Hedges & Company https://hedgescompany.com FULL SERVICE AUTOMOTIVE DIGITAL MARKETING AGENCY Tue, 26 Mar 2019 13:43:12 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 https://hedgescompany.com/wp-content/uploads/2013/10/cropped-hedgescompany72dpi320x240-32x32.gif Hedges & Company https://hedgescompany.com 32 32 149236298 Tesla Model 3 Demographics: Income, Age, Gender and More https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income/ https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income/#respond Tue, 19 Mar 2019 19:34:57 +0000 https://hedgescompany.com/?p=13313 Tesla Model 3 demographics: average income of a Model 3 owner Let’s start our Tesla Model 3 demographics analysis with average household income. A Tesla Model 3 owner household makes $128,140 per year. The Tesla Model S owner has an average household income of $153,313. Comparing that to the rest of the country, the median […]

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Tesla Model 3 demographics: average income of a Model 3 owner

Tesla Model 3 demographics: incomeLet’s start our Tesla Model 3 demographics analysis with average household income. A Tesla Model 3 owner household makes $128,140 per year. The Tesla Model S owner has an average household income of $153,313.

Comparing that to the rest of the country, the median household income in the United States in 2017 was $61,372. (For an explanation of “average” vs. “median” click here.)

Most Tesla owners are in California. That’s where the income is higher than average. For a look at distribution of Tesla Model 3s by state, see below. The margin of error is +/-2.5%.

Tesla Model 3 ownership by state

Tesla Model 3 owners by stateMost Tesla Model 3 owners are in California by a wide margin.

The rest of the Top 10 states for Tesla Model 3 owners are Washington at number two. It’s followed in order by Florida, Massachusetts, New York, New Jersey, Georgia, Virginia, Illinois and Arizona.

The state with the least amount of Tesla Model 3s is Michigan. It is preceded by Alaska, North Dakota, Wyoming and South Dakota.

At first glance, Model 3s don’t look as popular in the colder states. On the other hand, Wisconsin and Minnesota are right in the middle for popularity.

55% of Tesla Model 3 owners live in the wealthiest 10% of ZIP codes in the United States.

Average age of a Tesla Model 3 owner

Tesla Model 3 demographics: Median ageTesla Model S owners tend to be an older demographic. The big news: the Model 3 is selling to an important younger demographic.

Our data shows that the median age of a Tesla Model 3 owner is 46 years old. That compares to 38 for the US population. People interested in buying a Model 3 are younger than other Tesla owners according to Quantcast.

The median age of a Tesla Model X owner is 52 years old and the median age of a Model S owner is 54.

Tesla Model 3 owner demographics: gender

Model 3 genderNext, we looked at the gender of current Tesla Model 3 owners.

Owners of the Model 3 are overwhelmingly male. Women only own 16% of Model 3s and men own 84%.

That makes the Model 3 the most “male” of the Tesla models. Males own 77% of Model S vehicles and women own 23%. Males drop to 71% for the Tesla Model X, vs. 29% female.

Tesla Model 3 owners have low percentage of home ownership

Model 3 home ownershipThis stat surprised us.

Only 56% of current Tesla Model 3 owners own their own home. That’s significantly lower than owners of Model S or X.

The percentage of Americans who own their own home has ranged between about 64% to 67% in recent years. Tesla Model 3 owners are less likely to own their home than the general population.

Remember, the vast majority of Tesla Model 3s are found in California. In some California communities, renters outnumber home owners. That can skew the results for the entire country.

Methodology used in the Model 3 demographic analysis

This data comes from the master vehicle owner database of 175+ million car and truck owners, which includes large amounts of consumer-level data. This is then added onto vehicle records. This provides a high level of accuracy when we analyze demographic data. It avoids survey errors from self-reported data or other types of “sampling errors.” Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level.

Quoting this article

This article is copyrighted, but it’s polite to share! This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License and can be distributed or quoted, with attribution and a link given to Hedges & Company.

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New BMW Owner Demographics: Income, Age, Gender and More https://hedgescompany.com/blog/2019/03/new-bmw-owner-demographics/ Fri, 01 Mar 2019 15:13:16 +0000 https://hedgescompany.com/?p=12807 We dug into our database of vehicle owners to pull new BMW owner demographics in 2019. Let’s jump right in! New BMW owner demographics: average income of a BMW owner The average household income of a new BMW car or SUV buyer in 2019 is $124,800 per year. To compare that to the US population, […]

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We dug into our database of vehicle owners to pull new BMW owner demographics in 2019. Let’s jump right in!

New BMW owner demographics: average income of a BMW owner

BMW owner demographicsThe average household income of a new BMW car or SUV buyer in 2019 is $124,800 per year. To compare that to the US population, the median household income in the United States in 2017 was $61,372. (Important note: we’re comparing two different things. For an explanation of “average” vs. “median” click here.)

There is a lot of variation of MSRP in the BMW product line, so as you can expect there is a lot of variation in the average household income. For instance, in the BMW 7-series, the 2019 740i has an MSRP starting at $83,650, up to the somewhat rare Alpina B7 with a starting MSRP of $139,350. The average household income of a new BMW 7-Series buyer is $184,170.

On the other hand, the popular BMW 2019 3-Series has a starting MSRP of $40,250. The average household income of a new BMW 3-Series owner is $116,550.

Note that these are nationwide averages. Geography matters when comparing vehicle ownership and “average household income.” Recently, Kantar Media TGI did research on luxury car owners for the New York Times. They found the average income for a luxury car owner was about $100,000, but that average ranged from $83,891 to $155,548, by state!

Our overall data is pulled from just over 3,000 new BMW owners, with a margin of error of +/-2.5%.

BMW owner demographics: average age of a BMW owner

BMW owner demographics: median ageBuyers of new BMWs owners tend to be older than the general population.

Our data shows that the median age of a new BMW owner is 56 years old, compared to 38 for the US population. The age groups break down like this:
24 years old and younger: 1%
25 to 54 years of age: 40%
55 to 64 years of age: 29%
65 years old and older: 30%

Our data on the age of a BMW owner is pulled from a total universe of just over 3,000 new BMW owners. This data has a margin of error of +/-2.5%.

