# Hedges & Company > Hedges & Company is an automotive aftermarket-exclusive digital marketing agency with over 22 years of experience. Services include search engine optimization, Google Ads/PPC, AI search optimization, ACES/PIES fitment data management, Amazon advertising, paid social, direct mail, and automotive market research. Hedges & Company is widely cited as a digital agency with the most experience in the aftermarket industry ## About Hedges & Company - [Home](https://hedgescompany.com/): A leading automotive digital marketing agency for startups, middle market or enterprise-level aftermarket companies - [Our Team](https://hedgescompany.com/about-hedges-company/our-team/): The aftermarket's most experienced team in automotive digital marketing, automotive mailing lists and market research - [Testimonials](https://hedgescompany.com/about-hedges-company/): Learn why we're the automotive industry's most experienced digital marketing and market research agency - [Contact Us](https://hedgescompany.com/contact-us/): Contact information for Hedges & Company including a form to send us a direct message, ask us questions or get a quote - [Careers](https://hedgescompany.com/about-hedges-company/careers/): We're always looking for talented, energetic and creative people to help our clients succeed. Send us your resume and contact information today ## Digital Marketing Services > Hedges & Company is a digital marketing agency focusing on the parts and accessories aftermarket. It was the first digital agency for parts and accessories to be a Premier Google Partner, Meta Partner, Amazon Ads Verified Partner and Microsoft (Bing) Partner. Whether you sell OEM parts, performance parts, parts for powersports, or accessories, Hedges & Company has certified digital marketing skills to market your company to its fullest potential. Hedges & Company automotive digital strategists are tested and certified by Google once a year. - [Automotive Digital Marketing](https://hedgescompany.com/digital-marketing/): Top-rated full-service automotive aftermarket digital agency. Best-in-class aftermarket marketing services & digital marketing - [WordPress SEO Services](https://hedgescompany.com/digital-marketing/wordpress-seo-agency/): We're WordPress SEO experts for parts and accessories websites. See our track record of success for WordPress/WooCommerce - [WordPress Digital Marketing](https://hedgescompany.com/digital-marketing/wordpress-digital-marketing/): WordPress digital marketing for parts and accessories websites. See our track record of success for aftermarket websites on WooCommerce - [Website Audit Company](https://hedgescompany.com/digital-marketing/website-seo-audit-company/): Hedges & Company is an SEO and AI audit company, as well as a marketing audit company, so we can tailor your audit analysis and reporting to cover exactly... - [Web Shop Manager Digital Marketing](https://hedgescompany.com/digital-marketing/web-shop-manager/): We offer digital marketing for Web Shop Manager websites. See our track record of success selling more parts and accessories - [Truck Parts SEO](https://hedgescompany.com/digital-marketing/truck-parts-seo/): Get on Page 1 with our SUV and truck parts SEO service. We improve your organic rankings with great SEO strategies - [Shopify SEO Services](https://hedgescompany.com/digital-marketing/shopify-seo-agency/): We're Shopify SEO experts for parts and accessories websites. See our track record of success with Shopify SEO services - [Shopify Marketing Agency](https://hedgescompany.com/digital-marketing/shopify-digital-marketing/): We're a Shopify PPC agency for parts and accessories websites. See our track record of success for automotive websites on Shopify - [RevolutionParts Digital Marketing](https://hedgescompany.com/digital-marketing/revolutionparts-digital-marketing/): We offer digital marketing for RevolutionParts websites. See our track record of success selling more OEM parts and accessories - [Racing Parts SEO Company](https://hedgescompany.com/digital-marketing/racing-parts-seo/): Get on Page 1 with our auto parts SEO service. We improve your organic rankings with great automotive SEO - [Premier Local Search](https://hedgescompany.com/digital-marketing/local-search/): We're experts at giving local automotive businesses visibility in their service area, with a combination of SEO and Google Ads - [Outdoor/Off-road SEO](https://hedgescompany.com/digital-marketing/offroad-parts-seo/): Get on Page 1 with our off-road and overlanding parts SEO service. We improve your organic rankings with great SEO strategies - [Lead Generation Agency](https://hedgescompany.com/digital-marketing/lead-generation-agency/): Get more leads and fill your pipeline with an automotive lead generation agency. Give us a call and let's start a conversation - [Programmatic Advertising](https://hedgescompany.com/digital-marketing/programmatic-advertising/): Reach highly-targeted custom automotive audiences with a top programmatic advertising company, specializing in the auto industry - [Client Reporting](https://hedgescompany.com/digital-marketing/reporting/): Our goal: Complete and total transparency through detailed reporting. See what Hedges & Company automated client reporting looks like - [Car Audio SEO Service](https://hedgescompany.com/digital-marketing/car-audio-seo/): Get on Page 1 with our car audio and electronics SEO service. We improve your organic rankings using best practices - [BigCommerce SEO Services](https://hedgescompany.com/digital-marketing/bigcommerce-seo-agency/): We're a BigCommerce SEO agency for parts and accessories websites. See our track record of success with BigCommerce SEO services - [eTool Developers Marketing](https://hedgescompany.com/digital-marketing/etool-developers/): We're marketing experts for eTool Developers parts and accessories websites. See our track record of success - [Automotive Product Data](https://hedgescompany.com/digital-marketing/automotive-product-data/): Full-service automotive data feed optimization with expertise in ACES & PIES fitment and using data to increase parts and accessories sales - [Auto Parts SEO Service](https://hedgescompany.com/digital-marketing/auto-parts-seo/): Get on Page 1 with these proven auto parts SEO strategies. You can improve your organic rankings with great automotive SEO - [Amazon Advertising](https://hedgescompany.com/digital-marketing/amazon-advertising/): Sell more automotive parts and accessories with an experienced Amazon Advertising Agency. Reach buyers on the world's largest marketplace - [Automotive Conversion Rate Optimization](https://hedgescompany.com/digital-marketing/conversion-rate-optimization-agency/): Improve your website conversions with an automotive conversion rate optimization agency. Sell more without spending more on ads - [Auto Parts PPC](https://hedgescompany.com/digital-marketing/auto-parts-paid-search/): Learn why companies in the automotive aftermarket choose Hedges & Company. Over 22 years helping automotive clients succeed online, using strategy and best practices - [Cleveland SEO Company, Digital Marketing Agency](https://hedgescompany.com/cleveland-ohio-seo-digital-agency-online-advertising/): A Cleveland SEO company specializing in the automotive aftermarket. Full-service digital marketing with paid search, SEM/SEO and strategy - [Auto Parts Marketing Success Stories](https://hedgescompany.com/automotive-marketing-agency/): Read our success stories and case studies! See why we're one of the top auto parts advertising and marketing agencies - [Automotive Industry News](https://hedgescompany.com/automotive-market-research-statistics/auto-industry-news/): Learn about car enthusiast market size, blogs that cover the automotive industry, and find sources for automotive news ## Automotive Mailing Lists > Hedges & Company has accurate mailing lists of automobile, truck and motorcycle owners. All lists are