Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing

This Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing

This 2016 Google Ads research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from…

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing

This Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing

Note: this article is from 2015.As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however,…

The Millennial Impact: How Millennials Changed the Auto Industry

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research

Note: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…

How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2

Automotive Aftermarket Marketing, Automotive Market Research

In this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…

Customer Retention Examples, Part 1

Automotive Aftermarket Marketing, Automotive Market Research

Use these customer retention examples to increase sales. Here are four custom retention examples that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers. We'll…

Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?

Automotive Aftermarket Marketing

For years, marketers reached automotive consumers through direct mail marketing. Direct mail was an essential part of most automotive marketing campaigns. Due to the rise of email marketing, it has been falling through the cracks. Many automotive…

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing

Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…

Auto Parts SEO vs Paid Search Case Study #3

Automotive Aftermarket Marketing

We posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…

How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…

Paid Search vs SEO Case Study for Auto Parts

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research

Pay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate. Are both types of online marketing are necessary? Or do these marketing efforts detract from…

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

The Millennial Impact: How Millennials Changed the Auto Industry

How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2

Customer Retention Examples, Part 1

Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Auto Parts SEO vs Paid Search Case Study #3

How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

Paid Search vs SEO Case Study for Auto Parts

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