BMW owner demographics: gender

BMW owner demographics: genderWe also looked at the gender of new BMW buyers.

New BMW owners tend to skew towards males.

Our data shows that 64% of new BMW buyers are male, compared to 36% female. We found very little variation in the mix of male to female buyers across the different new BMW models. Next, we wanted to drill down to a body style that tends to skew higher for female buyers, the SUV.

BMW SUV demographics: genderThe male/female ratio changes only very little when we look at buyers of new BMW SUVs. These models are the BMW X-Series, from the X1 (current MSRP $34,950) up to the X7 (starting MSRP $73,900).

We found that buyers of new BMW SUVs are 60% male and 40% female.

BMW owners: high percentage of home ownership

BMW buyer demographics: home ownershipSince BMW owners have a high household income and have an older average age, it’s probably not a huge surprise there’s a high incidence of home ownership.

90% of new BMW buyers own their own home. The remainder rent their home.

To compare this statistic to the US population, the percentage of Americans who own their own home ranges between 64% to 67%. That puts new BMW buyers 23 to 26 points higher for home ownership than the average American.

The median value of a new BMW owner’s home is $317,200.

BMW owner demographics: Presence of children

New BMW buyers apparently don’t have a lot of kids, or they’re grown up and have moved out. 75% of all new BMW buyers don’t have any children in the home, vs. 25% who do have children in the home. As with gender above, we thought we’d look at SUVs, which in general have higher ownership by families with kids. We were a little surprised that the percentages didn’t change much: 74% of new BMW SUV buyers don’t have children in the household, compared to 26% who do have children in the household.

Methodology used in the BMW demographic analysis

This data covers owners of new BMW models. The underlying data comes from the master vehicle owner database of 175+ million vehicle owners. This includes large amounts of consumer-level household data, which is linked to vehicle ownership data. This approach to market research gives us a great deal of accuracy when we pull and analyze demographic data because it eliminates survey errors from self-reported data or other types of survey “sampling errors.”

Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level.

Do you need to reach BMW owners for your auto dealership or auto service business with a postal mailing list? We can help you with that, just give our office a call or click on this button below to fill out a simple form.

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Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will Be $12 Billion in 2019 https://hedgescompany.com/blog/2019/01/online-parts-sales-12-billion-2019/ Thu, 31 Jan 2019 21:23:10 +0000 https://hedgescompany.com/?p=11767 Highlights from our annual automotive industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the U.S. Projected at $19B by 2022. • North American automotive eCommerce market nearly $16B in 2019, excluding auctions, used parts. • Digital influence: Automotive industry analysis shows $148B in parts sales influenced by online. Will grow […]

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Highlights from our annual automotive industry analysis:

automotive industry analysis: aftermarket auto parts ecommerce• Online automotive eCommerce market will pass $12B in 2019 in the U.S. Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions, used parts.
• Digital influence: Automotive industry analysis shows $148B in parts sales influenced by online. Will grow to over $160B in 2022 (scroll down).
• Over $7B in online parts sales will be on mobile in 2019 (scroll down).
• Amazon auto parts sales will pass $8B in in 2019 (scroll to bottom).

In our annual automotive industry analysis, the U.S. online automotive eCommerce market will continue its impressive growth rate. It will exceed $12 billion for the first time. This is a little more than a 16% increase over 2018 online parts sales.


Online automotive ecommerce market size will pass $12 Billion in 2019, more than a 16% increase from 2018
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We estimate that online parts sales in Canada will reach C$3.8 billion/US$2.9 billion in 2019. Online parts sales in Mexico will come in around US$700 million. That makes the North American online automotive eCommerce market size about US$15.9 billion in 2019.

Although not part of our study, the Australian online market for auto parts is estimated at $484 million in 2018, growing at 7% per year. That puts the Australian online parts market around $518 million in 2019.

Automotive industry analysis: Digital influence on the auto parts industry

Digital influence is an overwhelming factor on online parts sales, as well as on sales through brick & mortar retailers. Just over $148 billion in auto parts & accessory sales in the U.S. will be influenced by digital in 2019.


The power of digital influence: $148B in #autoparts sales through all channels in the U.S., including retail stores, influenced by digital in 2019
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First, let’s define “digital influence.”

Digital influence occurs along a consumer’s Road to Purchase  as consumers and service professionals search for and read information online. It’s also when they read reviews, as they are exposed to product and brand advertising, and as they watch video advertising or video content.

Nearly all consumers do online research along their Road to Purchase. About nine out of 10 consumers now do some form of research online before they purchase an auto part or accessory. This happens whether they eventually buy at a brick & mortar retailer, or buy online.

Digital influence affects automotive eCommerce market in many ways

automotive industry analysis: digital influenceThis online research includes looking for information and reviews. They also verify fitment on manufacturers’ websites. Consumers are exposed to online advertising. They also go to automotive forums, or conduct specific long tail searches on Google or Bing.

Hedges & Company consumer surveys show four sources for online research have most of this online activity. They are online search (74% of all consumers); auto parts retailer websites (73%); manufacturer websites (57%) and automotive forums (47%).

Consumers are exposed to more online advertising every year. This includes text ads on Google or Bing. Google Shopping and Bing Shopping have increased as sources of information. Banner ads on websites create billions of impressions each month.

By 2022, digital influence on parts and accessory sales will increase to over $160 billion in parts and accessory sales. This includes auto parts sold through chain retail stores, automobile dealers, big box retailers, local independent brick & mortar retailers and jobbers.

It also includes online sales. By definition, 100% of online sales count under “digital influence.”

Automotive industry analysis: Automotive eCommerce market includes $7.5B from mobile in 2019

automotive eCommerce market size mobileEver shop on your phone?

It’s almost a daily occurrence for many people today. That includes consumers shopping for auto parts and accessories.

Online sales transacted on mobile phones will account for $7.5 billion in the U.S. in 2019. That’s about a 30% increase over 2018 when mobile nearly hit $6B. Today most parts and accessory websites get more than 60% of total traffic on mobile devices.

Mobile auto parts eCommerce will continue to grow rapidly. It has an annual growth rate of over 25% projected over the next few years.

