Strategic planning for the automotive aftermarket including auto parts & accessories. Strategies for managing business.

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gen y marketing

Ways Millennials Are Changing the Automotive Aftermarket

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Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the…
excel formula

How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

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Learn to calculate lifetime value The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth…

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

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If you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article. Marketing…

Google Product Listing Ads: Boost Your Paid Search Campaigns This Holiday Season

Google Product Listing Ads (PLAs) can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using PLAs. They make your online paid search/pay per click (PPC) campaigns…
Christmas shopping auto parts

Top 5 Aftermarket Online Holiday Sales Days

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We recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at WebShopManager.…
Online sales of auto parts and accessories 2013

Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing

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Note: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales.…
Online sales of auto parts and accessories 2013

Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing

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Note: this article is originally from June 2013,  for an updated forecast, click here for a more current article. Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the biggest…

3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

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There's a lot of competition in the automotive aftermarket—retail stores have to compete with online retailers and specialty parts catalogs, and the seemingly endless selection that both provide. So what advantages do retail stores have that…

A Sign Auto Parts Retail Sales Are Slowing?

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Today's trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company's automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail…

Grow Sales With New Products From the SEMA Show

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Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR). The specialty auto parts industry thrives on new products…

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

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Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As…

eBay and 3 Predictions for the Automotive Aftermarket

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The online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…