run through the United States Postal Service (USPS) National Change of Address (NCOA) service. - [Volkswagen Audi Recall List](https://hedgescompany.com/consumer-automotive-mailing-lists/volkswagen-recall-mailing-list/): Need VW recall list or Audi recall list? Reach VW diesel and Audi diesel owners, affected by \"dieselgate\" emissions cheating. Fast quotes - [Vehicle Registration Statistics](https://hedgescompany.com/automotive-market-research-statistics/auto-mailing-lists-and-marketing/): See US vehicle registration statistics including how many vehicles are in the US, updated June 2026 - [Vehicle Recall Lists](https://hedgescompany.com/consumer-automotive-mailing-lists/vehicle-recall-lists/): Accurate recall list: Vehicles owners on an automobile recall list issued by OEMs or National Highway Traffic Safety Admin. April 2026 - [Porsche Owners Mailing List](https://hedgescompany.com/consumer-automotive-mailing-lists/porsche-owners-mailing-list/): The industry's most accurate Porsche mailing list for direct mail. Reach Porsche owners, great for auto dealers or Euro auto repair shops - [Mailing Lists](https://hedgescompany.com/consumer-automotive-mailing-lists/): Best-performing automotive mailing list. Choose year, make, model and get a fast list quote by phone or email. Quality lists since 2004 - [Kia Recall List](https://hedgescompany.com/consumer-automotive-mailing-lists/kia-recall-list/): NHTSA has issued a recall for nearly 300,000 Kia vehicles due to the potential for an engine fire. A recall mailing list is available - [Jeep Owners Mailing List](https://hedgescompany.com/consumer-automotive-mailing-lists/jeep-owners-mailing-list/): The industry's most accurate Jeep owner mailing list for direct marketing. Reach Jeep owners, great for auto dealers or off-road shops - [In-Market Auto Intender Prospect Lists](https://hedgescompany.com/consumer-automotive-mailing-lists/conquest-inmarket-mailing-lists/): Accurate mailing lists and email lists of in-market automobile intenders. Reach buyers shopping with our conquest postal and email list - [Harley-Davidson Mailing List](https://hedgescompany.com/consumer-automotive-mailing-lists/harley-davidson-mailing-list/): The industry's most accurate Harley owner mailing list for direct marketing. Reach Harley owners, great for motorcycle dealerships - [Corvette Owners List](https://hedgescompany.com/consumer-automotive-mailing-lists/corvette-owners-list/): The industry's most accurate Corvette owner mailing list for direct marketing. Reach Corvette owners, great for auto dealers or Vette shops - [Email Lists](https://hedgescompany.com/consumer-automotive-email-marketing/email-marketing/): Automotive consumers email lists, automotive industry email lists. Email marketing services, fast quotes. Learn more about email marketing - [Electric Car Companies and Hybrid EV Lists for Direct Mail](https://hedgescompany.com/consumer-automotive-mailing-lists/ev-hybrid-mailing-lists/): Mailing lists: get a BEV vehicle list, hybrid HEV vehicle list, or plug in hybrid PHEV vehicle list. Postal records available, click to get a fast quote - [Ford Mustang List](https://hedgescompany.com/consumer-automotive-mailing-lists/ford-mustang-owners-mailing-list/): Reach owners of Ford Mustangs with our accurate automobile owners mailing list. Guaranteed deliverability, get a fast direct mail quote - [Ford F-Truck Mailing List](https://hedgescompany.com/consumer-automotive-mailing-lists/f150-f250-f350-mailing-list-data-card/): Reach Ford F-150, F-250 or F-350 owners with this postal direct mail list. Guaranteed 95% deliverability with 1st class postage. Fast quote - [4X4 Owners Mailing List](https://hedgescompany.com/consumer-automotive-mailing-lists/4x4-owners-mailing-list/): Get a direct marketing list of owners for 4x4 off-road vehicles. This postal marketing list includes Jeep, Ford, Chevy and Ram truck owners - [Dodge Chrysler Jeep Recall List](https://hedgescompany.com/consumer-automotive-mailing-lists/dodge-chrysler-jeep-recall-list/): Need mailing lists for the Dodge, Chrysler and JeepĀ® recall list? Reach electronic shift lever recall owners, get a fast quote from the list experts - [Camaro Mailing List](https://hedgescompany.com/consumer-automotive-mailing-lists/camaro-mailing-list-data-card/): The industry's most accurate Camaro owner mailing list for direct marketing. Reach Camaro owners, great for auto dealers or repair shops - [Buy a Motorcycle Mailing List](https://hedgescompany.com/motorcycle-mailing-lists/): Best-performing motorcycle owner mailing lists. Choose the brand and get a fast quote by phone or online. All brands available - [Business to Business Lists](https://hedgescompany.com/consumer-automotive-mailing-lists/b2b-automotive-mailing-lists/): Doing automotive B2B marketing? Reach automotive industry decision makers with our high quality direct mail list. Fast quotes - [BMW Owners Mailing List](https://hedgescompany.com/consumer-automotive-mailing-lists/bmw-owners-mailing-list/): The industry's most accurate BMW owner mailing list for direct mail. Reach BMW owners, great for auto dealers or Euro auto repair shops - [Automotive Direct Mail Advertising](https://hedgescompany.com/automotive-direct-mail/): One of the leading automotive direct mail companies. Select your direct mail by year, make, model, get a fast quote by phone or online - [Automotive SIC Code, Automotive NAICS Code](https://hedgescompany.com/consumer-automotive-mailing-lists/naics-sic-codes/): Automotive SIC codes to automotive NAICS codes tables. Includes auto repair SIC codes, car dealership SIC codes, and other auto SIC codes - [Automotive Mailing List FAQ](https://hedgescompany.com/consumer-automotive-mailing-lists/direct-mail-faqs/): Automotive mailing list answers, including DMV mailing lists, automobile mailing list information and Polk automotive lists ## Hedges & Company blog > Thought Leadership: Read the aftermarket's most popular automotive marketing blog, where you'll find dozens of helpful articles on digital marketing for parts and accessories, automotive aftermarket news and trends, artificial intelligence, thought leadership, and more. - [Blog](https://hedgescompany.com/blog/): Thought leadership on trends, marketing and strategy from Hedges & Company, a full service digital marketing agency - [Auto Care Interview: Aftermarket Digital Marketing That Actually Sells] (https://hedgescompany.com/blog/2026/05/auto-care-interview-digital-marketing-that-sells/): Michael Chung of the Auto Care Association interviews Jon Hedges on the history of eCommerce in the automotive aftermarket, digital marketing and setting goals. The interview was for the Auto Care Association's Auto Care On Air podcast - [2026 Marketing Predictions from Google and Hedges & Company](https://hedgescompany.com/blog/2026/02/marketing-predictions-from-google/): We're sharing 2026 marketing predictions and insights from Think With Google, translated for the automotive aftermarket - [Racers and the Motorsports Market are a Giant Economic Engine](https://hedgescompany.com/blog/2025/12/motorsports-racers-giant-economic-engine/): Learn the facts on the economic impact from motorsports enthusiasts and the motorsports market, with new previously unpublished data - [Best Automotive Website Design: Tips, Ideas, and Examples](https://hedgescompany.com/blog/2025/09/best-automotive-website-design/): Learn about what makes up the best automotive website design and user experience (UX), and what to do on your own website - [What Does Interchange Part Number Mean? A Guide for the Aftermarket Industry](https://hedgescompany.com/blog/2025/09/automotive-part-number-interchanges/): Learn about crossover and interchange part numbers, how they represent other part numbers, and how they all impact organic and AI search - [SEO Agency Insider: Questions Auto Parts Clients Don't Know to Ask About