Most of the automotive aftermarket has transitioned to mobile-friendly websites. But, today you need to pay attention to marketing to mobile devices and users, too.


Mobile #autoparts sales will be $7.5B in the U.S. in 2019
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If you’re not testing different strategies and bid modifiers for mobile phones and tablet it’s time to start.

Going back to our reference under digital influence to the consumer’s Road to Purchase, not only are consumers shopping on mobile devices, they’re shopping on all devices depending on how far along they are on the “Road.” It’s common for consumers to use multiple devices while making a buying decision.

Quite often, online research is completed, a decision is reached, then the consumer’s mobile phone is merely the last device used to buy a product.

Amazon auto parts sales

Amazon continues to grow as a source for auto parts and accessories.

Our forecast puts Amazon auto parts sales, accessories, and car care product in 2019 at $6.3 billion, plus $1.6 billion in OEM replacement parts sales for a combined total of $8 billion. We see Amazon’s amazing growth rate to slow slightly over the next few years.


In 2019, @Amazon will sell $8 billion in OEM replacement #autoparts and #aftermarket parts and accessories
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Most of Amazon auto parts sales growth comes from direct Fulfillment by Amazon (FBA) sales, known as “first party sales” or “1P.” 1P sales typically include Amazon Prime offers. Most of Amazon’s 1P sales come either from manufacturers supplying Amazon direct or from warehouse distributors (WDs). We’re projecting Amazon’s 1P sales to hit $5.3 billion in 2019.

Third party sales through Amazon are also known as “3P.” We project these 3P sales at around $2.6 billion in 2019.

We’ve seen projections from other sources that put Amazon’s 3P sales even higher in 2019, as high as $4.4 billion. Using the $4.4 billion projection, that would put 3P sales between $7 billion and $8 billion in 2022.

Amazon is on a mission in 2019 to move more important high-volume automotive products to 1P. They want to shift more of the smaller automotive brands and low volume auto part numbers to 3P.

We don’t include 3P sales in our annual forecast of online sales. Many of these 3P retailers also sell through other channels. See the methodology below for more explanation.

More automotive aftermarket trends: size of 3P marketplaces

How big are third party marketplaces? We don’t track sales of aftermarket auto parts through marketplaces like Amazon 3P, eBay Motors, the new Google Express or Walmart, but the folks at GCommerce do. They work with aftermarket companies to transfer data all along the supply chain. They’re projecting aftermarket sales to be $17 billion by 2020.

Automotive industry analysis forecast methodology

We’ve tracked the online automotive eCommerce market every year going back to 2007. To do that, we use a combination of proprietary industry research. This includes analysis of trends, data from the U.S. Census Bureau, and data from the U.S. Bureau of Economic Analysis. We interview industry leaders and influencers and utilize analysis of third-party data with statistical modeling.

Sales statistics are for the U.S. only unless specifically noted for Canada, Mexico or the North American aftermarket industry.

In our annual forecasts, we only count online sales of new and re-manufactured auto parts. This includes the type of parts that SEMA market research would call “specialty equipment” parts and accessories. It also counts replacement parts (including OEM replacement), an important category of the overall auto care industry. We don’t include used or recycled auto parts. We also don’t include data from online auctions such as eBay Motors or other third party marketplaces. These virtual marketplaces are an online sales channel where sellers sell through Amazon (separate from direct sales through Amazon), Jet.com, Newegg.com, Walmart.com, and other similar sites.

Nearly a third of Amazon’s auto parts sales are third party “3P” sales. We exclude these from our annual automotive industry analysis.

For our annual analysis we consider eBay and most third party marketplaces to be sales channels. Many online retailers sell through their own websites as well as multiple other sales channels. Including them results in double counting. Including auctions would also include individuals selling used parts.

For more information on these automotive aftermarket trends you can also contact SEMA market research directly. You can also refer to Auto Care Association market research.

Quoting this article and our automotive aftermarket trends forecast

This article is copyrighted, but it’s polite to share! This content is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License and can be distributed or quoted, with attribution given to Hedges & Company.

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Full disclosure: Hedges & Company principals do not directly own stock in any of the companies mentioned in this article. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in investment activity. There are other liability restrictions on utilizing this market research available on our legal page.

There are other reports covering eTailing for the automotive industry, including the “Disruptive Trends Shaping the Future of Auto Care Industry” report from the Auto Care Association (not affiliated with our report published here). That 2019 report is available here.

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New Car Buyer Demographics 2019 https://hedgescompany.com/blog/2019/01/new-car-buyer-demographics-2019/ Mon, 07 Jan 2019 14:16:10 +0000 https://hedgescompany.com/?p=11602 The post New Car Buyer Demographics 2019 appeared first on Hedges & Company.

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New Car Buyer Demographics 2019

new car buyer demographicsWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2019.

Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers purchase 62% of new cars in the U.S. Millennials will soon account for most new vehicle purchases. A new (or used) vehicle is important to a lot of Americans because 85% have a drivers’ license.

SUV demographicsResearch published by the Federal Reserve shows the average age of a new car or truck buyer has increased over the past decade. It is now around 53 years old. They also note that among new vehicles buyers the 55+ age group has a 15 percentage point increase since 2000.

Here are some demographics of new car and truck buyers, pulled from our database of 170+ million vehicle owners. They are buyers of new 2018 and 2019 model year vehicles.

New car buyer demographics 2019 by age

Who’s buying new cars and trucks in 2019? Buyers ages 25 to 54 purchase most new vehicles. SUV buyers tend to skew a bit older. Here’s a look at car and truck buyer demographics by age group.

New SUV Buyers by Age Group
Age 24 and youngerless than 1%
Age 25 to 5443%
Age 55 to 6426%
Age 65 and up31%
New Sedan Buyers by Age Group
Age 24 and younger1%
Age 25 to 5451%
Age 55 to 6421%
Age 65 and up27%
New Truck Buyers by Age Group
Age 24 and youngerless than 1%
Age 25 to 5450%
Age 55 to 6423%
Age 65 and up26%
New Electric Vehicle (EV) Buyers by Age Group
Age 24 and youngerless than 1%
Age 25 to 5446%
Age 55 to 6422%
Age 65 and up32%
New Plug-In Hybrid Vehicle (PHEV) Buyers by Age Group
Age 24 and youngerless than 1%
Age 25 to 5454%
Age 55 to 6422%
Age 65 and up23%

As shown in the tables below, we did some analysis on car brands with young and older demographic buyers compared, include Jeep, Tesla, Mazda and Volkswagen.

