Breaking auto care industry analysis and trend reports for Auto Care Association (formerly AAIA) retailers and manufacturers.

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auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

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Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive aftermarket industry trend for 2018. •…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers…

Paid Search vs SEO Case Study #2 for Auto Parts

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Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts…

How Online Auto Parts Buyers Shop for Parts & Accessories

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If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
SERP heat map Google automotive SEO

Google Auto Aftermarket SEO & PPC Predictions for 2014

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Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target. Prediction…
truck registration records

Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season

If you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
long tail search google

Why Long Tail Search Changed Automotive SEO and Paid Search Forever

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In SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…
truck registration records

Top 6 Auto Aftermarket Trends Halfway Through 2013

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Automobile and truck sales are up this year, so here are the top six auto industry trends and aftermarket trends to watch based on vehicle registrations for the first half of 2013 compared to the same period in 2012. Total vehicle registrations…