Strategic planning for the automotive aftermarket including auto parts & accessories. Strategies for managing business.

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gen y marketing

Ways Millennials Are Changing the Automotive Aftermarket

Note: To get a true Generation Y marketing perspective, our genuine…

Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

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Google Product Listing Ads (PLAs) can help increase your online…
Christmas shopping auto parts

Top 5 Aftermarket Online Holiday Sales Days

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We recently participated in a free webinar to help companies…
Online sales of auto parts and accessories 2013

Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing

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Note: this article is originally from June 2013,  for an updated…

3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

There's a lot of competition in the automotive aftermarket—retail…

A Sign Auto Parts Retail Sales Are Slowing?

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Today's trend is a little concerning: the growth in auto parts…

Grow Sales With New Products From the SEMA Show

Welcome back to the Hedges & Company blog, today we cover…

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

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Today we are going to look at some of our own research to give…

eBay and 3 Predictions for the Automotive Aftermarket

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The online giant eBay is growing and evolving with both consumers…