Here is how the age demographics break down for a few selected makes, by age group.

New Mazda Buyers by Age Group
Age 24 and younger1%
Age 25 to 5447%
Age 55 to 6428%
Age 65 and up24%

New Jeep Buyers by Age Group
Age 24 and younger1%
Age 25 to 5455%
Age 55 to 6425%
Age 65 and up19%
New Volkswagen Buyers by Age Group
Age 24 and younger1%
Age 25 to 5446%
Age 55 to 6429%
Age 65 and up24%
New Tesla Buyers by Age Group
Age 24 and youngerLess than 1%
Age 25 to 5445%
Age 55 to 6427%
Age 65 and up27%

New car buyer demographics 2019 by income

Two household income groups account for most new vehicle purchases: Under $50,000 per year (mostly single-person households) and $100,000 per year and up (mostly families). Here are car and truck buyers by income group.

New SUV Buyers by Household Income
Under $50,00031%
$50,000 to $74,99919%
$75,000 to $99,00010%
$100,000 and up40%
New SUV Buyers by Household Income
Under $50,00031%
$50,000 to $74,99919%
$75,000 to $99,00010%
$100,000 and up40%
New Truck Buyers by Household Income
Under $50,00037%
$50,000 to $74,99920%
$75,000 to $99,00010%
$100,000 and up33%

The average buyer of a new car, according to the National Automobile Dealers Association (NADA) in 2015, earned about $80,000 per year.

A study by the University of California-Davis showed that in California, people with income over $150,000 per year purchase a third of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs). People with income of $100,000 to $149,000 account for about 20% and people with income of $50,000 to $99,999 per year account for about 27% of these vehicles.

New car buyer demographics: gender

New vehicle by gender varies a lot. For example, the majority of truck buyers (86%) are male, while SUV buyers are more evenly distributed.

New SUV Buyers by Gender
Female43%
Male57%
New Sedan Buyers by Gender
Female44%
Male56%
New Truck Buyers by Gender
Female14%
Male86%
New Electric Vehicle (EV) Buyers by Gender
Female25%
Male75%
New Pug-In Hybrid (PHEV) Buyers by Gender
Female25%
Male75%

New car buyer demographics 2019 by home ownership

Most new vehicle buyers own their own home.

New SUV Buyers by Home Ownership
Own home93%
Don’t own/rent7%
New Truck Buyers by Home Ownership
Own home93%
Don’t own/rent7%
New Sedan Buyers by Home Ownership
Own home90%
Don’t own/rent10%

In-Market New Vehicle Buyer Audiences

Here is a table showing the estimated monthly audience impressions available for people actively searching for a particular type of vehicle. These are auto intenders, commonly called an “in-market audience.” They’re active online, searching for information about new vehicles and researching various models and makes of new vehicles.

These consumers are visiting OEM websites and automobile dealer websites, looking at vehicle specs and pricing.

We can reach these digital audiences with highly targeted online advertising.

In-Market New Vehicle Buyer Audience Impressions
Compact Cars560,000,000
Convertibles22,000,000
Coupes20,000,000
Crossovers (CUVs)91,000,000
Diesel Vehicles250,000,000
Hatchbacks330,000,000
Hybrid Vehicles300,000,000
Luxury Vehicles430,000,000
Subcompact Cars31,000,000
Pickup Trucks610,000,000
SUVs1,100,000,000
Sedans450,000,000
Sports Cars380,000,000
Station Wagons8,800,000
Minivans10,000,000

Do you need to reach new vehicle buyers, or prospective new vehicle buyers with a postal mailing list? Or do you need vehicle owner market research? We can help you with postal or email conquest lists, and we can help with market research projects. Just give our office a call or click on this button to fill out a simple form. Our new vehicle buyer demographics are pulled from a masterfile of 170 million vehicle owners in the U.S., which is updated monthly and weekly.

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Tesla Owner Demographics: Income, Age, Gender and More https://hedgescompany.com/blog/2018/11/tesla-owner-demographics/ Wed, 28 Nov 2018 16:02:00 +0000 https://hedgescompany.com/?p=11012 Curious about Tesla owner demographics, including Model S and Model X owners? Read on! Tesla owner demographics: average income of a Tesla owner The average household income of a Tesla Model X owner is $143,177 per year. As a comparison, the median household income in the United States in 2017 was $61,372. (Full disclosure, we’re […]

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Curious about Tesla owner demographics, including Model S and Model X owners? Read on!

Tesla owner demographics: average income of a Tesla owner

tesla owner demographics incomeThe average household income of a Tesla Model X owner is $143,177 per year. As a comparison, the median household income in the United States in 2017 was $61,372. (Full disclosure, we’re comparing two different things. If you’re confused about “average” vs. “median” look here.)

The average household income of a Tesla Model S owner is a little higher, at $153,313.

There are other online sources of Tesla owner demographics including this one at market research company Quantcast that reports owners have income over $100K. There’s also this survey from Teslarati that puts Model X and Model S owner income significantly higher.

Note that geography matters with vehicle ownership and “average household income.” The average luxury car owner has an average income of around $100,000 (2014), but many Tesla owners are in California where the cost of living is higher than average. When Kantar Media TGI studied luxury car owners for the New York Times, the average income was about $100,000, but that average ranged from $83,891 to $155,548, by state!

This data is pulled from a total universe of 2,650 Tesla owners with a margin of error of +/-2.5%.

Tesla owner demographics: average age of a Tesla owner

Tesla owner demographics ageTesla owners are an older demographic.

Our data shows that the median age of a Tesla Model S and Model X owner is just under 54 years old, compared to 38 for the US population.

The median age of a Model X owner is 52 years old and the median age of a Model S owner is 54.

These numbers line right up with the Teslarati survey. Our margin of error is +/-2.5%.

Tesla owner demographics: gender

Tesla owner demographics genderWe looked at the gender of current Tesla owners, including Model S and Model X.