SEO](https://hedgescompany.com/blog/2025/08/seo-questions-auto-parts-business-owners-dont-ask/): Here is a list of important questions on SEO for auto parts websites that business owners should know to ask - [AI Search for Auto Parts: How Google's New Technology Changed the Aftermarket](https://hedgescompany.com/blog/2025/06/google-ai-search-for-auto-parts/): AI search for auto parts shifted the aftermarket industry to a new gear in 2025. Discover the impact on SEO and your business - [Auto Parts: How to Optimize for AI Search](https://hedgescompany.com/blog/2025/04/how-to-optimize-for-ai-search/): Learn how to optimize for AI search on your own auto parts website. It's practically a requirement in today's AI-driven world - [AI Search Optimization Case Studies for Auto Parts](https://hedgescompany.com/blog/2025/04/ai-search-optimization-case-studies/): Here's where to find some case studies on AI search optimization success. See the results of our AI search optimization case studies - [The Future of AI in the Automotive Aftermarket Industry](https://hedgescompany.com/blog/2025/04/ai-automotive-aftermarket-industry/): Learn about the future of AI in the automotive industry, the impact of AI and how to optimize content for AI search - [The New Definitive Guide to Automotive Content Marketing](https://hedgescompany.com/blog/2025/01/definitive-guide-to-automotive-content-marketing/): Automotive content marketing is a strategy for parts and accessories websites to connect with customers, by creating and using high-quality content to increase a website's visibility in organic search results and in AI citations - [New Auto Parts Marketing Ideas](https://hedgescompany.com/blog/2025/01/auto-parts-marketing-ideas-new/): This is a list of over 60 ideas for auto parts marketing. You can use these ideas on social media, in advertising, video, in cross promotions and many more. Many of these ideas are free or have a very low cost - [Questions to Ask a Web Developer](https://hedgescompany.com/blog/2024/12/questions-to-ask-web-developer/): Building a new auto parts website? Switching web platforms? Here are about 3 dozen web design interview questions you can use - [How to Start an Aftermarket Auto Parts Business](https://hedgescompany.com/blog/2024/12/how-to-start-auto-parts-business-online/): The online car parts business is growing rapidly each year. Learn how to start an online auto parts business and then how to market it - [Guide to Creating Amazon A+ Content for Parts and Accessories](https://hedgescompany.com/blog/2024/12/guide-to-creating-amazon-a-plus-content-auto-parts-and-accessories/): We tell you all about why A+ Content is important, what it is and how to create it for Amazon parts & accessories listings - [Corvette Demographics: Income, Age, Gender and More](https://hedgescompany.com/blog/2024/12/corvette-demographics/): Hedges & Company analyzed data on over 400,000 Corvette owners to look at demographics including age, household income, gender, home ownership and more - [Core Web Vitals for Automotive Websites Simplified](https://hedgescompany.com/blog/2024/12/core-web-vitals-simplified/): Core Web Vitals are explained with pictures, along with reasons it is important to monitor your website's Core Web Vitals. 10 min. read - [GMROI Formula to Calculate Gross Profit Margin Return on Investment](https://hedgescompany.com/blog/2024/10/turn-earn/): Learn what is a good GMROI, see the formula and learn to calculate a Turn Earn Index. Calculate your Gross Margin Return on Investment - [How An Increase or Decrease in Price Affects Gross Margin and Sales](https://hedgescompany.com/blog/2024/10/formula-price-increase-price-decrease/): Calculate a price increase or decrease. Calculate the impact of a price increase on gross profit. Download your own Excel file - [ACES and PIES Data Standards Questions and Answers](https://hedgescompany.com/blog/2024/07/product-data-questions-aces-pies-data/): We cover the aftermarket's ACES and PIES data standards: what they are, how they work, how to use them and more - [2026 SEMA Show: How Many People Attend SEMA?](https://hedgescompany.com/blog/2024/07/how-big-is-sema-show/): How big is SEMA in 2026? 160,000 attendees from over 140 countries. 2,200 exhibiting companies. 4.6 million sq. ft. of exhibits - [Characteristics of Automotive DIY Consumers](https://hedgescompany.com/blog/2024/07/characteristics-automotive-diy-consumers/): Hedges & Company analyzes research results on the characteristics, trends and buying behaviors of automotive do it yourself (DIY) consumers - [Average Age of Cars On The Road](https://hedgescompany.com/blog/2024/02/average-age-of-cars-trucks/): Average age of all vehicles: 12.8 years, light trucks 12.1 and passenger cars 14.1. How many classic cars are left - [Number of Licensed Drivers in the US](https://hedgescompany.com/blog/2024/01/number-of-licensed-drivers-us/): Hedges & Company released an updated analysis in May 2025 showing there are 242,293,175 licensed drivers in the US - [What Is The Most Popular Truck in America](https://hedgescompany.com/blog/2024/01/most-popular-truck-in-america/): What's the most popular truck in America? We break down stats including domestic, import, full-size, mid-size and compact, including EVs - [BigCommerce vs. Shopify! WooCommerce vs. Magento! Comparing Platforms for Auto Parts](https://hedgescompany.com/blog/2023/12/shopify-vs-bigcommerce-vs-woocommerce-vs-adobe-commerce-for-auto-parts/): We compare Shopify vs. BigCommerce vs. WooCommerce vs. Magento (Adobe Commerce) for selling auto parts and accessories. 10 minute read - [How to Find the Best Keywords for Automotive Parts SEO](https://hedgescompany.com/blog/2023/12/auto-parts-seo-5-important-search-types-to-know/): If you're optimizing your parts and accessories website, know these 6 types of auto aftermarket parts search for best results - [What is The Automotive Aftermarket? How Many Car Enthusiasts Are There?](https://hedgescompany.com/blog/2023/11/what-is-the-automotive-aftermarket/): In this article we dig into the size of the automotive aftermarket and how many DIY enthusiasts there are in the US - [Amazon Listing Template for Auto Parts](https://hedgescompany.com/blog/2023/08/amazon-listing-template-auto-parts/): Selling auto parts on Amazon? Use this Amazon listing template for auto parts and accessories, and improve your Amazon sales revenue. We cover product... - [Amazon FBA vs FBM, and Amazon FBA Startup Costs](https://hedgescompany.com/blog/2023/08/amazon-fba-vs-fbm-amazon-fba-startup-costs/): We answer your questions on the Amazon Buy Box, Amazon FBA costs, FBM vs. FBA and how it relates to auto aftermarket parts and accessories - [GVWR Classes, GVW Classes, Definitions and FAQs](https://hedgescompany.com/blog/2018/06/vehicles-in-operation-vio-faqs/): Gross Vehicle Weight Rating (GVWR) explained, GVW vs. GVWR, GVW Classes 1 through 8, truck class chart, and more - [Aftermarket Brand Strategy for Your Auto Parts Business (Made Simple!)](https://hedgescompany.com/blog/2022/10/brand-strategy-framework/): Improve your aftermarket brand strategy and aftermarket sales strategy. Build your brand for your automotive business. - [Pickup Truck Owner Demographics: Who Buys Pickup Trucks?](https://hedgescompany.com/blog/2018/10/pickup-truck-owner-demographics/): Who buys pickup trucks? Learn about pickup truck owner demographics: age, household income, ethnicity. Free truck market research report - [Auto Parts Marketing: Dozens of Free Articles, Hundreds of Ideas](https://hedgescompany.com/blog/category/automotive-marketing/): Tons of information on auto parts marketing, including a marketing plan, hundreds of free ideas and free articles - [Free Automotive Market Research Articles](https://hedgescompany.com/blog/category/automotive-market-research/): Articles on automotive parts research, automotive consumer research, vehicle market research and more - [Automotive Aftermarket News. Read Industry Reports