Automotive Market Research

BuyerZoom Research Report: Cylinder Heads

BuyerZoom Research Report: Cylinder Heads gives an in-depth look at the consumer buying process of aftermarket cylinder heads.
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Sales price $49.00
Description

BuyerZoom: Cylinder Heads is an automotive market research report on how enthusiasts shop for and buy cylinder heads. This 26-page report provides valuable insight into why consumers buy cylinder heads and what influences their purchase decision. It provides information on key buying behaviors such as what motivates a purchase, where they go to get information and factors that determine where they buy. Data on automotive parts and accessories buying habits, amount spent annually on parts and accessories, where they have purchased and automotive interests is also included. Presented in easy-to-read graph format, this research provides businesses with a valuable tool that will help them better understand the automotive parts and accessories customer.


The report includes:

•    Reasons for buying cylinder heads
•    Type of vehicle cylinder heads was purchased for
•    Where buyers find information cylinder heads
•    Amount of time between decision and purchase
•    Key factors in deciding where to buy
•    The first engine part purchased
•    Top 25 magazines read
•    Top 25 websites visited
•    Where purchased parts & accessories in past 12 months
•    Primary reason for buying parts & accessories
•    Frequency of part & accessory purchase
•    And much more!

 

This research is based on a survey of thousands of automotive enthusiasts who have bought or shopped for cylinder heads in the past 12 months. The research was conducted in Summer of 2010.

Published November 2011

File Format: Downloadable PDF

Pages: 26

BuyerZoomTM is a trademark of Hedges & Company.

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