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You are here: Home1 / Blog

Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories

Auto Aftermarket News & Trends, Automotive Market Research
Today, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
October 26, 2012

Vehicles at the 2012 SEMA Show

Auto Aftermarket News & Trends
The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…
October 24, 2012
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1 Comment

Vehicle Segment Trends by Region

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Jumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…
October 22, 2012

Engine Block Buyers: Amount Spent Annually on Parts and Accessories

Auto Aftermarket News & Trends, Automotive Market Research
Have you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an…
October 20, 2012
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1 Comment

How Enthusiasts Decide Where to Buy

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Welcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…
October 19, 2012

2 Things to Know About How Consumers Perceive Price

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Today we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing.How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…
October 18, 2012

3 Things You Didn’t Know about 1994-2004 Mustang Owners

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
The fourth generation Ford Mustang, also known as "SN-95," included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models:…
October 17, 2012

A Sign Auto Parts Retail Sales Are Slowing?

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing
Today's trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company's automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail…
October 16, 2012
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2 Comments

Grow Sales With New Products From the SEMA Show

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).The specialty auto parts industry thrives on new products…
October 15, 2012

Trend 16: 3 Things You Didn’t Know About 2008-2012 Honda Accord Owners

Auto Aftermarket News & Trends, Automotive Market Research
The Honda Accord became the first car from a Japanese manufacturer to be produced in the U.S. in 1982. Since then, it has been one of the best selling foreign models and is rated as one of the world's most reliable vehicles. The eighth generation…
October 14, 2012

Trend 17: 3 Things You Didn’t Know About Audi Owners

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Today, we continue our trends with a look at Audi owners (for a quick comparison to all new car owners in 2019 click here). Below are some interesting facts and demographic information about people who own any model Audi.Audi is a German…
October 13, 2012

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…
October 12, 2012
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1 Comment
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