Posts Tagged ‘ Database Marketing ’

Increase Relevance (and Sales!) with Email Segmentation

Increase Relevance (and Sales!) with Email Segmentation

One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We’re all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures in an effort to escape many of these messages. So how do you keep consumers interested and engaged in your emails? One word: segmentation. Why email segmentation is important Email segmentation lets you cut through the clutter by staying relevant and providing material your audience is interested in. You send email with one type of content to a group of customers, based...

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ACES and PIES Data and Total Automotive Part Numbers

ACES and PIES Data and Total Automotive Part Numbers

ACES is Application-level data: make/model/year fitment. One part number can have multiple fitments or applications, while universal parts have no fitments. PIES is Part-level data: price, description, dimensions and other attributes. The automotive aftermarket has focused a lot on ACES and PIES product data standards in the past few years, so have you ever wondered how many total part numbers are in the automotive aftermarket? (Scroll down for ACES and PIES defined.) Note: for more information on PIES data read this more recent article. In the entire automotive aftermarket, including specialty auto parts and accessories, as well as branded...

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When Is The Best Time To Send An Email Campaign?

When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list to determine what works for...

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Ideas For The Best Email Marketing Subject Lines

Ideas For The Best Email Marketing Subject Lines

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few...

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