their rankings in 2 to 4 months when working with experienced Shopify SEO specialists.
Q: Can the Shopify URL structure for my auto parts website be optimized for SEO?
A: Shopify URL structure is partially customizable. You can edit product and collection (category) page URLs, but all products automatically include “/products/” and collections include “/collections/” in the URL path. This structure limitation can be changed with apps. In general, Shopify URLs are SEO-friendly and many automotive parts stores rank successfully on Page 1 of Google using Shopify’s default URL format.
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