and Analysis](https://hedgescompany.com/blog/category/auto-industry-news/): Dozens of articles on automotive aftermarket news, trends and analysis for SEMA, AASA, and Auto Care Association members. Learn what drives the industry ## Optional - [Digital Influence on Auto Parts, Accessories and Replacement Tires](https://hedgescompany.com/blog/2022/12/digital-influence-auto-parts/): Digital influence on online auto parts & accessories will be at $177B in 2023. Learn about this important shopping behavior - [7 Automotive POS Systems Compared](https://hedgescompany.com/blog/2022/01/automotive-pos-systems-compared/): Pick the best auto parts POS software for your parts or repair shop. Compare features for your next automotive point of sale system - [Auto Parts Industry Growth: eCommerce at $67 Billion by 2030](https://hedgescompany.com/blog/2021/11/auto-parts-ecommerce-38-billion-in-2022/): Our annual auto parts industry growth forecast for eCommerce projects 1P and 3P online sales at $67 billion by 2030 in the US - [How to Perform Effective Automotive Search Engine Optimization](https://hedgescompany.com/blog/2021/06/what-is-automotive-seo/): What is automotive SEO E-E-A-T? Learn about SEO and automotive marketing strategies. Content, site speed and E-E-A-T affect rankings - [How Many Cars Are There In The World?](https://hedgescompany.com/blog/2021/06/how-many-cars-are-there-in-the-world/): According to a September 2025 data analysis by Hedges & Company, there are approximately 1.645 billion vehicles in the world - [Jeep Demographics: Income, Age, Gender and More](https://hedgescompany.com/blog/2021/03/jeep-owner-demographics/): Jeep demographics including women vs. men, home ownership, household income, age and more. Learn about the Jeep Wrangler target market - [Automotive Email Marketing and Automotive Email Subject Lines](https://hedgescompany.com/blog/2021/01/email-marketing-trends-2021/): Learn the top automotive email marketing trends 2022. Subject lines, coding, images/text, call to action, and design best practices - [Focus on Audience Buying and Planning for Better Digital ROI](https://hedgescompany.com/blog/2021/01/audience-buying-audience-planning/): Focus on audience buying, not media buying. Learn about media planning vs. media buying, audience planning vs. audience buying - [What is Programmatic Marketing?](https://hedgescompany.com/blog/2020/12/what-is-programmatic-marketing/): Programmatic marketing is an advanced marketing technology using automated real time bidding to purchase ad inventory for display and video - [Automotive Industry Future Outlook: 2021-2024](https://hedgescompany.com/blog/2020/10/future-of-the-automotive-industry/): How the pandemic is changing the future of the automotive industry. Our automotive parts industry analysis for 2021-2024 - [Types of Google Searches for Auto Parts and Accessories](https://hedgescompany.com/blog/2020/10/automotive-internet-marketing-consumer-search-patterns/): We reveal secrets of Google search patterns with six types of search queries for automotive parts and accessories - [Conversion Rate Optimization Case Study: Automotive](https://hedgescompany.com/blog/2020/07/conversion-rate-optimization-case-study/): We analyze millions of transactions covering 3-1/2 years of eCommerce website conversion rate optimization. Case study, 6 minute read - [Auto Parts eCommerce Market Share At $16 Billion in 2020](https://hedgescompany.com/blog/2020/07/auto-parts-industry-analysis-16-billion-2020/): Trends in online shopping: Annual report shows auto parts eCommerce market in massive shift, market share nearly $18B in 2021. Free report - [Auto Parts Chains Staging a Retail Comeback](https://hedgescompany.com/blog/2020/05/auto-parts-chains-staging-a-retail-comeback/): Recent weekly sales data shows the major auto parts chains have a sales recovery, as the US comes out of coronavirus shutdowns. See the data here - [Our Priorities in 2020 So Far](https://hedgescompany.com/blog/2020/04/our-priorities-in-2020-so-far/): During this dreadful coronavirus crisis, we'll take any opportunity to have a little fun! We show how we're social distancing, working on cars - [Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic](https://hedgescompany.com/blog/2020/04/automotive-direct-mail-other-tips-to-drive-shop-traffic/): How to use automotive direct mail marketing and and bring traffic to your repair shop or auto dealer service department - [Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment](https://hedgescompany.com/blog/2020/03/coronavirus-impact-on-automotive-aftermarket/): Recent recessions and stock market crashes might give us clues to the COVID-19 coronavirus impact on the automotive aftermarket - [Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News](https://hedgescompany.com/blog/2020/03/coronavirus-covid-automotive-aftermarket/): Latest trends affecting eCommerce in the automotive aftermarket due to coronavirus and COVID-19 shutdowns. Updated regularly - [Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts](https://hedgescompany.com/blog/2019/12/future-of-automotive-industry/): Automotive industry trends 2020 predicted by Google, ChannelAdvisor, and the aftermarket's brightest minds. Look into the future! - [Website SEO Taxonomy Best Practices for Automotive Sites](https://hedgescompany.com/blog/2019/12/automotive-website-taxonomy-best-practices/): Website SEO taxonomy best practices article: How to organize auto parts taxonomy to improve SEO, user experience and AI citations - [Conversion Rate Analysis of Automotive Sites](https://hedgescompany.com/blog/2019/10/conversion-rate-optimization-tools/): Read our conversion rate analysis case study to measure and predict your auto parts conversion rate. Free to use - [Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories](https://hedgescompany.com/blog/2019/08/online-holiday-shopping-statistics-2019-2018/): 2018 and 2019 online holiday shopping statistics for auto parts and accessories, including strategies and ideas. Learn about BFCM - [Tesla Model 3 Demographics: Income, Age, Gender and More](https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income/): Tesla Model 3 owners have a median age of 46 and annual income of over $128,000. Learn more demographics about Tesla Model 3 owners - [New BMW Owner Demographics: Who Drives a BMW Anyway?](https://hedgescompany.com/blog/2019/03/new-bmw-owner-demographics/): New BMW owners have a median age of 56 and household income over $124,000. Who drives a BMW? Find out about BMW owners in this special report - [Auto Parts Industry Analysis: Online Market At $12 Billion in 2019](https://hedgescompany.com/blog/2019/01/online-parts-sales-12-billion-2019/): Our 2019 annual auto parts industry analysis: US online automotive at $12B, North America $15.9B, Amazon auto parts $8B - [New Car Buyer Demographics](https://hedgescompany.com/blog/2019/01/new-car-buyer-demographics-2019/): Demographics of new car and truck buyers. Who buys new cars or trucks? See new car demographics by age, income, gender and more - [Tesla Owner Demographics: Income, Age, Gender and More](https://hedgescompany.com/blog/2018/11/tesla-owner-demographics/): Tesla owners have a median age of 48 and an annual income of over $150,000. Learn more demographics about Tesla owners in this free report - [We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season](https://hedgescompany.com/blog/2018/11/3-myths-selling-auto-parts-during-holiday-shopping/): Can you sell auto parts online for the Christmas shopping season? We analyzed Google search trends, bust myths and have the answers. 