Tag Archive for: Social Media
Automotive Marketing Ideas for Parts, New for 2025
Automotive Aftermarket MarketingWe wanted to come up with a list of fresh automotive marketing ideas for parts and accessories, but updated for 2025. At first, we thought we might end up with only a dozen or so ideas but, wow, we ended up with this huge list of automotive…
Digital Influence on Auto Parts, Accessories and Replacement Tires
Auto Aftermarket News & Trends, Automotive Market ResearchDigital influence on the automotive parts & accessories market will be at $177 billion in 2023 in the US. It's projected at $200 billion in 2026 and $217.8 billion by 2028.Note: scroll down to download a PDF of this article, no registration…
How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingNote: this article is from 2015.As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however,…
The Millennial Impact: How Millennials Changed the Auto Industry
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Aftermarket Marketing, Automotive Market ResearchYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…
4 Things Wrong With Your Social Media Strategy
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchAre you making these common mistakes with your social media strategy?Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…
5 Secrets About Social Media and The Auto Parts Buying Process
Automotive Aftermarket Marketing, Automotive Market ResearchFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1).…
New Auto Market Research: Secrets of Parts Buyers Revealed
Automotive Aftermarket Marketing, Automotive Market ResearchNew BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…
SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company
Automotive Market ResearchThe Specialty Equipment Market Association (SEMA) released a new SEMA market research report written by Hedges & Company. It covers results of the SEMA Show Opinion Leaders program.Hedges & Company is a market research company serving…
