Automotive email lets you reach consumers right at the inbox. Keep prospective customers aware of your brand, your products or your services, by driving more traffic to your website. It’s just one component of automotive digital marketing.
Automotive email pricing
Here are examples of our pricing for email deployments. Note that our pricing includes two email broadcasts to the same audience. This is done to give you the most visibility and best results for your email marketing. Some of the best campaigns have had multiple broadcasts, in order to get your marketing message through from multiple contacts. (Remember the traditional marketing “Rule of Seven” where a prospect needs to see your marketing message seven times before they finally take action and buy from you.)
Automotive Email Marketing
Deliver your message with relevance
Support your automotive digital marketing efforts with an automotive email program that works in concert with your overall marketing plan.
The capacity for relevance is what sets email apart from other marketing tactics. For your program to fully capitalize on your email list, it needs to the send the right message to the right person at the right time. This can be accomplished by a combination of strategic list segmentation, highly verified email databases and predictive analysis.
We can identify vehicle owners by year, make, and model, and by geography.
We can also target in-market segments of auto parts buyers, or new or used vehicle shoppers.
Automotive email marketing recommendations and costs
We price our email marketing to send the same creative two times to the same audience. We recommend that approach because it lets you build familiarity with your brand.
Email marketing is a great way to build brand awareness. However, it can sometimes be a struggle to get immediate sales through email marketing. Think of it this way: It usually takes 7 to 12 marketing impressions to turn a prospect into a paying customer. So let’s be honest, two emails is probably not going to do that for you. That’s why we recommend that email marketing be used along with your other marketing efforts. It should used as part of an entire marketing campaign. Today’s marketing technology doesn’t give you any miraculous shortcuts to building sales.
We want you to be satisfied with your email marketing so we want you to have realistic expectations.
Our three decades of auto email experience have shown us the clear benefits that relevant emails can deliver to your aftermarket automotive business. Every auto owner and enthusiast has a unique set of demographic and behavioral traits. Understanding these particulars and accounting for your prospects’ interests and behaviors will get your email read and spared from the trash folder. The same goes for B2B email marketing. We’ve developed the cleanest business automotive email lists on the market using our extensive vetting and utilization of automotive NAICS and SIC codes.
Hedges & Company is the expert in automotive email marketing for the aftermarket industry. We’ve built customer email databases that range from 10,000 to over 1 million unique records, and we’ve even delivered 100 million emails annually. Yet, when it comes to emails, the only number that really counts is one. Creating a relevant experience for each and every consumer is how our precisely segmented emails continue to deliver the best click-through rates (CTRs) on the market.
Speed away from the pack with a relevant email program built for results.
Discover the Difference
Hedges & Company offers a full selection of automotive digital marketing services to put your products in front of those most likely to purchase.