5 minute read - [Digital Marketing for Car Dealers](https://hedgescompany.com/blog/2018/10/digital-marketing-for-car-dealers/): Digital marketing for car dealers: Does car dealer SEO matter anymore for car dealers? Stats and trends comparing SEO visits to paid visits - [Google Shopping Image Requirements for Auto Parts](https://hedgescompany.com/blog/2018/09/google-shopping-feed-specifications-auto-parts-images/): Are your images disapproved due to Google Shopping image requirements? Need Google Shopping feed specs? Are images preemptively disapproved? - [Auto Parts SEO Technical Guide for Marketers](https://hedgescompany.com/blog/2018/07/technical-auto-parts-seo-guide/): Free technical auto parts SEO guide covering best practices in site speed, 404 page errors and how to fix, site structure and more, for automotive websites - [Most popular vehicle by state: fun facts](https://hedgescompany.com/blog/2018/07/registered-vehicles-by-state-fun-facts/): Maps showing the most popular vehicle in each state with hybrid car sales statistics. BEVs, HEVs, EV) and flex fuel vehicles (FFV) - [Hedges & Company listed as Clutch Top Auto Parts Marketing Agency](https://hedgescompany.com/blog/2018/07/hedges-company-listed-on-clutch-top-internet-marketing-agency/): Hedges & Company, a digital marketing agency serving the automotive industry, is listed as a Top Clutch SEO Company, great online reviews - [Automotive Industry Trends: Light Trucks Outselling Automobiles](https://hedgescompany.com/blog/2018/06/automotive-industry-trends-light-trucks-outselling-automobiles/): Ford anticipates 90% of its portfolio in North America to consist of trucks, sport utility vehicles and commercial vehicles - [Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites](https://hedgescompany.com/blog/2018/06/auto-parts-ecommerce-trend-consumers-searching-manufacturer-websites/): Consumers are searching for auto parts ecommerce websites and manufacturer sites. Latest automotive eCommerce trends. Click to View - [What To Expect From An Auto Parts SEO Company: A Guide](https://hedgescompany.com/blog/2018/05/what-to-expect-from-auto-parts-seo-company/): Looking for automotive SEO services? Here's what you should expect from an agency, if you're in the automotive parts industry - [Auto Parts Retail Industry: Internet's Influence on Retail Auto Parts Sales](https://hedgescompany.com/blog/2018/05/digital-influence-on-retail-auto-parts-sales/): Digital influence drives billions of dollars in auto parts retail sales. Learn more in this auto parts retail industry analysis - [Creating an Automotive Keywords List for SEO](https://hedgescompany.com/blog/2018/05/5-automobile-parts-seo-secrets-revealed/): Hedges & Company analyzed 7,000 search terms to help you build your own auto parts keywords list. We share some of our best tips: - [Online Parts Sales Top $10 Billion in 2018](https://hedgescompany.com/blog/2018/04/online-parts-sales-to-top-10-billion-in-2018/): Performance accessories trend analysis for online eCommerce: Read our exclusive report on car parts ecommerce revenue - [Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand](https://hedgescompany.com/blog/2017/10/how-parts-accessories-manufacturers-can-increase-sales-and-build-their-brand/): Direct to consumer (DTC) marketing is critical for manufacturers in the automotive industry. Here are slides from a webinar we presented with Google - [Drive Auto Parts Sales with Remarketing and Google Shopping](https://hedgescompany.com/blog/2017/09/drive-auto-parts-sales-with-remarketing-and-google-shopping/): Drive Auto Parts Sales with Remarketing and Google Shopping - [Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services](https://hedgescompany.com/blog/2017/04/auto-dealers-car-parts-seo-different-than-automobile-seo/): Best practice fixed ops SEO for auto dealers selling OEM parts and service is different than front of house. Learn the differences - [CTR Case Study: Click Through Rate Influences Organic Rankings](https://hedgescompany.com/blog/2017/02/seo-case-study-clickthrough-rate-vs-organic-rankings/): Case study on the impact of Google click through rate by position. See our before/after results on improving SEO and ranking - [Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry](https://hedgescompany.com/blog/2017/02/manufacturers-retool-marketing-for-todays-digital-consumer/): 2019 Trends: Manufacturer to consumer advertising, direct to consumer (DTC) eCommerce is growing in the automotive aftermarket - [Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017](https://hedgescompany.com/blog/2017/02/auto-parts-industry-trends-online-parts-sales-8-9-billion-2017/): Our annual forecast of online automotive parts and accessory sales, projected to reach $8.9 billion in 2017. Click to See More - [VIO Big Data Shootout: Performance V8 Sedans](https://hedgescompany.com/blog/2016/08/vehicles-in-operation-vio-big-data-performance-sedans/): VIO Big Data Shootout: Performance V8 Sedans - [Big Data Shootout: Let's Look at Registrations for New Mustangs, Challengers and Camaros](https://hedgescompany.com/blog/2016/07/vehicle-registrations-vio-mustang-challenger-camaro/): Need to know how many new Mustangs are registered in the US? How about new Camaros or Challengers? We also have demographic data - [Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days](https://hedgescompany.com/blog/2016/05/auto-parts-seo-case-study-organic-traffic-ctr/): Read this automotive SEO case study how we grew organic traffic 30% in just 30 days using RankBrain and clickthrough rates - [Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce](https://hedgescompany.com/blog/2016/02/online-search-motorcycle-parts-growing-from-mobile/): The online motorcycle parts market is largely driven by mobile searches, by consumers using their phone. Here are the latest Google stats, free download - [New Google SERP Format: Facts, Fiction and Rumors](https://hedgescompany.com/blog/2016/02/new-google-serp-page-facts-fiction-rumors/): New Google SERP Format: Facts, Fiction and Rumors - [Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016](https://hedgescompany.com/blog/2016/01/online-parts-sales-pass-7-4-billion-in-2016/): Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016 - [Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%](https://hedgescompany.com/blog/2016/01/google-adwords-truck-paid-search-trends-2015/): Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60% - [Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%](https://hedgescompany.com/blog/2016/01/google-adwords-off-road-paid-search-trends-2015/): Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41% - [Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%](https://hedgescompany.com/blog/2016/01/google-adwords-automotive-paid-search-trends-2015/): Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45% - [How to Increase Your Digital Presence in the Automotive Industry and Who's Doing it Right!](https://hedgescompany.com/blog/2015/10/how-to-increase-your-digital-presence-in-automotive-industry/): How to Increase Your Digital Presence in the Automotive Industry and Who's Doing it Right! - [The Millennial Impact: How Millennials Changed the Auto Industry](https://hedgescompany.com/blog/2015/08/millennials-changing-the-automotive-aftermarket/): Learn about millennial car preferences, baby boomers car buying habits, and Gen Y's impact on the auto industry. A 5-minute read - [How to Calculate Customer Lifetime Value In Excel](https://hedgescompany.com/blog/2015/07/how-lifetime-value-ltv-enhances-marketing-efforts/): Learn how to calculate Customer Lifetime Value (CLV or CLTV), or Lifetime Value (LTV), formula in Excel to predict future net profit - [Automotive Customer Retention Strategies](https://hedgescompany.com/blog/2015/07/4-ways-to-increase-sales-with-customer-retention/): Real-world automotive customer retention strategies to use for your business and increase top line growth. 