Posts Tagged ‘ Email Subject Lines ’

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

If you’re looking for ways to increase sales, here are¬†four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we’ll show you why in this article. Marketing to new customers is important to grow your business, however, it’s just as important to retain existing customers to grow your sales, and impact the bottom line. (Also see our next article, Database Marketing Part 2 on lifetime value) Customer retention definition Customer retention is the process to reduce the number of customer defections. These defections are also...

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Increase Relevance (and Sales!) with Email Segmentation

Increase Relevance (and Sales!) with Email Segmentation

One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We’re all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures in an effort to escape many of these messages. So how do you keep consumers interested and engaged in your emails? One word: segmentation. Why email segmentation is important Email segmentation lets you cut through the clutter by staying relevant and providing material your audience is interested in. You send email with one type of content to a group of customers, based...

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Trend 20: 6 Ways to Improve Email Deliverability

As an email marketer, it’s important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don’t panic though, there are steps you can take to ensure emails are delivered, based on our own experience delivering more than 100 million emails in a year. 1). Monitor the returned email server codes from your bounced emails. The three digit error codes that begin with 4 or 5 are sometimes cryptic but will help you understand if any of your emails were...

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Hedges & Company on RSS Ray: Email Marketing Best Practices

Hedges & Company was featured on RSS Ray’s radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray’s site is here and a link to the podcast is available on that page. Topics covered on the RSS Ray show included: Managed email marketing vs. self-serve email marketing: Hedges & Company manages email marketing and customer segmentation for clients, there is no software to buy, no training, no additional employees to hire and no learning curve. Hedges & Company also manages customer databases and is able to provide customer database segmentation. Email marketing...

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When Is The Best Time To Send An Email Campaign?

When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong¬† time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list to determine what works for...

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Ideas For The Best Email Marketing Subject Lines

Ideas For The Best Email Marketing Subject Lines

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few...

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