Automotive Market Research

BrandZoom Research Report: Gaskets

An in-depth look at customer perceptions of brand-name aftermarket gaskets based on thousands of surveys of automotive enthusiasts.

Sales price $49.00

BrandZoom: Gaskets is an automotive market research report of enthusiasts' opinions on 10 leading gasket brands. It provides side-by-side comparisons of the factors most important to consumers when shopping for and buying gaskets. Survey participants select the brands they were familiar with and chose from a list of 13 words or phrases those that match their perception of the brands. The words and phrases reflect the qualities consumers consider when buying parts, such as reliability, price, quality, recommendation and customer service.

This 38-page report is presented in easy-to-read graph format. There is a graph summarizing the findings for each of the words or phrases and for each of the brands listed in the report. There is also a Brand Familiarity graph, based on consumer awareness of the brands and an exclusive Positive Perception graph measuring the overall positive characteristics identified with each brand.

BrandZoom: Gaskets offers insight into consumers' perceptions and opinions. It is a valuable business tool that will help companies identify branding and marketing opportunities in this market.


The report includes consumer perceptions on the following 10 brands:
· Cometic®
· Federal Mogul®
· Fel-Pro®
· Flatout Gaskets
· GM Performance Parts™
· Mopar® Performance
· Mr. Gasket Co.®
· SCE Gaskets
· Summit® Racing

This research is based on a survey of automotive enthusiasts who have bought or shopped for gaskets in the past 12 months.  This report is based on surveys conducted in 2010.

Pages: 38

Published November 2011

Format: Downloadable PDF

BrandZoom™ Reports is a trademark of Hedges & Company.

All trademarks appearing in this survey are used solely for non-commercial evaluation purposes and without the sponsorship or permission of the trademark owners. Hedges & Company is not affiliated with any trademark owner. All trademarks are the property of their respective owners.
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