5 minute read - [Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?](https://hedgescompany.com/blog/2015/06/direct-mail-or-email-which-is-more-effective-for-your-business/): Direct mail marketing was successful for decades. With email marketing technology widely available, which should you use for your automotive business? - [Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?](https://hedgescompany.com/blog/2015/06/automotive-mailing-lists-vs-vehicle-registration-data/): Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Get the facts - [Auto Parts SEO vs Paid Search Case Study #3](https://hedgescompany.com/blog/2015/03/auto-parts-seo-vs-paid-search-case-study/): We did a case study to research SEO vs. Paid Search. Here are the results, before, during and after our case study - [How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try](https://hedgescompany.com/blog/2015/02/3-ideas-how-have-free-online-brand-advertising-ppc-campaign/): Do you do online advertising? Want to try some free advertising campaign ideas? Here are three ideas to try today - [Paid Search vs SEO Case Study for Auto Parts](https://hedgescompany.com/blog/2015/01/paid-search-vs-seo-case-studies-for-auto-industry/): Hedges & Company tested Google Ads vs SEO. Which won? Click to see the results of this SEO vs. Paid Search Case Study - [Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups](https://hedgescompany.com/blog/2014/12/big-data-shootout-f150-silverado-ram/): Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups - [Auto Parts: Online Sales to Break $6 Billion in 2015](https://hedgescompany.com/blog/2014/11/auto-parts-industry-trends-online-sales-break-6-billion-2015/): Auto Parts: Online Sales to Break $6 Billion in 2015 - [Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats](https://hedgescompany.com/blog/2014/07/vehicle-registration-shootout-mustang-camaro-challenger/): We compare the Mustang, Camaro and Challenger: how many are there? - [Everything You Need to Know About Vehicles in Operation (VIO)](https://hedgescompany.com/blog/2014/07/vehicle-registration-data-everything-you-need-to-know/): What is car parc? How do you use vehicles in operation data? What is US vehicle parc? We answer your questions on VIO and car parc data - [How Online Auto Parts Buyers Shop for Parts & Accessories](https://hedgescompany.com/blog/2014/07/how-online-auto-parts-buyers-shop-for-parts-accessories/): We break down how consumers and auto parts buyers search for parts online. 6 out of 10 auto parts shoppers come to your site only once or twice - [Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase](https://hedgescompany.com/blog/2014/06/auto-parts-stores-start-2014-with-sales-increase/): Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase - [Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?](https://hedgescompany.com/blog/2014/05/auto-parts-sales-is-google-forecasting-a-good-2nd-quarter/): Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter? - [Automotive PPC Case Study vs SEO](https://hedgescompany.com/blog/2014/05/auto-part-online-marketing-case-studies-seo-ppc/): This automotive PPC case study looks at paid search vs. SEO optimization. What happens to organic traffic using paid search? See the results - [Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014](https://hedgescompany.com/blog/2014/04/online-sales-of-auto-parts-to-hit-5-billion-in-2014/): Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014 - [Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics](https://hedgescompany.com/blog/2014/03/automotive-paid-search-advertising-interest-audience-targeting-online/): Auto parts paid search lets you reach online parts & accessory shoppers with precision across millions of websites - [Top Automobile Industry Trends for 2014](https://hedgescompany.com/blog/2014/03/automobile-registration-trends-2014/): Top Automobile Industry Trends for 2014 - [Automotive SEO Ranking Factors and Correlations Study](https://hedgescompany.com/blog/2014/01/automotive-seo-ranking-factors-and-correlations-analysis/): Automotive SEO Ranking Factors and Correlations Study - [Why Long Tail Search Changed Automotive SEO and Paid Search Forever](https://hedgescompany.com/blog/2013/10/why-long-tail-search-will-change-automotive-seo-and-paid-search-forever/): Automotive Market Research : Learn about Why Long Tail Search Changed Automotive SEO and Paid Search Forever - [Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season](https://hedgescompany.com/blog/2013/10/gift-ideas-and-wish-lists-increase-online-sales/): Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season - [What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords)](https://hedgescompany.com/blog/2013/04/what-you-should-know-google-adwords-quality-score/): What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords) - [Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends](https://hedgescompany.com/blog/2013/04/google-reveals-auto-maintenance-shopping-secrets/): Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends - [Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)](https://hedgescompany.com/blog/2013/04/automotive-parts-customers-google-analytics/): Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??) - [Trend 24: Where Crankshaft Buyers Find Information](https://hedgescompany.com/blog/2012/10/where-crankshaft-buyers-find-information/): Trend 24: Where Crankshaft Buyers Find Information - [Trend 18: Where Consumers Find Information on Engine Parts, by Age Group](https://hedgescompany.com/blog/2012/10/where-consumers-find-information-on-engine-parts/): Trend 18: Where Consumers Find Information on Engine Parts, by Age Group - [Vehicle Segment Trends by Region](https://hedgescompany.com/blog/2012/10/vehicle-style-trends-by-region/): Vehicle Segment Trends by Region - [Trend 19: Auto Sales Rise in August and September](https://hedgescompany.com/blog/2012/10/vehicle-sales-expected-to-top-2011/): Trend 19: Auto Sales Rise in August and September - [Trend 22: The Importance of Email in Online Shopping](https://hedgescompany.com/blog/2012/10/the-importance-of-email-in-online-shopping/): Trend 22: The Importance of Email in Online Shopping - [Trend 29: SEMA CDI, Consumer Confidence And a September Rebound](https://hedgescompany.com/blog/2012/10/sema-cdi-consumer-confidence-rebound/): Trend 29: SEMA CDI, Consumer Confidence And a September Rebound - [Retail Auto Parts Sales Outlook for 2012](https://hedgescompany.com/blog/2012/10/retail-auto-parts-sales-outlook-for-2012/): Retail Auto Parts Sales Outlook for 2012 - [Trend 20: 6 Ways to Improve Email Deliverability](https://hedgescompany.com/blog/2012/10/improve-email-deliverability/): Trend 20: 6 Ways to Improve Email Deliverability - [Engine Block Buyers: Amount Spent Annually on Parts and Accessories](https://hedgescompany.com/blog/2012/10/engine-block-buyers-amount-spent-annually-on-parts-and-accessories/): Engine Block Buyers: Amount Spent Annually on Parts and Accessories - [eBay and 3 Predictions for the Automotive Aftermarket](https://hedgescompany.com/blog/2012/10/ebay-3-predictions-auto-aftermarket/): eBay and 3 Predictions for the Automotive Aftermarket - [Amazon and 3 Predictions for the Automotive Aftermarket](https://hedgescompany.com/blog/2012/10/amazon-3-predictions-and-auto-aftermarket/): Amazon and 3 Predictions for the Automotive Aftermarket - [Trend 17: 3 Things You Didn't Know About Audi Owners](https://hedgescompany.com/blog/2012/10/3-things-you-didnt-know-about-audi-owners/): Trend 17: 3 Things You Didn't Know About Audi Owners - [2 Things to Know About How Consumers Perceive Price](https://hedgescompany.com/blog/2012/10/2-things-to-know-about-how-consumers-perceive-price/): 2 Things to Know About How Consumers Perceive Price - [Trend 41: 4 Reasons Young Enthusiasts Are an Endangered Species](https://hedgescompany.com/blog/2012/09/young-drivers-are-endangered-species/): Trend 41: 4 Reasons Young Enthusiasts Are an Endangered Species - [Why Email is Essential to Your Automotive Online Marketing Plan](https://hedgescompany.com/blog/2012/09/why-email-is-essential-to-your-marketing-plan/): Why Email is Essential to Your Automotive Online