Social Trends in Auto Parts Industry, Facebook, LinkedIn, Twitter, Social Media Marketing, Trends, Articles and Analysis

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automotive industry social media

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

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As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…
gen y marketing

Ways Millennials Are Changing the Automotive Aftermarket

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Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the…
automotive SEO correlation factors moz

Automotive SEO Ranking Factors and Correlations Study

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If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
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Google Auto Aftermarket SEO & PPC Predictions for 2014

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Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target. Prediction…

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

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You can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Google automotive

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

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Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As…
Google automotive

Trend 21: Using Social Media Marketing Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…
Google automotive

Trend 21: Using Social Media Effectively

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Here's how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…
Google automotive

Google and 4 Predictions for the Automotive Aftermarket

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Google is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO…
Google automotive

4 Things Wrong With Your Social Media Strategy

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Are you making these common mistakes with your social media strategy? Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…
Google automotive

5 Secrets About Social Media and The Auto Parts Buying Process

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Facebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind. 1). Enthusiasts…
Google automotive

New Auto Market Research: Secrets of Parts Buyers Revealed

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New BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…