Automotive Email Marketing
Deliver your message with relevance
Support your automotive digital marketing efforts with an automotive email program that works in concert with your overall marketing plan.
The capacity for relevance is what sets email apart from other marketing tactics. For your program to fully capitalize on your email list, it needs to the send the right message to the right person at the right time. This can be accomplished by a combination of strategic list segmentation, highly verified email databases and predictive analysis.
We can identify vehicle owners by year, make, and model, and by geography.
We can also target in-market segments of auto parts buyers, or new or used vehicle shoppers.
Automotive email marketing recommendations and costs
We price our email marketing to send the same creative two times to the same audience. We recommend that approach because it lets you build familiarity with your brand.
Email marketing is a great way to build brand awareness. However, it can sometimes be a struggle to get immediate sales through email marketing. Think of it this way: It usually takes 7 to 12 marketing impressions to turn a prospect into a paying customer. So let’s be honest, two emails is probably not going to do that for you. That’s why we recommend that email marketing be used along with your other marketing efforts. It should used as part of an entire marketing campaign. Today’s marketing technology doesn’t give you any miraculous shortcuts to building sales.
We want you to be satisfied with your email marketing so we want you to have realistic expectations.