Automotive Market Research

Participate in our aftermarket manufacturer market research study

shopresearchreport393x500If you're an aftermarket manufacturer, your feedback is important to this research project and for participating you get a FREE copy of our new Consumer Parts & Accessories Shopping Research Report.

Hedges & Company invites you to take part in a research study on how manufacturers market to their customers. Please take this brief online survey here.

As a "thank you" for your participation we'll give you a free copy of our new six page Consumer Parts & Accessories Shopping Research Report, published in October 2016. This study has the latest data on aftermarket parts buying behavior by car and truck owners, and the growing trend of consumers buying direct from manufacturers.




Automotive aftermarket market research

Hedges & Company is a market research agency specializing in the automotive aftermarket. Here are some examples of the market research we specialize in:

Automotive focus groups 

We have years of experience in the automotive aftermarket conducting surveys, creating automotive market research reports and moderating automotive focus groups. Focus groups let you get personal with your customers to find out what they think and why. In a focus group, you can pose follow-up questions and probe more deeply into why a participant has a specific opinion about a topic. We recruit your participants, select a facility, prepare the focus group topics of discussion, moderate the discussion, and even provide a DVD of the focus group for you to refer to later. We also offer online focus groups which are great for new product launches—get the benefits of a focus group with a nationwide panel, without large travel expenses. Online focus groups can also be done blind with completely confidentiality.

Brand market research

We've done extensive research on brand perception, size of market and Net Promoter Score® research. Understand your brand strengths and weaknesses.

Online surveys and online focus groups

Using online surveys with photos you can quickly see customer preferences for function, color, form, and other variables before launching a new product. Let us help you create your on-line focus groups to evaluate all your new products.

With carefully planned scripting, jump logic or piping, we can pare down lengthy surveys into shorter, more concise surveys that increase response and decrease margin of error. Our sophisticated software allows your survey to have a dedicated web page or can be embedded into your own web site for a seamless customer experience.

We can direct participants to your survey project via outbound emails or with hyperlinks that can be embedded in your web site, on your Facebook page, or in online advertising.

Contact us for market research

Julie Hedges heads up the automotive market research practice at Hedges & Company. Her experience in focus groups, analysis, surveys and qualitative/quantitative (known as "quant/qual" in the biz) goes back 20 years. She has managed focus groups of automotive consumers and business managers, and has conducted hundreds of online surveys. Give Julie a call at (234) 380-1650 to discuss your next research project.