Automotive Mailing Lists

DATA CARD: Hedges & Company automotive direct mail lists

Hedges & Company has the most accurate and up-to-date lists of vehicle owners and enthusiasts in the automotive aftermarket. We have a masterfile of 175 million vehicle owners with approximately 50 million email records. Our data is compiled from automotive service repair chains, car dealerships, insurance companies, finance companies and major national car clubs. 275,000 new records are added each month and refreshed every Monday. Our lists are compliant with Federal DPPA and Shelby Amendment laws.

Automotive mailing lists: Ford Mustang owners

The table below is a mailing list of classic first generation to current late model Mustang owners. Owners of first generation Mustangs, from the "1964 1/2" to 1973 Mustangs, are great targets for collector car insurance, restoration parts and supplies and collector car magazine subscriptions. Owners of third generation 1979-1993 Mustangs, sometimes known as "Fox body" Mustangs, are your primary prospects for restoration and performance products. Fourth generation 1994-2004 Mustangs, sometimes referred to as SN-95 Mustangs after their chassis code, are prospects for performance products, car care products and enthusiast magazine subscriptions. Fifth generation or S-197 Mustang owners, 2005-2014 Mustangs, built on the D2C platform, are great prospects for restyling accessories, magazine subscriptions, insurance offers and car care products. Information for owners of sixth generation Mustangs, referred to as S550 Mustangs, are available for model years 2015 and newer.

Mailing List:Ford Mustang Owners   
SEGMENTS: 1965-1973 Mustang owners   POPULARITY: rating starrating starrating starrating starrating starrating starrating starrating starrating star
  1979-1993 Fox Mustang owners   CHANNELS: Postal mail, email
  1994-2004 SN-95 Mustang owners   MARKET: Consumer
  2005-2014 S-197 Mustang owners   GEOGRAPHY: United States
  2015-newer S550 Mustang owners      
COSTS: Sold in multiples of 10,000... 20,000... 50,000... and 100,000 names for mail.
Sold in multiples of 50,000... 100,000... 400,000... and 600,000 names for email (minimum two sends).
  DESCRIPTION: Hedges & Company has utilized multiple data sources to come up with vehicle owner lists designed for the automotive aftermarket, including enthusiasts with DIY activity.
AVERAGE AGE:  n/a   GENDER: 90% male, 10% female (approx.)
BLACK BOOK: Black Book® vehicle value available   SELECTS: Inferred Purchase Date (+$10/M); Married/single (+$10/M); Income (+$10/M); Credit Risk Score (+$10/M); Vehicle Mileage (+$10/M)

Usage: Source Interlink Media, LDS Data Group, 5.0 Mustang, California Car Cover, JEGS, Summit Racing Equipment Motorsports Park.

We spent years building and testing data, and creating strategic alliances with the original data providers to develop lists exclusively for the automotive aftermarket. We use a complete year/make/model ownership masterfile of 175 million U.S. consumers including automobile, truck and motorcycle owners, and we can drill down to consumers with a buying history of aftermarket parts and accessories with DIY behavior. We have access to hundreds of variables on each of the nation's 114 million households including vehicle ownership, income, employment, marital status, consumer buying histories and more. If you need to grow your sales and reach new customers, rely on the most current, complete consumer database available in the automotive aftermarket.