Email marketing click through rates and statistics

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auto parts seo

5 Automotive Parts SEO Secrets Revealed

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We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here,…
Christmas shopping auto parts

Cyber Season Online Shopping Stats

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As the 2014 holiday shopping season is underway let's look at online sales vs. brick and mortar sales. "Black Friday" and "Cyber Monday" are on a lot of people's minds so we'll break down the stats for you with some quick facts: Black Friday…

Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns…
Google Quality Score auto parts

What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords)

If you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…

Increase Relevance (and Sales!) with Email Segmentation

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One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…

Trend 20: 6 Ways to Improve Email Deliverability

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As an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…

Hedges & Company on RSS Ray: Email Marketing Best Practices

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Hedges & Company was featured on RSS Ray's radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray's site is here and a link to the podcast is available on that page. Topics covered on the RSS…

When Is The Best Time To Send An Email Campaign?

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Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message…

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…