Owners of the Model X have a higher percentage of women owners. Women own 29% of Model X vehicles and men own 71%. The Model X is a gull-wing SUV (according to Tesla) or CUV (according to many in the automotive industry).

A higher percentage of women makes sense since many CUVs tend to have a higher percentage of women owners.

tesla owner demographics genderThe Tesla Model S, a four-door sedan, tends to have more male ownership than the Model X. Males own 77% of Model S vehicles and women own 23%.

Our numbers are based on a universe of 253 Tesla Model X owners and 1,225 Tesla Model S owners. We’re very curious when more Model 3 data becomes available, how that gender breakdown will look. We hope to report Model 3 demographics in 2019.

There’s a comparison of male/female ownership of Tesla along with popular SUVs and CUVs over at Teslarati.

Tesla owners have high percentage of home ownership

Tesla owner demographics home ownerDue to the high household income and older age of Tesla owners, this should not be too much of a surprise.

88% of current Tesla owners own their own home. That leaves only 12% of Tesla owners as home renters.

As a comparison, the percentage of Americans who own their own home has fluctuated between about 64% to 67% in recent years. That puts Tesla owners a full 21 to 24 points higher for home ownership than the general population.

The median value of a Tesla owner’s home is $348,167. Since many Tesla owners are in areas where real estate values are high (California, for instance), that number is naturally skewed higher. Still, it’s obvious the Tesla owner tends to be well-off.

Other Tesla owner demographics

Tesla owners tend to not have children in the home. 66% of all current Tesla owners don’t have any children in the home, vs. 34% who do have children in the home.

The ethnicity of Tesla owners skews toward Caucasians, at 87%. Owners who identify with Hispanic ethnicity make up 8% of Tesla owners, leaving 5% to other ethnicities.

Where are the Tesla Model 3 demographics?

You may have noticed Tesla Model 3 demographics are missing from this analysis! The Model 3 started shipping in the second half of 2018 and the model is too new for us to have enough data to publish reliable, accurate numbers. UPDATE: Model 3 demographics are now available, click here.

People interested in buying a Model 3 are younger than other Tesla owners according to Quantcast.

Methodology used in the demographic analysis

This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of “sampling errors.” Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level.

Do you need to reach Tesla owners with a postal mailing list? We can help you with that, just give our office a call or click on this button below to fill out a simple form.

Fast List Quote

 

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We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season https://hedgescompany.com/blog/2018/11/3-myths-selling-auto-parts-during-holiday-shopping/ Mon, 12 Nov 2018 21:38:49 +0000 https://hedgescompany.com/?p=10722 Can you sell auto parts online for the Christmas shopping season? The shopping season isn’t just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping day of the year? This myth is definitely busted. Black Friday isn’t even in the […]

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Can you sell auto parts online for the Christmas shopping season? The shopping season isn’t just about sweaters. We analyzed Google search trends over the past few years and bust some myths.

Myth#1: Black Friday: the most important online shopping day of the year?

This myth is definitely busted. Black Friday isn’t even in the top five best online shopping days. Depending on the products you sell, it may not make the top 10!

Black Friday is the day everyone thinks of that kicks off the holiday shopping season. But, the most important online day is Monday after Thanksgiving, which kicks off Cyber Week.

Your most important online selling days are Mondays, ending Dec. 17. Sundays and Tuesdays are important, too. Depending on what you’re selling, the biggest Sundays would start either the Sunday after Thanksgiving (Nov. 25, 2018), or the Sunday 10 days after Thanksgiving (Dec. 2, 2018).

Black Friday has evolved into a general term to use all year, and eBay even used it in March and April.

Myth #2: Christmas shopping is for gifts, not for auto parts

Definitely busted.

Daily search queries for automobile engines and engine parts, 2017 shopping season. Source: Google, used with permission. Not a projection for 2018.

All consumers know there are sales after Thanksgiving. They’re online looking for deals.

Here are some examples of daily search activity for auto parts that are not considered “gift” products. In these heat grid charts, the busiest search query days are darkest.

This first example is a heat grid chart for daily search queries for engines and engine parts. Search queries peaked on Cyber Monday, November 27, 2017. Black Friday was relatively slow.

You can see how strong search activity is on the Mondays leading up to Christmas. Tuesdays and Wednesdays are strong, too. Either pistons are the perfect Christmas gift, or consumers are looking for deals for their winter project in the garage.

Daily search queries for performance parts, 2017 shopping season. Source: Google, used with permission. Not a projection for 2018

Here’s another heat grid chart, for performance parts search queries.

Again, search queries peak on the Monday after Thanksgiving.

You can see search queries are generally strong on Mondays and Tuesdays, and they taper off through the week. Fridays and Saturdays before Christmas are weakest. Search activity increases on Sunday and peaks on the Monday of each week.

In both heat grid charts, notice that search activity also increased on the Tuesday and Wednesday after New Year’s Day, which was on a Monday in 2018. These search peaks are on January 2 and 3, 2018. These are probably consumers just looking for deals.

Translated to this season, these peaks would be Wednesday and Thursday, Jan. 2 and 3, 2019. Keep these dates in mind as you plan your digital strategy this shopping season.

Myth #3: December is the slowest time of year for auto parts

Wow, busted. Just, busted.

Online sales success during December is up to you.

Seasonal click trends for car mats showing a spike in October, November and December. Source: Google, used with permission.

Many successful auto parts online retailers have adapted their product line to sell more products in December, adding products they may not sell at other times of the year.

Others emphasize products that normally sell well in December and put a promotional spin on them. For example, look at the seasonal click trends for car mats. There is definitely a spike as winter approaches, that only makes sense. Knowing this, if you sell cat mats, do you feature these as a gift item? Do you suggest these as a great Christmas gift on your website? Do you promote these in email?

The heat grid chart for car mat search queries show the peak days for car mat searches are Mondays, Tuesdays and Sundays after Thanksgiving.

What’s your digital marketing strategy for auto parts?

As we publish this post (November 12, 2018), the holiday shopping season is upon us. If you haven’t looked at your digital marketing strategy for December now’s the time.

