Automotive Market Research

BuyerZoom Research Report: Gaskets

The industry's first-ever extensive look at how aftermarket automotive enthusiasts shop for gaskets.

Sales price $49.00

BuyerZoom: Gaskets is an automotive market research report on how enthusiasts shop for and buy gaskets. This 26-page report provides valuable insight into why consumers buy gaskets and what influences their purchase decision. It provides information on key buying behaviors such as what motivates a purchase, where they go to get information and factors that determine where they buy. Data on automotive parts and accessories buying habits, amount spent annually on parts and accessories, where they have purchased and automotive interests is also included. Presented in easy-to-read graph format, this research provides businesses with a valuable tool that will help them better understand the automotive parts and accessories customer.

The report includes:

•    Reasons for buying gaskets
•    Type of vehicle gaskets was purchased for
•    Where buyers find information on gaskets
•    Key factors in deciding where to buy
•    Amount of time from decision to actual purchase
•    The first engine part purchased
•    Top 25 magazines read
•    Top 25 websites visited
•    Where purchased parts & accessories in past 12 months
•    Primary reason for buying parts & accessories
•    Frequency of part & accessory purchase
•    And much more!


This research is based on a survey of thousands of automotive enthusiasts who have bought or shopped for gaskets in the past 12 months. The research was conducted in Summer of 2010.

Published November 2011

File Format: Downloadable PDF

Pages: 26

BuyerZoomTM is a trademark of Hedges & Company.

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