BrandZoom: Bearings is an automotive market research report of enthusiasts' opinions on 12 leading bearing brands. It provides side-by-side comparisons of the factors most important to consumers when shopping for and buying bearings. Survey participants select the brands they were familiar with and chose from a list of 13 words or phases those that match their perception of the brands. The words and phrases reflect the qualities consumers consider when buying parts, such as reliability, price, quality, recommendation and customer service.
This 40-page report is presented in easy-to-read graph format. There is a graph summarizing the findings for each of the words or phrases and for each of the brands listed in the report. There is also a Brand Familiarity graph, based on consumer awareness of the brands and an exclusive Positive Perception graph measuring the overall positive characteristics identified with each brand.
BrandZoom: Bearings offers insight into consumers' perceptions and opinions. It is a valuable business tool that will help companies identify branding and marketing opportunities in this market.
The report includes consumer perceptions on the following 12 brands:
· Childs & Albert®
· Federal Mogul®
· GM Performance Parts™
· King Engine
· Lunati Cams®
· Sealed Power®
· Summit Racing®
This research is based on a survey of automotive enthusiasts who have bought or shopped for bearings in the past 12 months. This report is based on surveys conducted in 2010.
Published May 2012
Format: Downloadable PDF
BrandZoom™ is a trademark of Hedges & Company.