Do you do paid search marketing on Google? If you do, do you have your ads ready? Is your merchant center feed in good shape for Google Shopping? We’re a Premier Google Partner digital agency and we’d be happy to answer any questions you may have about your online marketing, for this coming December or for all of 2019.

 

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How Big Is the 2019 SEMA Show? https://hedgescompany.com/blog/2018/10/how-big-is-the-sema-show/ Wed, 17 Oct 2018 20:39:39 +0000 https://hedgescompany.com/?p=10210 It’s a common question, how big is SEMA, so just how big is the 2019 SEMA Show? The SEMA Show is the aftermarket industry’s annual trade show in Las Vegas at the massive Las Vegas Convention Center and it’s hard to describe if you haven’t attended. It’s a four-day aftermarket industry event that brings in […]

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It’s a common question, how big is SEMA, so just how big is the 2019 SEMA Show?

The SEMA Show is the aftermarket industry’s annual trade show in Las Vegas at the massive Las Vegas Convention Center and it’s hard to describe if you haven’t attended.

It’s a four-day aftermarket industry event that brings in 162,000 attendees including more than 70,000 buyers from the industry. Attendees come from all over the U.S. and 140 countries. They come to see more than 2,400 exhibiting companies.

One of the interesting statistics is the length of one of the exhibit halls, the Upper South Hall where you find truck products, business services, powersports companies and some first-time exhibitors. This is only one of several halls that contain the SEMA Show.

How big is SEMA?

The Upper South Hall is 464,658 square feet and is approximately 1,690 feet end-to-end. The Empire State Building is a “mere” 1,454 feet tall including the spire. If you could somehow lay the Empire State Building on its side with its base at the entrance to the Upper South Hall, the tip of the antenna would end between the Alliant Power booth, #34310 and the Motor City Aftermarket booth, #34307.

how big is the sema show?The other halls combine for 1.2 million net square feet of exhibit space, plus 1 million additional square feet of attractions around the convention center and in the Westgate Las Vegas Resort & Casino next door. There are 1,500 feature vehicles scheduled and over 3,000 products featured in the New Products Showcase.

For more information on the 2019 SEMA Show, held Tuesday, November 5 through Friday, November 8, 2019, visit SEMAShow.com.

See you in Las Vegas and use the hashtag #SEMA2019 on social media. And of course if you’re attending AAPEX use the hashtag #AAPEX19 on social media.

 

Source for Las Vegas Convention Center dimensions: Google Maps and Vegas Means Business.

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Number of Licensed Drivers in USA 2019 https://hedgescompany.com/blog/2018/10/number-of-licensed-drivers-usa/ Wed, 17 Oct 2018 18:08:14 +0000 https://hedgescompany.com/?p=10183 The post Number of Licensed Drivers in USA 2019 appeared first on Hedges & Company.

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How many licensed drivers are there in the United States?

Need to know how many drivers are in the USA? What’s the percentage of Americans with drivers licenses? This information isn’t always easy to find so we put some stats together on the number of licensed drivers in USA 2019.

We pulled data from the Federal Highway Administration (FHWA), pulled additional data and added our own analysis and projections to answer the question, “how many drivers are in the USA?” and many other related questions.

YearLicensed Drivers in US
2019 (projected)227,754,100
2018 (projected)225,721,700
2017223,707,325
2016221,711,918
2015218,084,465
2014214,092,472
2013212,159,728
2012211,814,830
2011211,874,649
2010210,114,939
2009209,618,386

Statistics on how many drivers in the USA

In the 1950s the number of drivers in the USA increased an average of 3.6% every year. In the 1960s the number of drivers in the USA increased at a lower average of 2.51% each year. The 1970s saw the annual increase rise slightly to 2.84%.

The 1980s was much slower in terms of annual growth, with an average of a 1.46% increase in the number of licensed drivers in the US. In the 1990s that continued to drop, to an average annual increase of 1.24%.

The 2000s saw a continued slowdown with an average annual growth of 1.14%. The 2010s had the lowest annual growth since the 1950s, at 0.81%.

As we pointed out above, 2012 was the first year with a decline in licensed drivers in the US from the year before.

Percentage of Americans with drivers’ licenses by age

We looked at how many drivers are in the USA by age. Here is the percentage of Americans with drivers’ licenses and compared to the total population, with population estimates from the Bureau of the Census.

Across all age groups, 84.6% of all Americans have a drivers’ license.

The lowest percentage of total licensed drivers is among 16 to 19-years-old, where 51.7% of the population have their driver’s license.

Statistics are based on 2017 population estimates.

Age Group% Licensed Drivers
All ages84.6%
16 to 1951.7%
20 to 2479.1%
25 to 4989.5%
50 to 6992.3%
70 to 8484.7%
85 and older60.8%

Drivers’ licenses by men and women

The question, “how many drivers are in the USA?” often also leads to gender questions. The split between drivers’ licenses held by male licensed drivers and female licensed drivers is very even. Based on 2017 data 49.4% of all licensed drivers are male, and 50.6% are male. Part of the reason the percentage is higher for female licensed drivers is related to life expectancy. In a younger age bracket, ages 16 to 24, 50.6% of all licensed drivers are male, 49.4% are female.

Percentage of Americans with a drivers license vs. population

Overall there are more licensed drivers in California than any other state, with more than 26 million licensed drivers. 84% of the population of California that is of driving age is a licensed driver. The second highest state of licensed drivers is Texas, with nearly 16 million, followed by Florida with over 14.6 million licensed drivers.

The state with the highest percentage of licensed drivers vs. the driving age population is Vermont. The state with the lowest percentage of licensed drivers vs. the driving age population is Kansas.

How many Uber drivers in the USA?

According to CNN there were 750,000 Uber drivers in the US in 2017. That’s an increase from 327,000 Uber drivers in the US in 2015. and according to Uber there are 3 million Uber drivers in 2018, around the world in 65 countries. If you need the NAICS code for Uber drivers follow this link.

How many Lyft drivers in the USA?

It has been claimed that there are 700,000 Lyft drivers in the United States and 1.5 million around the world.

How many CDL drivers in the USA?

According to the Bureau of Labor Statistics there were 1,871,700 Americans heavy-duty truck and tractor-trailer drivers in the US in 2016. These drivers would have a commercial driver’s license (CDL). The BLS is forecasting an increase in 108,400 jobs through 2026.