Marketing Plan - [Trend 39: What Blogs Are Saying About the SEMA Show and AAPEX](https://hedgescompany.com/blog/2012/09/what-blogs-are-saying-about-the-shows/): Trend 39: What Blogs Are Saying About the SEMA Show and AAPEX - [Trend 53: Surprising Stats on Models With a V8 Engine](https://hedgescompany.com/blog/2012/09/vehicle-models-with-v8-engine/): Trend 53: Surprising Stats on Models With a V8 Engine - [Trend 31: 3 Things You Didn't Know About 2007-2013 Silverado Owners](https://hedgescompany.com/blog/2012/09/trend-31-3-things-you-didnt-know-about-2007-2013-silverado-owners/): Trend 31: 3 Things You Didn't Know About 2007-2013 Silverado Owners - [The SEMA Consumer Demand Index and Consumer Confidence](https://hedgescompany.com/blog/2012/09/secrets-about-sema-consumer-demand-index-and-consumer-confidence/): The SEMA Consumer Demand Index and Consumer Confidence - [Trend 47: Online Research Leads to Local Purchases](https://hedgescompany.com/blog/2012/09/online-research-leads-to-local-purchases/): Trend 47: Online Research Leads to Local Purchases - [Trend 56: Camshaft Buyers Rank The Best Camshaft Brands](https://hedgescompany.com/blog/2012/09/most-trusted-camshaft-brands/): We surveyed over 3,000 consumers and asked things like what are the best camshaft brands? What brands are most trusted? We rank 27 brands - [Trend 33: Mobile Devices, From Flash to HTML5](https://hedgescompany.com/blog/2012/09/mobile-devices-flash-to-html5/): Trend 33: Mobile Devices, From Flash to HTML5 - [Trend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions](https://hedgescompany.com/blog/2012/09/how-consumers-use-smartphones-to-make-buying-decisions/): Trend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions - [Trend 51: How Carburetor Buyers Decide Where to Buy](https://hedgescompany.com/blog/2012/09/how-carburetor-buyers-decide-where-to-buy/): Trend 51: How Carburetor Buyers Decide Where to Buy - [Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands](https://hedgescompany.com/blog/2012/09/enthusiasts-rank-most-reliable-carburetor-brands/): Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands - [Trend 49: The Economy And Auto Parts Sales: Personal Income](https://hedgescompany.com/blog/2012/09/economy-and-auto-parts-sales-personal-income/): Trend 49: The Economy And Auto Parts Sales: Personal Income - [Camshaft Buyers Look to Improve Performance in Their Vehicles](https://hedgescompany.com/blog/2012/09/camshaft-buyers-look-to-improve-performance-in-their-vehicles/): Camshaft Buyers Look to Improve Performance in Their Vehicles - [4 Things Wrong With Your Social Media Strategy](https://hedgescompany.com/blog/2012/09/4-things-wrong-with-your-social-media-strategy/): 4 Things Wrong With Your Social Media Strategy - [Trend 54: 3 Things You Didn't Know About 2010-2013 Camaro Owners](https://hedgescompany.com/blog/2012/09/3-things-you-didnt-know-about-2010-2013-camaro-owners/): Trend 54: 3 Things You Didn't Know About 2010-2013 Camaro Owners - [Trend 30: 3 Things You Didn't Know About 2007-2013 GMC Sierra Owners](https://hedgescompany.com/blog/2012/09/3-things-you-didnt-know-about-2007-2013-gmc-sierra-owners/): Trend 30: 3 Things You Didn't Know About 2007-2013 GMC Sierra Owners - [Trend 50: 3 Things You Didn't Know About 2005-2013 Corvette Owners](https://hedgescompany.com/blog/2012/09/3-things-you-didnt-know-about-2005-2013-corvette-owners/): Trend 50: 3 Things You Didn't Know About 2005-2013 Corvette Owners - [3 Intake Manifold Brands With Highest Brand Awareness](https://hedgescompany.com/blog/2012/08/top-intake-manifold-brands/): 3 Intake Manifold Brands With Highest Brand Awareness - [2 Things to Know About 2012 Auto Parts Sales](https://hedgescompany.com/blog/2012/08/things-to-know-2012-auto-parts-sales/): 2 Things to Know About 2012 Auto Parts Sales - [5 Secrets About Social Media and The Auto Parts Buying Process](https://hedgescompany.com/blog/2012/08/secrets-about-social-media-and-auto-parts-buying-process/): Automotive Market Research : Learn about 5 Secrets About Social Media and The Auto Parts Buying Process - [Facts About Amazon and eBay Automotive Market Share](https://hedgescompany.com/blog/2012/08/facts-about-amazon-ebay-market-share/): Facts About Amazon and eBay Automotive Market Share - [Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX](https://hedgescompany.com/blog/2012/08/66-new-aftermarket-automotive-trends/): Hedges & Company to reveal 66 new aftermarket trends in 66 days - [3 Things You Didn't Know About 2005-2013 Mustang Owners](https://hedgescompany.com/blog/2012/08/3-things-you-didnt-know-about-2005-2013-mustang-owners/): 3 Things You Didn't Know About 2005-2013 Mustang Owners - [2 Things to Know About Online Sales of Auto Parts in 2012](https://hedgescompany.com/blog/2012/08/2-things-online-sales-of-auto-parts-2012/): 2 Things to Know About Online Sales of Auto Parts in 2012 - [New Auto Market Research: Secrets of Parts Buyers Revealed](https://hedgescompany.com/blog/2012/05/auto-market-research-secrets-of-parts-buyers-revealed/): New Auto Market Research: Secrets of Parts Buyers Revealed - [2012 Online Sales of Auto Parts Growing](https://hedgescompany.com/blog/2012/04/2012-online-sales-of-auto-parts/): Online sales of auto parts in 2012: historic trends for eCommerce in the aftermarket - [SEMA Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance](https://hedgescompany.com/blog/2011/09/financial-benchmarking-program/): SEMA Financial Benchmarking Program for SEMA-member companies lets participants measure results against peer companies - [Hedges & Company: Two New Affiliations](https://hedgescompany.com/blog/2011/08/hedges-company-has-two-new-affiliations/): Hedges & Company: Two New Affiliations - [Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings](https://hedgescompany.com/blog/2011/07/hedges-company-ranked-33-in-2010-direct-marketing-agency-standings/): Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings - [SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases](https://hedgescompany.com/blog/2011/06/sema-light-truck-market-research-report/): SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases - [Slight Decline In Aftermarket Stock Index While S&P Gains](https://hedgescompany.com/blog/2011/05/slight-decline-in-aftermarket-stock-index-while-sp-gains/): Slight Decline In Aftermarket Stock Index While S&P Gains - [SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company](https://hedgescompany.com/blog/2011/02/sema-show-opinion-leaders-market-research/): SEMA market research on how consumers shop and perceive products. Market research report written by Hedges & Company for SEMA - [How will 2011 be for the Automotive Aftermarket Industry?](https://hedgescompany.com/blog/2011/01/how-will-2011-be-for-auto-aftermarket-industry/): How will 2011 be for the Automotive Aftermarket Industry? - [Rule of Three in Market Share: Examples](https://hedgescompany.com/blog/2010/10/rule-of-three/): Learn what is the Rule of Three in market share. Do you know how the Rule of Three determines company success? - [Stages of Business Growth: Learn the Growth Stages of a Company](https://hedgescompany.com/blog/2010/10/growth-stages-of-a-business/): Learn the stages of business growth for your strategic planning. Recognize these growth stages of your company to manage growth and your employees - [Learn How To Do 80/20 Analysis in Excel to Analyze your Business](https://hedgescompany.com/blog/2010/10/80-20-pareto-principle/): Do an Excel 80/20 analysis: use Pareto's law in business when you learn how to do 80/20 analysis in Excel. 