Sell more parts & accessories in 2024.

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For 20 years we’ve helped aftermarket clients succeed through powerful digital marketing strategies. We offer best-in-class marketing services for Google Ads, SEO, social media, Amazon and more.


Aftermarket experience

We’re members of the aftermarket trade associations, and we attend the SEMA Show and AAPEX. We’ve done ground-breaking market research for SEMA and we’ve co-authored industry reports for the Auto Care Association.
future of automotive from CAN

We’ve served on SEMA and Auto Care Association committees over the years (currently serving on the Auto Care Association Market Intelligence Committee).

Your strategy

Types of organic searches for automotive parts and accessories


Two decades of research show parts & accessories buyers search online in 6 main ways. Your strategy will be to show up for these search patterns.

♦Part type search (example: “Honda Civic engine rebuild kit” )
♦Part number search (“BD0431” or “000-421-22-12” )
♦Informational search (“How to fix low oil pressure at idle?” )
♦Symptom search (“Fix P0402 diagnostic code” or “F-150 squeaky brakes” )
♦Brand search (“Acme Leather Seats” or “reviews for Pareto Pistons” )
♦Category search (“JK tops” )

Your Process


Clients get The Hedges & Company Process.

It starts with the Kickoff Call: goals and priorities are set, and we agree how we’ll measure success (yellow circle).

We then start intense keyword/competitor research, account structuring and build-out, and reporting. We also schedule our recurring Strategy Meetings (first 2 blue squares).

Every 3 months you get a Quarterly Review on strategy, account performance, competitor analysis, and next expectations.

Our Partnerships

It’s said you’re known by the company you keep.

We’re proud to be associated with our search and social partners. We’ve been a Premier Google Partner since the Premier status program was announced, way back in June, 2016.