Sources for this article, including number of licensed drivers, are the US Census Bureau, the Federal Highway Administration and Department of Transportation, with additional analysis by Hedges & Company.

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Automotive SEO Services: A Guide https://hedgescompany.com/blog/2018/10/automotive-seo-services/ Wed, 10 Oct 2018 20:29:17 +0000 https://hedgescompany.com/?p=9984 Automotive SEO services: does it really matter? Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019. In 2019, the average automotive website receives 50% of total traffic from the organic channel (source: Hedges & Company and Google Analytics). This is followed by paid […]

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Automotive SEO services: does it really matter?

Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019.

In 2019, the average automotive website receives 50% of total traffic from the organic channel (source: Hedges & Company and Google Analytics). This is followed by paid search, then the rest of the channels combined (direct, social, referral, etc.).


#SEO for #automotive: In 2019 the average automotive website receives 50% of total traffic from organic.
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Automotive SEO services require a long-term effort. With a strong SEO (search engine optimization) strategy in place, you’ll see long-term gains in site traffic and revenue. You’re building a strong foundation for the future.

We tell clients that with auto SEO, results tend to show up in two to three months. The results continue to build over time. Faster results are possible, but any reputable SEO agency agrees, faster results can’t be guaranteed. On the other hand, if you do need results fast, automotive paid search (PPC) is more likely a better strategy for you. With paid search you can see results within a week or two.

Start with an audit before using any automotive SEO services

automotive seo services adding propertyIt’s simple SEO 101: Any new automotive SEO client starts with an SEO audit. If you don’t know where your auto website ranks today, you can’t create a road map to get anywhere in the future.

Here are some really simple things to check on first in an audit, before starting automotive SEO services. Your automotive SEO company should know this checklist:

  • Does your automotive website have an account set up in the new version of Google Search Console?
  • Does the website URL match the property set up in Google Search Console (see the screen shot)? If your website begins with “www” it must be in Google Search Console the same way. If your site is “https://” (it should be!) it must match the URL in Google Search Console.
  • Are XML sitemaps created and submitted to Google and Bing? These sitemaps should be crawled and pages in these sitemaps should be indexed.
  • In Google Search Console under the “Performance” menu, are pages showing for search queries? What are those queries?
  • In Google Search Console under Index > Coverage, are there any issues with indexing? The Google index should include pages in your site map.

Another good way to continue with a quick automotive SEO audit is to look at third party SEO tools. Check out the free tools at Moz.com, try Ahrefs or try some of the free features at SpyFu.

Create an action plan for automotive SEO services with goals

automotive seo services google search console

It’s important to set goals for your automotive SEO project. Determine if you want to focus on average daily clicks (as with this brand-new automotive website), or organic traffic from Google Analytics, or something else, but track your progress against your goal.

Now that your automotive SEO company has a quick audit completed, the next step is to create a plan for you. And of course, any good SEO plan should include measurable goals.

Review your business goals and decide what you want to accomplish using automotive SEO services. Determine specific goals, whether it’s growing overall sales or focusing on particular product categories or pages.

Finally, define how you will measure progress. For example, if you use Google Search Console as the source for data, do you want to reach a certain number of clicks (see screen shot)?

By the way, here’s an important heads-up for “Average position” in Google Search Console. Don’t worry too much if the average position looks bad (like here the average position is 26.2 for this new automotive website). That’s an average across all keywords, perhaps thousands of keywords. This includes non-important automotive keywords that may be ranked quite low. In this case, this new automotive website has plenty of search phrases ranking in the top 10.

Some of our guiding principals for SEO services

Today automotive SEO is more about topics than it is simply about keywords.

Google is getting really good at latent semantic indexing, or LSI. This means Google understands how search topics and sub-topics relate to each other. We discuss how this influences automotive SEO briefly here and you can read more about LSI on Search Engine Watch.

Focusing on topics does a better job at automotive SEO because many consumers search on topics. They may not know exactly what they’re searching for in the beginning. But, as consumers narrow their search and become more educated, they continue to search within a main topic.

Another important principal in SEO strategy is to focus on user engagement and clickthrough rate.

Hungry for more SEO knowledge? Try E-A-T

automotive seo services depends on EATA good automotive SEO services strategy should take into account Google’s “E-A-T” guidelines, for Expertise, Authoritativeness and Trustworthiness.

Google published a 164-page document with guidelines for ranking pages and E-A-T is an important part of those guidelines when it comes to rating a page. Google has a Page Quality Rating that takes into account a webpage’s purpose, the E-A-T characteristic of that page, and the quality/amount of content.

Simply put, E-A-T takes into account the expertise of the page creator. For example, let’s say you have an automotive webpage that describes how to tune an engine. You must consider the E-A-T of that page. Write that page’s content in an authoritative manner. In this case, do a great job describing how to tune an engine. Make sure the page is comprehensive and factually accurate. Clearly state who is responsible for the content. Include outbound links to authoritative information sources. Also state who is responsible for customer service at your company (this can be contact information in the footer). The party responsible can be an individual or a “publisher” (the company). These are all components of a high level of Expertise, Authoritativeness and Trustworthiness.

Google looks for content created, “…with a high degree of …effort…“.  Google also looks for content created with, “…expertise, talent and skill…

Find and fix technical issues that can interfere with SEO rankings

Did you know page load speed and site speed are officially ranking factors with Google? Audit your automotive website’s performance and eliminate technical issues that will interfere with your organic rankings. Lighthouse is a good source of information on how your website functions.

Did you know there are separate organic ranking indexes for desktop searches and mobile searches? It pays to check the mobile version of your website for SEO. There are several free tools you can use including this one from Think With Google. Page load speed is incredibly important for mobile searches.

Conclusions on using automotive SEO services

We hope you find this page informative for your automotive SEO project. Breaking it down into an SEO audit, then defining goals helps a lot. If you have questions on automotive SEO for auto dealerships for auto parts retailing websites please reach out and give us a call.