5 minute read, click for more - [Why Was The Great Recession Different? It Was the Double-Dip In Auto Parts Sales](https://hedgescompany.com/blog/2010/09/why-was-this-recession-different-it-was-the-double-dip-for-auto-parts-sales/): Why Was The Great Recession Different? It Was the Double-Dip In Auto Parts Sales - [Hedges & Company Principals To Speak at SEMA Show](https://hedgescompany.com/blog/2010/09/hedges-company-principals-to-speak-at-sema-show/): Hedges & Company Principals To Speak at SEMA Show - [Hedges & Company Selected for New Google AdBirds Program](https://hedgescompany.com/blog/2000/04/hedges-company-selected-for-new-google-adbirds-program/): Hedges & Company Selected for New Google AdBirds Program - [Auto Parts Marketing Strategy: Marketing Plans and Ideas](https://hedgescompany.com/blog/tag/strategy/): Free articles on marketing strategy for auto parts and spare parts marketing. Find an auto parts marketing plan to grow your business - [Social Media Archives Hedges & Company.](https://hedgescompany.com/blog/tag/social-media/): Social Media - [SEMA Archives Hedges & Company.](https://hedgescompany.com/blog/tag/sema/): SEMA - [2025 SEMA Show Las Vegas #SEMA2025](https://hedgescompany.com/blog/tag/sema-show/): Learn more about the SEMA Show in Las Vegas, including SEMA Show demographics, SEMA Show location, SEMA market research by Hedges & Company, and more! - [How to Sell Auto Parts Online: Top Selling Auto Parts](https://hedgescompany.com/blog/tag/selling-online/): Many pages of articles showing how to sell auto parts online, along with best practices and how to find top selling auto parts - [Retail Auto Parts Stores Sales Trends and Reports](https://hedgescompany.com/blog/tag/retail-sales-trends/): Learn more about retail auto parts stores and the automotive parts retail industry. Demand for auto parts is determined by vehicle age, miles driven - [Auto Industry Recessions vs. The Automotive Aftermarket and Recessions](https://hedgescompany.com/blog/tag/recession/): How has the automotive industry performed in recessions? The aftermarket is historically recession-resistant. Learn more from these aftermarket articles - [How to Market Auto Parts: Free Articles, Ideas and How-To Guides](https://hedgescompany.com/blog/tag/online-marketing/): Dozens of auto parts marketing strategy articles with ideas to help you sell more aftermarket parts online. Great guide on how to market car parts - [Automotive Database Marketing Solutions: Increase Your Sales](https://hedgescompany.com/blog/tag/marketing-big-data/): With automotive database marketing, acquire In-Market shoppers or update your CRM system with demographics. 170 million automobile owners - [Automotive Inventory Management Articles and Excel Formulas](https://hedgescompany.com/blog/tag/inventory-management/): Learn more about automotive inventory management with these articles and tips. We include important Excel formulas to calculate gross margin and more - [Google Ads Not Showing? Need Ads on Google Search?](https://hedgescompany.com/blog/tag/google-adwords/): Learn about why Google Ads are not showing. Learn how to have ads on Google Search or types of online ads, or how to get marketing support. Free articles - [Email Marketing Archives Hedges & Company.](https://hedgescompany.com/blog/tag/email-marketing/): Email Marketing - [eBay Motors Revenue and History: Learn about eBay Motors Parts](https://hedgescompany.com/blog/tag/ebay/): eBay Motors revenue trends and other topics around eBay auto parts. eBay parts & accessories is a big category, learn more from our articles - [News About COVID-19, Coronavirus and the Automotive Aftermarket](https://hedgescompany.com/blog/tag/coronavirus-covid-19/): Articles detailing the impact of coronavirus trends, and COVID-19, and how it affects the aftermarket including economic stats and forecasts - [Automotive Conversion Rate Optimization Articles, Trends and Ideas](https://hedgescompany.com/blog/tag/conversion-rate-optimization/): A list of free articles on conversion rate optimization, specifically for automotive parts and accessories eCommerce websites - [Articles on Car Owner and Car Buyer Demographics](https://hedgescompany.com/blog/tag/car-owner-demographics/): We analyze demographics of buyers and car ownership statistics of popular makes and models of cars and trucks - [Automotive SEO PPC Archives Hedges & Company.](https://hedgescompany.com/blog/tag/automotive-seo-ppc/): Automotive SEO PPC - [Automotive Marketing Archives Hedges & Company.](https://hedgescompany.com/blog/tag/automotive-marketing-2/): Automotive Marketing - [Automotive Market Research Archives Hedges & Company.](https://hedgescompany.com/blog/tag/automotive-market-research-2/): Automotive Market Research - [New Automotive Aftermarket Trends 2020 To Watch](https://hedgescompany.com/blog/tag/automotive-industry-trends-2020/): Automotive aftermarket trends 2020 with predictions and forecasts. We give you expert analysis and insight on what to prepare for this year - [Automotive Industry Trends 2019 for OEMs and the Aftermarket](https://hedgescompany.com/blog/tag/automotive-industry-trends-2019/): The latest in automotive industry market trends 2019. We have trends and analysis to show where the auto industry is going - [Automotive Parts Digital Marketing Tips, Ideas and Trends.](https://hedgescompany.com/blog/tag/automotive-digital-marketing/): Free articles on automotive parts digital marketing. Includes best practices, marketing trends, and auto parts digital marketing ideas. Increase your sales - [Automotive Aftermarket Trends in 2021, Read the Latest Information](https://hedgescompany.com/blog/tag/automotive-aftermarket-trends-2021/): The latest automotive trends driving us in new directions for 2021, including marketing technology, COVID-19, changes to eCommerce and more. Quick read - [Automotive Aftermarket Industry Trends 2018: Articles and Analysis](https://hedgescompany.com/blog/tag/automotive-aftermarket-industry-trends-2018/): See dozens of articles on the latest automotive aftermarket industry trends, including automotive parts industry trends and eCommerce trends - [Articles on Automotive Aftermarket Industry Trends for 2017](https://hedgescompany.com/blog/tag/automotive-aftermarket-industry-trends-2017/): Dozens of articles on auto aftermarket industry trends that drive the automotive industry. Learn about marketing trends, market research and statistics - [Auto Parts Industry Trends: Latest Updates and News](https://hedgescompany.com/blog/tag/auto-parts-industry-trends/): See the latest auto parts industry trends. Auto parts revenue, industry trends, size of the auto parts industry and more - [Automotive Aftermarket Research and Market Research Information](https://hedgescompany.com/blog/tag/auto-aftermarket-industry/): Looking for automotive aftermarket research or other types of aftermarket research? Dozens of articles and free reports. Click to Learn - [Automotive Aftermarket Market Research Archives Hedges & Company.](https://hedgescompany.com/blog/tag/auto-aftermarket-industry-news-analysis/): Automotive Aftermarket Market Research - [Auto Parts Website Design Articles, Lists of Website Developers](https://hedgescompany.com/blog/tag/auto_parts_website_design/): Auto parts website design services, checklists, tips and links to web developers. Look for a website builder that specializes in automotive websites - [Amazon Auto Parts and Accessories Marketing to Increase Sales](https://hedgescompany.com/blog/tag/amazon/): We cover Amazon auto parts marketing and how to increase Amazon automotive category sales. Are you a parts reseller and want your parts on Amazon? - [AI Archives Hedges & Company.](https://hedgescompany.com/blog/tag/ai/): AI - [Aftermarket Auto Parts Industry Jobs, Trends, and Forecasts](https://hedgescompany.com/blog/tag/aftermarket-industry-statistics/): State of the automotive aftermarket, aftermarket industry statistics, auto parts sales revenue and how many jobs are available - [ACES, PIES Data Standards: Information and Definitions](https://hedgescompany.com/blog/tag/aces-pies-product-data-standards/): What is ACES PIES data? ACES and PIES data is used to exchange automotive parts and fitment data through the aftermarket supply chain