Free Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Updated {wp_post_modified} How fixed ops SEO or GEO is different Fixed ops SEO (search engine optimization) or GEO (generative engine optimization) is significantly different than what dealerships use for front of house SEO. Shoppers search…
Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
[bctt tweet="A good clickthrough rate can improve your organic ranking for #SEO" username="HedgesCompany"]There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic…
Note: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
How many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.We wanted to see which car had the most total new vehicle registrations, as…
{wp_post_modified}In this automotive SEO case study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).We're always looking for better ways to use data to analyze and optimize…
With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Google released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…
Note: this article is from January 2016. For more current information, click here for automotive aftermarket trends. How big is the automotive aftermarket industry?ECommerce auto parts sales narrowed the gap with traditional brick…
If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
Drive Auto Parts Sales with Remarketing and Google Shopping
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Auto Aftermarket News & Trends, Automotive Aftermarket Marketing