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SEO in the Automotive Industry: 2019 Trends https://hedgescompany.com/blog/2018/10/seo-marketing-automotive-industry-recent-trends/ Tue, 09 Oct 2018 19:28:26 +0000 https://hedgescompany.com/?p=9864 SEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers. All forms of marketing, not just SEO marketing, plays a heightened role as the automobile industry struggles with recent flat sales. Even though 2018 was the […]

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SEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.

All forms of marketing, not just SEO marketing, plays a heightened role as the automobile industry struggles with recent flat sales. Even though 2018 was the fourth year with 17 million units sold, NADA predicts a drop of 1.1% to around 16.8 million units in 2019.

Trend 1: Video used for SEO marketing in the automotive industry

seo marketing automotive industry

Graphic courtesy Think With Google

Video plays a bigger role than ever in SEO marketing for automotive. A recent statistic from Google shows that video influenced the shopping habits of 75% of automobile shoppers. That comes from a July 2018 Google/Ipsos research study, “How People Shop with YouTube.” It was conducted among 18–64 year olds who go online at least once per month and also purchased a car in the last year.


75% of automobile shoppers say online video influenced their shopping habits or purchases
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That’s a major change for auto dealerships. Especially if they traditionally rely on traditional media like television advertising.

Video helps today’s research-obsessed consumers discover new vehicles. It also helps consumers compare potential purchases. SEO marketing in the automotive industry targets in-market consumers. On the other hand, traditional television advertising reaches anyone, whether they’re looking for automobiles or not.

Trend 2: Automotive SEO in 2019 depends on good data

seo marketing automotive industry

Data-driven attribution selection example courtesy Google Ads blog.

Automobile dealers face new challenges with proper utilization and analysis of data, to be able to evaluate SEO marketing. A case in point is accurate attribution for marketing. Let’s drill down into data-driven attribution vs. the outdated last-click attribution model.

This primarily affects PPC for auto dealers, instead of SEO. But, this search trend is important to understand for either channel because of the increasing need to understand proper attribution.

The search process doesn’t begin or end with consumers searching for the same thing. Today’s consumers are obsessed with research. They don’t necessarily know the exact product to look for. Shoppers click on many ads and organic search results before converting to a buyer. This makes it difficult to give proper attribution to the conversion.


Last-click attribution ignores all clicks except the last “reserve a test drive for the exact car I know I want” click
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Last-click attribution is the default choice in Google Ads. Last click ignores all clicks except the very last, “buy the exact product I know I want” ad click.

What if the interaction is a conversion? Then, it ignores all clicks except the last “reserve a test drive for the exact car I know I want” ad click.

SEO marketing in the automotive industry is more effective if you manage SEO for many paths to purchase. Keep in mind people don’t always know exactly what they’re looking for. They also don’t know exactly what they’re going to buy.

Data-driven attribution is important for PPC for auto dealers because effective SEO marketing is about topics instead of keywords.

Next, we compare topics vs. keywords in our next trend, on semantic search and latent semantic indexing.

Trend 3: Semantic search results for automotive searches

seo marketing automotive industry

Don’t just focus on synonyms that are latent semantic indexing keywords. Look at keywords that relate to the basic topic that you’re optimizing.

Latent semantic indexing, or LSI, is important for SEO marketing. To be truly effective you must understand how LSI influences consumer search. Today, SEO marketing is more about topics than it is about individual keywords.

That’s how latent semantic indexing plays a role in SEO marketing.

To be effective at SEO marketing to automobile consumers, you must first understand the topics you need to be visible for. You also need to know how LSI relates to specific sub-topics.

For an example, look at these search suggestions. This is a typical topic used in SEO marketing for an automotive website. Let’s say you created a page targeting the topic “best new family cars.” You shouldn’t focus only on synonyms that are LSI keywords. Also consider keywords that relate to the basic topic. Examples in this graphic include “best new small family cars” and “best deals on new family cars.”

Also note the search suggestion “best new small family cars under $20,000.” That indicates that families searching for cars are also  interested in finding good deals.

LSI is also important for PPC for auto dealers, not just SEO.

Try your own free test for LSI topics. Start typing any search phrase in Google. Related topics will automatically show up as Google suggests them.

Trend 4: The increase in “near me” search, for SEO marketing for the automotive industry

seo marketing automobile industry

Graphic courtesy of Think With Google blog.

There has been explosive growth in local searches, including “near me” search, as reported by Lisa Gevelber, Google’s VP Marketing for the Americas.

According to Google, “near me” mobile searches contain a variant of “can I buy” or “to buy.” These have grown over 500% over the last two years. In 2017, Google observed that smartphone users drop location qualifiers such as ZIP codes or neighborhoods from local searches. This is because smartphone users now assume their local search results will be relevant to them because of their phone’s location.

There has been more than a 200% increase in “near me” searches related to automobile and truck dealers.

These include searches like “car dealer near me,” “Ford truck dealer near me,” or “Buick dealer near me.”

Local search also uses phrases like “…open now near me,” “…near me right now,” indicating the immediacy of these local searches.

Google My Business (GMB) also plays an important role in local search results in 2019. In order to show up for local search results make sure your GMB account is claimed, your business hours are entered, and make regular posts through GMB. These techniques improve your organic results for local searches.

Does your website NAP?

Take advantage of this local search activity! Your automobile dealership website must have NAP information. NAP stands for Name, Address and Phone. This information should be on every page along with hours of operation. These pages should all be marked up with schema like JSON-LD code to help search engines understand the information.

It should go without saying an automotive dealer website must be mobile-friendly. After all, these local searches are on mobile devices.

For PPC for auto dealers, it is important to include location extensions in Google Ads. These extensions can show distance to a location, a location’s street address, or clickable call button. It also gives access to information about the location such as hours, directions or photos.

Trend 5: Sending traffic to your own site, relying less on third party sites

Traditionally automobile dealers rely heavily on paid listings through third party websites such as Cars.com or Autotrader. With the increase of importance of local search results, there’s a big opportunity for auto dealers to send local search traffic to their own websites instead of relying on third party sites.

Our observation is that more auto dealers want to send traffic directly to their own website in 2019. This leads to questions on how to improve the function of their own website, or how to improve lead generation for local search results.

Do you have questions about automotive SEO services?

If you have more questions on anything in our article, please don’t hesitate to give us a call.

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