Posts
How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Aftermarket Analysis, Marketing ArticlesAs people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…
The Millennial Impact on The Auto Industry: Ways Millennials Are Changing the Industry
Aftermarket Analysis, Market Research, Marketing ArticlesNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
Automotive SEO Ranking Factors and Correlations Study
Aftermarket Analysis, Market Research, Marketing ArticlesIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Google Auto Aftermarket SEO & PPC Predictions for 2014
Aftermarket Analysis, Market Research, Marketing ArticlesHere are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target.
Prediction…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Market Research, Marketing ArticlesYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Aftermarket Analysis, Market Research, Marketing ArticlesToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.
As…
Trend 21: Using Social Media Marketing Effectively
Aftermarket Analysis, Market Research, Marketing ArticlesHere's how to effectively use your social media campaign to connect with your customers and evaluate your business.
Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…
Trend 21: Using Social Media Effectively
Aftermarket Analysis, Market Research, Marketing ArticlesHere's how to effectively use your social media campaign to connect with your customers and evaluate your business.
Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…
Google and 4 Predictions for the Automotive Aftermarket
Aftermarket Analysis, Market Research, Marketing ArticlesGoogle is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend.
Prediction 1: SEO…
4 Things Wrong With Your Social Media Strategy
Aftermarket Analysis, Market Research, Marketing ArticlesAre you making these common mistakes with your social media strategy?
Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…
5 Secrets About Social Media and The Auto Parts Buying Process
Aftermarket Analysis, Market Research, Marketing ArticlesFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.
1). Enthusiasts…
New Auto Market Research: Secrets of Parts Buyers Revealed
Market Research, Marketing Articles
New BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…